DIAMO and NOLA Hotel Group Expand Partnership to Power the Next Generation of Independent Hospitality in New Orleans
After early success at The Grenoble House, DIAMO will now power AI-driven revenue and marketing operations across the NOLA Hotel Group portfolio as the company accelerates its growth in New Orleans.
DIAMO, the award-winning AI-powered revenue and marketing platform purpose-built for independent hotels, today announced the expansion of its partnership with NOLA Hotel Group, one of New Orleans’ premier hospitality companies known for blending local soul with elevated boutique experiences.
Following the success of their initial collaboration at The Grenoble House, NOLA Hotel Group has expanded DIAMO’s role to encompass its entire growing portfolio—an ambitious step as the company continues to broaden its footprint across the city’s most dynamic neighborhoods.
“NOLA Hotel Group is defining what modern independent hospitality looks like—distinctive properties, strong local identity, and a clear vision for how technology can enable growth,” said IV Beaton, Head of Growth at DIAMO. “Our mission is to help operators like NOLA scale intelligently, using AI pricing, performance marketing, and data-driven strategy to compete at the highest level while staying true to their character.”
This expanded collaboration marks a milestone for both organizations, uniting NOLA’s design-forward, experience-led hotels with DIAMO’s next-generation technology stack. DIAMO’s unified platform combines AI-powered dynamic pricing, performance marketing, and conversion intelligence into a single ecosystem that continuously optimizes revenue and marketing ROI in real time.
Beyond the software, DIAMO brings real human expertise—pairing its AI systems with seasoned revenue and marketing specialists who guide hotels with data-backed precision.
“Most platforms rely on admin-level support teams who can troubleshoot but can’t truly guide strategy,” said IV Beaton, Head of Growth at DIAMO. “At DIAMO, every partner works directly with a revenue and marketing expert who understands how to grow the business, not just fix issues.”
For NOLA Hotel Group, the results at The Grenoble House were decisive. DIAMO delivered a clear ROI across revenue and marketing performance, underscoring the advantage of using a system tailored to independent hotels rather than legacy platforms intended for larger, more complex operations.
“DIAMO has become a true extension of our team,” said Leigh Ann Goulet, Director of Revenue Optimization, NOLA Hotel Group. “We’re expanding across New Orleans, and having a technology partner that can move with us—adapting to each property’s story while driving performance behind the scenes—is invaluable. DIAMO’s tools and team help us scale faster and smarter, without losing what makes our hotels uniquely New Orleans.”
As NOLA Hotel Group continues to grow, adding new projects and repositioning historic properties throughout the city, its collaboration with DIAMO exemplifies the evolution of boutique hospitality: data-driven, strategically guided, and unapologetically authentic.
About NOLA Hotel Group
NOLA Hotel Group is a premier hospitality company shaping the future of independent hotels in New Orleans. With a growing collection of boutique properties, the group blends thoughtful design, local culture, and personalized service to deliver unforgettable experiences that capture the spirit of the Crescent City. Actively expanding its portfolio across iconic New Orleans neighborhoods, NOLA Hotel Group continues to raise the standard for authentic, experience-led hospitality. https://nolahotelgroup.com
