Duetto Announces Product & Engineering Leadership Appointments

Experienced SaaS leader, Cheryl Chavez, and software veteran, James Lim join executive team at hotel tech firm

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Duetto, hospitality's innovative software as a service provider of revenue management solutions for the hospitality industry, has announced two senior appointments in its Product and Engineering teams.


Cheryl Chavez Joins as Chief Product Officer: As Chief Product Officer, Chavez will lead the strategy, execution, and innovation of Duetto’s full suite of revenue strategy solutions, including GameChanger for Open Pricing, ScoreBoard for intelligent reporting, and BlockBuster for contracted-business optimization.

Chavez has more than 20 years of experience in product management and scaling SaaS businesses. Prior to joining Duetto, Chavez was Chief Product Officer at Engagio, a B2B marketing engagement software provider. Before that, she spent eight years at Marketo, where she led product management and user experience, building award-winning customer-focused solutions at scale. She has also held product management positions with Oracle Corporation and VeriSign.

"Marketing and revenue teams need to have strong synergies to drive growth for business. The ability to work with a company like Duetto whose tools enable revenue managers to see opportunities they might not have otherwise seen, or to recommend strategies is an exciting opportunity to bring further innovation to the hotel tech space," said Cheryl Chavez, Chief Product Officer, Duetto.


James Lim Joins as SVP, Engineering: As SVP, Engineering Lim will be responsible for scaling Duetto’s revenue strategy platform.

Lim brings more than 20 years of experience building products at scale, including enterprise software, big data platforms, and mobile-consumer solutions. Before joining Duetto, Lim was the SVP of Product Development at Syapse and led the effort to scale their precision medicine big-data platform, used by the FDA and leading biopharma and healthcare customers. Before Syapse, he was Executive Vice President of Product and Engineering at Enlighted (acquired by Siemens), building and delivering an enterprise internet of things (IoT) real-time data platform and SaaS offerings. Lim also served as the Executive Vice President of Software at InvenSense (IPO 2011), pioneering smart sensors for mobile, autonomous vehicle, gaming, consumer, and IoT markets, annually delivering billions of devices and software activations. Lim received his undergraduate degree at the University of Pennsylvania and Ph.D. in Computer Science from Pennsylvania State University.

“Working with Duetto will give me the opportunity to scale our platform and bring Silicon Valley technology into the hospitality industry," said James Lim, SVP Engineering, Duetto. "Hoteliers need to leverage their data to gain actionable insights and accurately forecast their markets to optimize profit. My background in delivering data solutions including machine learning and AI will ensure we are focused on giving them the tools they need to be profitable."

“The hospitality industry has gone through a period of tremendous change and is readapting its models in forecasting and operations,” said David Woolenberg, CEO, Duetto. “The addition of Cheryl and James with over 40 years of professional experience with B2B SaaS organizations will allow us to leverage their skills as we continue to focus on having the best analytical minds and providing our customers with the industry’s only true Revenue Strategy platform.”


About Duetto

Duetto delivers a suite of cloud applications to simplify hospitality revenue decisions and allow hoteliers to work smarter, increasing organizational efficiency, revenue, and profitability. More than 4,000 hotel and casino resort properties in more than 60 countries have partnered to use Duetto's applications, which include GameChanger for pricing, ScoreBoard for intelligent reporting and BlockBuster for contracted-business optimization.