REPORT

eCommerce trends shaping today’s guest expectations

Created in Collaboration with

Cendyn

More than 250,000+ hoteliers leverage HTR to optimize their tech stack every month logoMarriot

Overview

Today’s guest is a sophisticated consumer who has experienced the full spectrum of brand interactions online. From frustrations with trying to find customer service contact details on your website to being wowed by personalized offers and a one-click checkout, consumers have faced the whole gamut of human emotion when it comes to eCommerce experiences. To meet, or exceed, today’s guest expectations, hotels must deliver experiences on par with the best eCommerce brands to stand out from the crowd and earn long-term loyalty from their guests. In this guide, we’ll highlight several eCommerce tactics that when deployed effectively, will continuously drive more demand and sustained profitability via your direct booking channel – your hotel website.

What You'll learn

Leverage website personalization
Create mobile-optimized experiences
Utilize data-driven upsells, add-ons and packages
Make the most of creative multimedia

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eCommerce trends shaping today’s guest expectations

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