INTELITY and The Printer, Inc. Team Up to Transform Casino Hotel Mobile Apps
INTELITY®, the provider of the travel industry’s most comprehensive guest engagement and staff management platform, announced today that they have partnered with The Printer, Inc. (TPI), the leader in casino mobile app development for players and operators. The partnership, with an initial launch at the popular Rolling Hills Casino Resort in Corning, CA, offers the first true end-to-end mobile experience for casino resorts that caters to both players and guests alike.
INTELITY provides a fully customizable mobile app solution designed to empower guests to make the most of their stay. Containing functionality to support mobile check-in, mobile keys, dining and service requests, spa bookings, and more, INTELITY’s mobile apps give staff the ability to connect with guests before, during, and after their stay. In addition, the INTELITY platform contains in-room tablets and a comprehensive back-end staff management platform that integrates with over 150 software and hardware systems.
TPI is the leading developer of mobile apps for the casino industry, serving over 270 gaming brands. The My Offers App from TPI is the only casino app that takes both the player and operator into account, and is designed to be the player’s club in your pocket. Key features include in-app gaming offers, up-to-date player information, and multi-property functionality.
“Partnering with INTELITY was a no-brainer for us,” noted Mark Neely, TPI Director of Sales and Marketing. “As more and more casinos consolidate their player and guest engagement activities, we saw a clear opportunity to work together as the clear leaders in the space to offer a truly unique end-to-end mobile app solution.”
With the partnership, casino resorts will now have an industry-first holistic view of both player and guest engagement. By leveraging INTELITY’s guest-facing features along with TPI’s robust experience in player management, property staff can create an individualized guest experience in order to optimize both guest satisfaction as well as player wallet share.
“Casino resorts are increasingly interested in understanding guest behavior, both on the floor and throughout the rest of the property,” said INTELITY SVP of Sales Ben Keller. “With TPI as our partner, we can now offer guests a complete ‘one app’ solution that consolidates player activity from the casino floor and hotel information relevant to their stay on property in a way never seen before.”
The partnership’s initial collaboration will be developing the mobile app for Rolling Hills Casino Resort. The two partners are integrating player information and hospitality functionality that will allow Rolling Hills guests to seamlessly skip the front desk upon check-in, access their room with a mobile key, manage their player card information, communicate directly with staff through one-to-one messaging, and more. Rolling Hills staff have the ability to run personalized guest marketing campaigns in order to promote on-property services, dining, and individualized player offers.
Karen Hinton, Hotel Manager of Rolling Hills Casino Resort, noted, “We are thrilled to be working with INTELITY and TPI as we build out a truly unique mobile experience for our guests. The ability to collect and manage both player and guest data will be a game-changer for our staff, and allow us to make more informed data-backed decisions across the property.”
In addition to Rolling Hills, INTELITY’s platform is currently in use at numerous casino resorts across the country, including Live! Casino & Hotel Maryland, Black Oak Casino Resort, Oaklawn Racing Casino Resort, and more. To learn more about how INTELITY and TPI can transform your mobile guest experience, please visit INTELITY.