Anúncios de hotéis no ChatGPT: Eles chegaram e as OTAs já têm vantagem por serem pioneiras.

OpenAI began testing ads in ChatGPT on Feb 9, 2026, showing sponsored placements to Free and Go users only, with paid tiers remaining ad-free. Ads appear below responses, are clearly labeled, and do not influence organic recommendations. Travel is among the first impacted categories as AI reshapes discovery: 56% of travelers used AI last year, and 78% booked based on it. Since ChatGPT returns just a few options, organic inclusion is critical before ads matter.

Os melhores aplicativos de tecnologia para hotéis em 2026

Discover the top rated hotel tech products to run & grow your hotel business in 2026 based on real product reviews from verified hoteliers at the world’s leading hotel companies. 

Os 10 melhores lugares para trabalhar em tecnologia hoteleira em 2026

For the 2026 edition of our list, we analyzed survey responses from 3,011 hotel tech professionals across the globe. Respondents rated their employers on key factors that define an exceptional workplace.

Hotéis estão trocando e-mails por WhatsApp e os hóspedes adoram

As inboxes overflow and response times lag, hotels are turning to WhatsApp for real-time, personalized guest messaging that email can’t match.

Por que as plataformas de dados do cliente são essenciais para o futuro do marketing hoteleiro

For hotels willing to invest in the infrastructure and mindset shift, the payoff is clear: better guest experiences, stronger loyalty, and a more resilient path to profitability and sustainable growth.

Estatísticas de IA em Hotelaria: 48 Estatísticas que Comprovam que o Setor Está em Hipercrescimento

From predictive maintenance and dynamic pricing to chatbot-led service and hyper-personalized marketing, AI is quietly—but powerfully—reshaping the guest journey and the economics of hotel operations.

Como aumentar as reservas diretas de hotéis na economia de compressão (2025)

Direct bookings are lost not because the price is wrong, but because the page is slow, the offer feels generic, or the next step isn’t obvious.

Transformando avaliações de hóspedes em ouro operacional: uma abordagem estratégica para hoteleiros

By shifting mindset from review management to review strategy, hoteliers can transform unsolicited feedback into structured, real-time intelligence — and ensure that the voice of the guest drives continuous improvement across the property.

O Poder da Voz: Transformando Cada Chamada em uma Conversão

Far from being just a communication channel, the work of phone agents is now a core part of boosting direct bookings for hotels and chains.

Como uma melhoria de 0,1 ponto na sua classificação no Booking.com pode aumentar os lucros do hotel em até 24%

The impact of even a slight improvement in ratings is substantial: a 0.1-point increase on Booking.com can lead to up to a 2% increase in revenue. Since fixed costs remain unchanged, this revenue gain can translate into a 24% boost in net income.

Recapitulação do hoteleiro do ITB Berlin 2025

Discover the game-changing hotel tech innovations from ITB Berlin that are redefining revenue, automation, and guest experience.

Os 5 melhores softwares de IA para hotéis em 2026: Inteligência Artificial para Hotéis

AI hotel software can improve operations and guest experiences. Learn about the 5 best AI hotel software, their key features, and how to choose an AI solution.

IA Conversacional em Hospitalidade: Automatizando Call Centers e Além

In this article, we dive into how voice assistants can be that game-changing solution for your hotel.

Os 10 melhores lugares para trabalhar em tecnologia hoteleira 2025

For the 2025 edition of our list, we analyzed survey responses from 2,633 hotel tech professionals across the globe. Respondents rated their employers on key factors that define an exceptional workplace.

Os melhores aplicativos de tecnologia para hotéis de 2025

Discover the top rated hotel tech products to run & grow your hotel business in 2025 based on real product reviews from verified hoteliers at the world’s leading hotel companies. 

O que é um sistema de gestão hoteleira e como ele funciona

 In this article, we’ll explain what a hotel management system is, its main features and how it works. You’ll also learn how to choose the most suitable HMS for your hotel business.