DIAMO and Apaleo Launch Integration to Bring AI-Powered Revenue and Marketing to Modern Hoteliers
This partnership brings smarter pricing, stronger direct bookings, and zero integration friction to Apaleo users through seamless, API-first data connectivity.
DIAMO, the AI-powered revenue and marketing platform purpose-built for independent hotels, today announced its integration with Apaleo, the API-first PMS that has redefined how modern hospitality brands build their tech stack. Independent hoteliers running on Apaleo can now plug directly into AI-powered revenue and marketing without leaving the open platform they already run their business on.
The integration reflects a shared belief: hoteliers shouldn't have to choose between operational excellence and revenue performance. Apaleo's MACH-based architecture is built for speed, flexibility, and best-in-class app connectivity. Layered onto that foundation, DIAMO turns operational data into real-time pricing and marketing decisions - syncing reservations, rates, and availability automatically, and putting AI to work on the revenue levers that matter most. Hoteliers can respond faster to demand shifts, optimize digital marketing alongside pricing strategy, and reduce the manual work that typically consumes lean hotel teams.
Integration Highlights
Native, API-first connectivity: Built on Apaleo's open APIs, the integration activates with no custom development or integration fees
Continuous pricing intelligence: DIAMO's AI engine ingests live booking, demand, and competitor signals from Apaleo to update rates 365 days into the future
Unified revenue and marketing: Pricing strategy and digital marketing campaigns work in lockstep, so properties capture demand at the right rate and the right channel
Built for lean teams: Hoteliers manage pricing and marketing from a single workflow, eliminating the manual updates and tool-switching that slow growth
"The future of hotel tech is open, composable, and AI-driven - and Apaleo has been leading that shift for years," said James Kay, CEO at DIAMO. "We're excited to meet Apaleo customers where they already are: on a platform built for choice and speed. With this integration, hoteliers can plug DIAMO into their stack as easily as any other Apaleo app, and immediately put AI to work on the revenue and marketing decisions that move the needle."
"Too many hotels still run pricing and marketing as separate decisions, based on data that is not fully in sync. DIAMO brings exactly that to the Apaleo ecosystem, built natively on our open APIs with no integration overhead," said Ulrich Pillau, CEO at Apaleo.
This partnership reflects DIAMO's continued expansion of integrations with leading property management systems, making it easier for hospitality businesses of all sizes to access sophisticated revenue and marketing strategies without added complexity.
The DIAMO and Apaleo integration is now available to mutual customers and can be found in the Apaleo Store.
About Apaleo
Apaleo is the leading open, API-first property management platform for modern hospitality. Built on MACH architecture, Apaleo enables hotels, chains, and serviced apartment brands to automate operations, connect best-in-class applications, and shape autonomous, agent-driven hotel operations. Trusted by leading brands including citizenM, Numa, Limehome, Van der Valk, and easyHotel, Apaleo delivers the speed, reliability, and flexibility that modern hospitality businesses need to stay ahead and grow.
