RoomPriceGenie and Tree Aid Announce Official Partnership to Support Climate Resilience and Sustainable Livelihoods in Africa

RoomPriceGenie, the award-winning revenue management solution for independent hoteliers, is proud to announce its official partnership with Tree Aid, a non-profit organization working with communities across Africa to grow trees, restore land, and build sustainable futures.

This partnership formalizes a long-standing collaboration between the two organizations and marks a renewed commitment to shared values of sustainability, equity, and long-term impact. As part of the agreement, RoomPriceGenie has pledged to donate €100 per employee annually, resulting in a contribution of €14,000 in 2025 to support Tree Aid’s vital work.

“At RoomPriceGenie, we believe success should go hand-in-hand with purpose. Tree Aid is doing incredible work with communities - growing trees, restoring land, and creating long-term impact. We’re honoured to turn our long-standing support into an official partnership.” - Chas Scarantino, CEO of RoomPriceGenie.

Tree Aid recently achieved a groundbreaking milestone with its Tond Tenga project in Burkina Faso, which became the first in the world to be certified under a new global standard for high-quality carbon credits (find out more here). This achievement underscores the innovation and impact at the heart of Tree Aid’s work.

“We’re thrilled to have the support of RoomPriceGenie. Their genuine enthusiasm and commitment to our mission has been clear from day one and it’s incredibly encouraging to work with a team that not only believes in what we do but actively wants to be part of driving lasting impact.” - Beth Healy, Corporate Partnerships Manager at Tree Aid.

This partnership also reflects the values that guide how RoomPriceGenie operates: leading with empathy, showing up with integrity, and taking ownership of our impact. Our team is encouraged to learn, share, and get involved—whether through volunteering, raising awareness, or exploring resources like Tree Aid’s expert-led webinars.

Find out about Tree Aid and their work here.

About Tree Aid

Tree Aid has been working with communities across the drylands of Africa since 1987, harnessing the power of trees so that both people and the planet can thrive. Its projects are community-led and rooted in local knowledge, ensuring that solutions are shaped by those who know the challenges best. By working in genuine partnership, Tree Aid supports communities to tackle poverty, protect the environment, and build long-term climate resilience. Over the past nearly 40 years, Tree Aid has grown over 32 million trees and supported nearly 4 million people, creating change that lasts for generations.