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Booking Engine

We Need to Talk about Conversion

Overview

Conversion is a key measure of marketing success, but there are many misconceptions about conversion and hotels need to focus on the metrics that matter! we challenge the traditional concept of a conversion event as simply being a booking made, introducing the more relevant “net conversion rate” to take cancellations into consideration.

What’s Inside
  • What is conversion and why does it matter?
  • Misconceptions about conversion
  • Net conversion rate explained
  • Limitations of website conversion metrics
  • Strong conversion strategy = strong conversion rate
  • CRO before SEM
  • How to increase your conversion rates
Thousands of innovative hoteliers from the world’s leading brands use Hotel Tech Report to find their edge
Helping thousands of hoteliers make better buying decisions every month
Marriott
Denihan Hospitality Group
Fairmont
starwood
The Standard
Ace Hotel
Kimpton
Accor Hotels
Ace Hotel
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Ace Hotel
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Ace Hotel
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About Bookassist

Special thanks to Bookassist for providing this free content to educate hoteliers!

In exchange for providing this free content to our users, Hotel Tech Report shares download information with the owner of the content. By downloading you agree that Hotel Tech Report can share your contact information with the content owner and that the owner may reach out to offer assistance in your search for a new Booking Engine vendor.

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