Strawberry Completes Rollout Of Mews Across Portfolio Of 230 Hotels

The Nordics’ largest hotel group has already handled over 2.5 million reservations through Mews.

Company logo

Mews, the industry-leading hospitality cloud, has completed its successful rollout of its Property Management System (PMS) across the entire Strawberry hotel portfolio. Today, 9000 hotel employees across 230 of the group’s hotels are now all using Mews, enabling ease-of-use and consistency across Strawberry’s staff. 

Strawberry is one of the largest hotel groups in the Nordic region, and they chose to migrate to Mews because of the platform's flexibility, scalability and security. Their brands include Comfort Hotel, Quality Hotel, Clarion Hotel and Clarion Collection Hotel, and approximately 50 independent hotels, all of which are welcoming guests through the Mews platform. 

“This transformation was integral in our continual push for innovation, and we’re delighted that our entire hotel portfolio is now powered by Mews,” said Eirik Bogsnes, Executive Vice President at Strawberry. “The speed at which our teams have adapted to the new software is a testament to its ease of use, and it’s already having a big impact across operations and guest experiences.” 

Since migrating their first property to Mews, Strawberry have already handled over 2.5 million reservations through the PMS. One in three properties use Mews Kiosks to provide guests with an easy self-serve check-in option, with an average time of two and a half minutes spent per session, which includes purchasing in-kiosk upgrades. 

“Implementing Mews across over 200 properties was a huge operation, as each hotel also uses a number of integrations that had to be seamlessly migrated,” said Kari Anna Fiskvik, Senior Vice President Technology at Strawberry. “We have updated our tech ecosystem and rebuilt over 20 different systems during this transformation to make full use of Mews’ marketplace. All the teams involved did an outstanding job during the changeover, ensuring our high standard of hotel operations were maintained.” 

On average, each Strawberry hotel is connected to 15 active integrations, highlighting the importance of easy and reliable connectivity through Mews. In addition to connecting to leading hospitality software via Mews Marketplace, Strawberry used Mews Open API to build custom connection to several bespoke tools. 

“In the last two years we’ve got to know the Strawberry team really well, and their openness to new ways of working and commitment to delivering remarkable guest experiences is a source of inspiration,” said Matt Welle, Mews CEO. “I’m delighted that every hotel is now powered by Mews. An exciting future lies ahead.” 

About Mews

Mews is the leading platform for the new era of hospitality. Powering over 5,000 customers across more than 85 countries, Mews Hospitality Cloud is designed to streamline operations for modern hoteliers, transform the guest experience and create more profitable businesses. Customers include Generator-Freehand, The Strawberry Group, The Social Hub and Airelles. Mews was named Best PMS (2024) and listed among the Best Place to Work in Hotel Tech (2021, 2022, 2024) by Hotel Tech Report, as well as World's Best Hotel PMS Provider (2023) and World's Best Independent Hotel PMS Provider (2022, 2023) by World Travel Tech Awards. The company has offices in Europe, the United States and Australia.


Strawberry (formerly Nordic Choice Hotels) is one of the largest hotel groups in the Nordic region with over 230 hotels and 18,000 employees in the Nordic and Baltic countries. The company markets the Comfort Hotel, Quality Hotel, Clarion Hotel and Clarion Collection chains, as well as 40 independent hotels and the long stay brand Strawberry Living.