Lark Hotels Partners With Mews To Grow Its Portfolio Of 50+ Properties

The ambitious hotel management group will use Mews across all its hotels as it expands its portfolio.

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Mews, the industry-leading hospitality cloud and winner of Best Hotel PMS at the HotelTechAwards 2024, has been chosen by Lark Hotels to power its growing portfolio of more than 50 properties across the United States. 

Lark Hotels is a network of design-driven, independent-spirited hotels that focus on providing unique and experiential guest experiences. The brand acts as a hotel management, ownership and development company for independent hotels and manages sister brands including Bluebird by Lark and Lark Independent. 

“Mews is a cutting-edge PMS that prioritizes innovative product development, and we’ve enjoyed watching both the growth and innovation that the team has achieved,” said Peter Twachtman, CEO at Lark Hotels. “We’ve experienced significant expansion across the US and Mews will future proof us as we continue our growth trajectory. Mews will be key in driving efficiencies across Lark Hotels while giving our guests even better experiences.” 

As Lark Hotels accelerated their digital transformation, they required a PMS that would act as a hub for their vital software, from point-of-sale (POS) to accounting tools. Mews Marketplace offers over 1,000 secure and robust integrations with market-leading hospitality solutions and no connection fees.  

This flexible marketplace setup also allows the brand to tailor integrations to each property, which is important given the diverse portfolio of hotels and experiences. Nikola Jasprica, VP of Revenue Management at Lark Hotels commented, “Embedding Mews marks a new beginning for Lark Hotels as we completely reimagine our tech stack. With Mews, we can integrate with thousands of providers that we couldn’t access previously. Mews’ user-friendly technology will provide an enhanced experience for our staff and guests alike, helping us to fulfil our vision of unique and experiential hospitality.”

Lark Hotels has an ambitious expansion target, growing their portfolio by 6-12 new properties each year. Mews is cloud-native, which means it can easily scale with the brand, creating consistent management and reporting across hotels. Meanwhile, Mews University enables faster onboardings thanks to self-serve training modules tailored to specific job roles. 

“Lark Hotels is a truly exciting brand that’s really making a name for itself across the US, and we’re thrilled to power their hospitality with our technology,” said Richard Valtr, Founder of Mews. “Lark Hotels’ ambition and willingness to innovate was obvious from our first conversations, and I’m certain that their staff and guests will soon feel the many benefits of Mews.”

About Mews

Mews is the leading platform for the new era of hospitality. Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include Generator-Freehand, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024) by Hotel Tech Report, as well as World's Best Hotel PMS Provider (2023) and World's Best Independent Hotel PMS Provider (2022, 2023) by World Travel Tech Awards. Mews has raised $335 million from investors including Goldman Sachs Alternatives, Kinnevik and Revaia to transform hospitality.


About Lark Hotels
Lark Hotels is a premium hotel development and management company with a portfolio of more than 50 boutique hotels throughout the United States. Launched in 2012, Lark operates boutique properties in high-profile destinations, embracing their communities in playful, unexpected ways. Each Lark Hotel invites guests to experience intimate getaways in the heart of an iconic destination, feel the pull of nostalgia, and find attentive service when they want it or privacy when they don’t. In 2020, Lark Hotels launched a third-party management division, focused on the management and marketing of independent hotels throughout the United States. In 2021, Lark Hotels introduced Bluebird by Lark, a sister collection of boutique roadside lodges – reimagined for the great American road trip. For more information about Lark Hotels and Bluebird by Lark, visit larkhotels.com and bluebirdhotels.com.



Lark Hotels is always seeking growth opportunities through both third party management agreements and joint venture opportunities.