Mews Accelerates AI-Powered Revenue Growth with Atomize Integration

Mews today announced record-breaking adoption and innovation milestones driven by Atomize, its AI-powered revenue management solution. Since joining the Mews ecosystem, Atomize has doubled its customer base in the last six months, redefining what’s possible for automated revenue management. 

Atomize’s transformation since being acquired by Mews in late 2024 has catapulted it from a standalone RMS into a next-generation, generative AI-powered engine that automates pricing for 70% of users via its Autopilot feature. This marks a significant industry shift toward trusting intelligent automation to drive total revenue, not just for rooms, but for every revenue-generating space in a property. 

“This will be the first RMS built to monetize every square meter of your property – from rooms to meeting spaces, parking to co-working desks,” said Alexander Edström, Senior Director of Global Business Development at Mews (and previous founder of Atomize). 

“And now, as part of Mews, Atomize enables hoteliers to act on a unified source of truth – with complete transparency, automation, and control.” 

Innovation Meets Intelligence: Hybrid AI in Action 

Atomize’s rapid growth has been fuelled by its ability to pair generative AI insights with real-time pricing and segmentation tools, which will allow hoteliers to: 

• Forecast demand with greater accuracy 

• Adjust restrictions dynamically 

• Price by the hour, day, or month 

• Optimize packaging and upselling strategies 

With deep access to guest data via Mews PMS, Atomize empowers teams to move from reactive to proactive pricing decisions, all within a single interface. 

Terrace Bay Hotel, a property on the shores of Lake Michigan, USA, has experienced a year-over-year revenue increase of over 38% since implementing Atomize, a Mews Company.  

“Implementing Atomize has been a game-changer for us. Combined with our extensive renovation efforts, Atomize has contributed to drastically higher RevPAR and overall profitability,” said Jarred Drown, Co-Owner at Terrace Bay Hotel in Michigan, USA. “

It gives us the confidence that our pricing is always optimized in real time, which allows us as owner-operators to focus on growth, development, and enhancing the guest experience.” 

Native Integration = Total Revenue Optimization 

As Atomize becomes natively embedded in the Mews hospitality cloud, including the ability to login from the Mews dashboard, it provides a seamless, dynamic connection to guest data, inventory, and pricing logic, so that hotels can:  

• Optimize rooms, meeting spaces, parking, wellness, and more 

• Price dynamically across different time units 

• Sync pricing, inventory, and guest behavior in real time 

• Customize upsell and cross-sell strategies  

By syncing revenue decisions with real-time inventory, pricing, and guest behavior data, hotels can now maximize total revenue per available space – a metric increasingly critical in today’s experience-driven travel landscape.  

Global Growth, Local Momentum 

Adoption of Atomize is accelerating in key markets including the Nordics, DACH, France, North America, and the Middle East. Recent customer wins include brands such as First Hotels and JustStay. Backed by Mews’ global footprint and hyper-local customer support, Atomize is poised to scale further.  

“Atomize has been one of our key strategic partners since 2018 and together we have helped hundreds of customers seamlessly manage both revenue and operations.” said Matt Welle, CEO of Mews. “Bringing the expertise of the Atomize team and the world-class product into the Mews fold has seen huge success for customers worldwide, as we continue to transform hospitality.”  

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About Mews

Mews is the leading platform for the new era of hospitality. Powering 12,500 Customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include BWH Hotels, Strawberry, The Social Hub and Airelles Collection. Mews was named Best PMS (2024, 2025) and listed among the Best Places to Work in Hotel Tech (2021, 2022, 2024, 2025) by Hotel Tech Report. Mews has raised $410 million from investors including Goldman Sachs Alternatives, Kinnevik and Tiger Global Management to transform hospitality.