Viceroy Hotel Group Chooses Crave Interactive’s AppLess™ Contactless Mobile Ordering and Digital Directories

The roll-out has already begun with Viceroy Hotels benefiting from Crave’s technology


Crave Interactive, a leading global hospitality technology company, has signed agreements with Viceroy Hotels to provide digital room compendiums and in-room dining ordering solutions to the Viceroy hotel portfolio using its innovative AppLess™ solution across all their bedrooms.

From chic suites in city centres to sumptuous villas in the Caribbean, Viceroy’s hotel portfolio comprises 13 hotels today, with 4 more currently under construction. The roll-out has already begun with two hotels now benefiting from Crave’s technology: Sugar Beach, a Viceroy Resort in St Lucia and Viceroy Chicago. Others will follow in the coming months.

AppLess™ provides guests with easy access to in-room dining ordering, hotel information, digital compendium, Spa booking, and much more via QR codes.  The technology helps staff and guests maintain social distancing and eliminates the need to print paper in rooms as accessing the information is so simple and uses the guests’ own smartphone.

“We’re delighted to have added Viceroy Hotel Group to our growing list of prestigious hotel clients. Our AppLess™ solution provides great services instantly to guests on their own mobiles without the need to download an App.” commented Crave Chief Commercial Officer Tim Butterworth “We’re seeing growing demand for our AppLess™ and ServeSafely mobile ordering solutions as they address many of the challenges faced by hotels today, including keeping content up to date and providing great service in a cost-effective way while keeping staff and guests safe.”


About Crave Interactive

Crave Interactive is a leading developer of digital service solutions for the global hospitality industry. Its cloud-based platform delivers over 100 million guest interactions per year. Crave are experts in self-ordering and guest communication solutions and have helped millions of guests self-order food and other services via in-room tablets and mobile phones. Crave’s ServeSafely solutions provide mobile ordering and profit optimisation for hotels, bars, pubs, nightclubs, restaurants, sports stadiums, theatres and live music venues. Headquartered in the UK with offices across the world, Crave is part of the True Corporation plc (Thailand) group of companies.