Mews Powers Got City Center Hotels To Outstanding Results Through Smart Automation And A Custom Tech Stack
The Swedish hotel group saw a 55% rise in RevPAR and a 10%+ booking engine conversion rate through Mews’ innovative, cloud-native platform.
Mews, the industry-leading hospitality cloud, has empowered Got City Center Hotels (GCCH) to sustained success with impressive performance across revenue, operational efficiency and the guest journey.
GCCH operates several hotels in Sweden, from small, family-run hotels to properties that are part of the international Best Western brand. Eight of their hotels are currently live on Mews, with further properties opening soon in Stockholm and Trelleborg.
“Mews has really helped to transform the way we operate. It’s very intuitive to work with and saves our team so much time,” said Henric Hannerfalk, CEO of Got City Center Hotels. “All of our hotels are different, and Mews allows us to build our ideal tech stack for each location.”
Mews played a significant role in boosting GCCH’s year-on-year RevPAR by 55% from 2021 to 2022. This was aided by a booking engine conversation rate over three times the industry average, with numbers as high as 10.3% at some of their hotels. Direct bookings also have a higher average booking value (7%) and a higher online check-in ratio (39%) compared to OTA reservations.
“I love it when hoteliers embrace modern hotel tech, because impressive results like these typically follow,” said Matt Welle, Mews CEO. “GCCH is a great example of how perfecting operational efficiency also leads to an improved bottom line and happier guests.”
Mews is also assisting in building and connecting a number of new integrations for GCCH, which will help to better tailor their technology ecosystem to their business needs.
About Got City Center Hotels
Got City Center Hotels is a hotel group headquartered in Gothenburg. Founded in 1999, the group has a total of 10 hotels in operation or in pipeline, as well as restaurants and bars in several locations in Sweden.
