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Cendyn CRS
4.4 (166 REVIEWS)
HT Score
100 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Kilian, Holly, Nikolay + 17 more experts recommend Cendyn
Read RecommendationsCendyn CRS
Ranked 1 (out of 44) in Hotel Reservations Systems
2024 Winner
Hotel Software
Hoteliers voted Cendyn as the #1 Hotel Reservations Systems provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldMaximize global demand, visibility, and bookings by swiftly adapting to market changes
89% recommended by 272 hotels
Hyatt, Virgin, Onyx Hospitality Group & 269 others
Bell - AI powered product analyst
I analyzed all of Cendyn’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Hoteliers like the Pegasus RezTrip CRS’s ease of use, comprehensive integration capabilities, and advanced features such as dynamic pricing and real-time reporting. They highlight its positive impact on revenue through effective rate management and seamless connectivity with PMS, CMS, and CRM systems. However, issues like booking notifications delays and occasional interface problems are noted, necessitating workarounds to reduce operational disruptions.
Hyatt, Virgin, Onyx Hospitality Group & 269 others
Read their reviewsHoteliers Most Frequently Mention
What Types of Hotels Cendyn is Popular For
Size
101 | Large (75-199 room)
62 | Medium (25-74 room)
8 | Small (10-24 room)
115 | X-Large (200+ room)
32 | X-Small (1-9 room)
Country
199 | United States of America
21 | France
11 | Spain
9 | Canada
8 | United Kingdom
6 | Italy
5 | South Africa
4 | Mexico
4 | Ireland
4 | India
4 | Australia
3 | United Arab Emirates
3 | Bahrain
2 | Saudi Arabia
2 | Denmark
2 | Switzerland
2 | New Zealand
1 | Bulgaria
1 | Malaysia
1 | Greece
1 | Singapore
1 | Sweden
1 | Cyprus
1 | Bermuda
1 | Kenya
1 | Morocco
1 | Norway
1 | Belgium
1 | Japan
1 | Ghana
1 | Korea, South
1 | Qatar
1 | Dominican Republic
1 | Germany
1 | Colombia
1 | Myanmar
Type
88 | Bed & Breakfast & Inns
158 | Boutiques
92 | Branded Hotels
42 | Casinos
111 | City Center Hotels
68 | Airport/Conference Hotels
20 | Extended Stay & Serviced Apartments
13 | Hostels
66 | Limited Service & Budget Hotels
126 | Luxury Hotels
8 | Motels
148 | Resorts
10 | RV Parks & Campgrounds
15 | Vacation Rentals & Villas
Region
212 | North America
61 | Europe
12 | Asia Pacific
6 | Oceania
6 | Middle East
1 | South America
2 | Central America
8 | Africa
Category
18 | Business Intelligence
35 | Revenue Management Systems
166 | Hotel Reservations Systems
27 | Hotel Metasearch Management Software
23 | Hotel Rate Parity
144 | Booking Engine
54 | Digital Marketing Agencies
11 | RFPs & Proposal Management Software
7 | Website Design
16 | Hotel CRM & Email Marketing
4 | Event Management Software
Didn’t find what you were looking for?
What is Cendyn?
Founded in 1996 | Headquarters in Boca Raton (United States) | 570 employees
Cendyn CRS is a comprehensive Central Reservation System designed for hoteliers to manage and optimize their booking processes. This cloud-based solution offers seamless integration with Property Management Systems (PMS), Content Management Systems (CMS), and Customer Relationship Management (CRM) systems, ensuring that all aspects of hotel operations are well-connected.
The platform provides dynamic pricing and real-time reporting features, allowing hoteliers to effectively manage rates and enhance revenue. Cendyn CRS supports over 1000 distribution partners, optimizing revenue across multiple channels and improving market reach. Its cloud-native, serverless architecture guarantees robust security and high availability, eliminating lag or downtime.
Overall, Cendyn CRS streamlines booking management, enhances operational efficiency, and drives revenue growth, making it a valuable addition to any hotel's technology stack.
Capabilities
Maximize global demand, visibility, and bookings
Maximize global demand, visibility, and bookings
Maximize global demand, visibility, and bookings by swiftly adapting to market changes with Cendyn CRS, the industry’s #1 rated cloud-based reservations system, seven years in a row. Empower your hotel’s unique needs through its award winning, cloud-based reservations solution, offering unmatched flexibility, scalability, security, and support. Connect seamlessly with over 1000 distribution partners, optimizing revenue across various channels.
Fully cloud-based architecture
Fully cloud-based architecture
Flexible and robust microservice APIs allow you to use the platform in ways that best fit your optimized business processes, allowing you to focus on revenue generation. Our platform’s cloud-native and serverless architecture future-proofs your technology and enables you to scale your business without lag or downtime. Its state-of-the-art 4-layer security safeguards your data, providing peace-of-mind 24/7.
Comprehensive distribution
Comprehensive distribution
Cendyn CRS offers complete global distribution through hundreds of channels. Deep integrations with your PMS and key industry platforms and systems allow you to fully leverage the data in your RMS, CRM, guest loyalty programs, and more. We also make it easy to drive direct bookings through our industry-leading booking engine and e-commerce platform, which includes options for our premium call center and voice reservations service.
Intelligent rate tools
Intelligent rate tools
Cendyn CRS offers intelligent rate tools, dynamic pricing rules and enhanced formula-based pricing controls. Proactively monitor rate parity and automate your best rate guarantee program. Easy-to-use and customizable admin tools provide granular user roles and multi-property rate and inventory management that caters to your organization’s SOPs.
Robust loyalty features
Robust loyalty features
Cendyn CRS seamlessly integrates with your hotel or casino’s loyalty program to offer features that foster repeat visits and maximize revenue. With loyalty sign-up, guests and casino players can easily join your program to access offers and discounts when they interact with your hotel through Cendyn Booking Engine. Casino-specific features such as loyalty tiers, loyalty room upsells, comp-cash integration, and player-based restrictions help casino resorts create a personalized experience for every player while enhancing revenue.
Call Center: Intuitive agent platform
Call Center: Intuitive agent platform
Empower your reservations agents with a full view of your rates and inventory, allowing them to easily answer property questions and reserve the right room and rate plan for guests quickly, efficiently and flexibly. Agents can make multi-room and multi-rate plan bookings on a single reservation and override availability, if needed.
Call Center: Deep loyalty integrations
Call Center: Deep loyalty integrations
Hotel brands, casinos, and integrated resorts can benefit from deep integrations with your loyalty or player programs. Unite your data from multiple sources in a single call center platform giving your reservations agents a 360-degree view of your hotel’s most valuable and loyal guests. Easily offer comped rooms and other loyalty bonuses.
Call Center: Drive revenue and minimize costs
Call Center: Drive revenue and minimize costs
Highly-trained, multilingual reservations specialists drive direct bookings and upsells, generating incremental revenue. Handle reservations calls more efficiently to minimize operational costs. Track detailed metrics including conversion rates, talk time and denial reasons through reporting solutions offered by Cendyn CRS.
Features
Content Management
4/5 features
Pricing Rules
4/5 features
Distribution
4/5 features
Ecommerce
4/5 features
Integrations
4/5 features
Reporting
4/5 features
Admin
4/5 features
Call Center
4/5 features
Available Add-ons & Modules
Web-based Call Center
From enhanced tools and flexible workflows for reservations agents to loyalty program integrations and voice services, Cendyn offers powerful, web-based solutions for all your call center needs.
Empower your reservations agents with a full view of your rates and inventory, allowing them to easily answer property questions and reserve the right room and rate plan for guests quickly and flexibly, including making multi-room and multi-rate plan bookings on single reservations and overriding availability.
Cendyn Reviews Summary
Ease of Use
4.4/5
Customer Support
4.5/5
ROI
4.3/5
Implementation
4.3/5
Recommended by
Achievements
This vendor's trending score is rising, Cendyn CRS is the #4 most trending product in the Hotel Reservations Systems category (out of 44) and the #162 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreCendyn’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseHoteliers voted Cendyn as the #1 Hotel Reservations Systems provider in the 2024 HotelTechAwards
Learn about the HotelTechAwards rigorous 3-month process to rank the best hotel software in the worldThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Cendyn Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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References
"Since we’ve partnered with Cendyn, we’ve doubled the size of our database. Cendyn has allowed us to really focus and grow our channel mix. We’ve exceeded our goals in the channels most profitable to us."
Josh Herman
Executive Director of Marketing & PR @
Fontainebleau Miami Beach
"Cendyn’s website and CMS services were instrumental in redefining Margaritaville Hotel & Resorts’ online visual identity and brand presence. Their teams really understand how to create an optimal web experience for guests while supporting multiple, complex properties."
Elyse Curtis
Vice President of Hospitality Marketing @
The Omni Grove Park Inn
"Revintel is great for us because it consolidates all of the data from different sources into one platform that we can run many different reports off of, that really assist us in making the right decisions."
Stephanie Wheeler
VP of Revenue Management @
The Boyd Gaming Corporation
"Cendyn is a great product for us. It really helps us figure out what our occupancy will be and what the demand looks like. We use Cendyn’s Guestrev product for our revenue management system. It’s a great dynamic system that looks at all of the different business demands and gives us a great forecast. From there, we’re really able to optimize and figure out the right pricing points and looking at their recommendations to optimize our business."
Stephanie Wheeler
VP of Revenue Management @
The Boyd Gaming Corporation
"Using Guestfolio CRM is simple, but the payoffs on how it improves guest communications and hotel insights have been massive."
Sabrina Donovan
Operations Manager @
Pacific Sands Beach Resort
"Using every element of Guestfolio CRM has enabled us to simplify the whole experience for the guest. It doesn’t just save time for us as a team, it is vital for the guest to improve their overall experience at Nita Lake Lodge."
Joleen Kenney
Operations Manager @
Nita Lake Lodge
"Guestrev had the types of reports we were looking for, including forecasting, on-the-books as well as historical. It's very difficult in the high-end luxury market to convince people to move into that daily rate market so we needed a solution that helps us with that process."
Mary Arcuri
Group Director of Reservations & Revenue @
Ocean House
"We have been using Pegasus Analytics for over a year and find it a great help to understand the key drivers influencing demand and revenue. It has helped our sales team in understanding the booking pattern of key clients, helping us in our 2019 rate and negotiation strategy."
Paul O'Connell
Sales & Marketing Manager @
Clayton Hotel Cork City
"We have used eProposal for so long now, it’s become second nature! It makes everything so much easier for the team. Everything auto-populates so is extremely fast to send out our proposals – the first electronic interaction is fast and seamless which works well for our customers."
Ibrahim Bashir
Assistant Director of Sales @
The Ritz-Carlton, Dubai International Financial Centre
"Partnering with Cendyn was an easy choice. The robust offering of services (eProposal, eMenus, eInsight and digital media) have armed our sales and marketing team with powerful selling tools. eProposal integrates seamlessly with CI/TY, allowing for the creation of highly personalized proposals in minutes, gaining more time to focus on revenue-generation. Plus, Cendyn’s communication suite with real-time alerts ensures no lead is forgotten."
Jason LaCkore
Director of Sales @
JW Marriott Miami Turnberry Resort & Spa
"I love eProposal. I recommend it to hoteliers and event planners responding to RFPs. It’s much easier to get our proposals to the top of the line. When responding to RFPs, speed is everything and eProposal saves us time and gives us the competitive edge."
Katrina Banzon
Complex Director of Sales @
Embassy Suites by Hilton Los Angeles International Airport North
"I’ve seen lots of companies run their marketing in a silo, but by using Cendyn's CRM and digital marketing services together, it allows us to really direct our efforts to what the data is telling us. We can spend our dollars on what is most effective. It takes the guesswork out of a lot of things. It’s so beneficial to have them integrated together."
Josh Herman
Director of PR & Marketing @
Fontainebleau Miami Beach
"With Cendyn, we see direct, bottom line improvement to our CRM efforts and ability to nurture a repeat client base. Cendyn has performed so quickly, especially in times of need. It’s been a great boom for us."
Ray DeJohn
Director of Sales & Marketing @
Hotel Granduca Austin
"“Our revenue management system is one of the primary factors behind our multi-year run of successes, there are other contributory factors, certainly, but the (guestrev) system clearly helps us support and execute on our strategies."
Jamie Pena
VP of Revenue Strategy & Global Distribution @
Omni Hotels & Resorts
"I appreciate many features of the booking engine. The dashboard is very intuitive and user-friendly, allowing us to easily manage our content, distribution, metasearch connectivity, and many other critical components of a successful digital marketing strategy. I also find geo-targeting and the dynamic pricing rules incredibly valuable—both tools allow us to deliver the most competitive and attractive rates to the correct guest. As a result, we experience much higher conversion rates and direct bookings."
Halei Young
Digital Marketing & Community Manager @
Beach Terrace Inn
"I appreciate many features of the booking engine. The dashboard is very intuitive and user-friendly, allowing us to easily manage our content, distribution, metasearch connectivity, and many other critical components of a successful digital marketing strategy. I also find geo-targeting and the dynamic pricing rules incredibly valuable—both tools allow us to deliver the most competitive and attractive rates to the correct guest. As a result, we experience much higher conversion rates and direct bookings."
Halei Young
Digital Marketing & Community Manager @
Beach Terrace Inn
"Since we’ve partnered with Cendyn, we’ve doubled the size of our database. Cendyn has allowed us to really focus and grow our channel mix. We’ve exceeded our goals in the channels most profitable to us."
Josh Herman
Executive Director of Marketing & PR @
Fontainebleau Miami Beach
"The training Cendyn provided was extremely helpful. Our trainer Cassandra did an outstanding job. She took the time to thoroughly answer questions and was very detailed throughout the entire experience. Our product service managers were wonderful, especially Debi. Her patience, ability to guide, assist and just being there to answer questions was fantastic!"
Alicia Favinger
Corporate Newmarket Systems Analyst, Report Specialist @
Valley Forge Casino Resort
"We are delighted with the functionality that Guestfolio offers and are excited with the ability to be able to track our return on investment, as well as being able to track and interact with our clients."
Leigh Jenkins
Sales & Marketing Director @
Chewton Glen Hotel & Spa
"As a Relais & Châteaux property, providing a high quality guest experience at Hotel Wailea is our number one priority. Guestfolio’s personal concierge has helped us anticipate guest needs before they arrive, their pre and post-stay emails have kept us in touch with our clientele, and their surveys have helped us raise our own service standards by providing quick and candid guest feedback."
Christy Stesky
Director of Marketing @
Hotel Wailea
"Guestfolio is always finding a way to make their product as user-friendly as possible for clients and we really appreciate how they are constantly innovating and evolving their product."
Angie Tran
Digital Marketing Manager @
Shangri-La Toronto
"I really love working with their team. Everyone from our account manager to the client support team, to the product specialists have just been a dream to work with. It's been like night and day in comparison to vendors that we've worked with previously in a similar space."
Eric Gooden
Marketing Manager @
Solara Resort - Bellstar Hotels & Resorts
"In my previous roles, I worked at several brand hotels. While I received a lot of support, there was a sacrifice or lack of flexibility and creativity. However, with Travel Tripper (now Pegasus), these are all turned into opportunities — instead of adjusting myself to follow the brand's cookie-cutter rules, I’m able to talk to my CRS manager as well as the digital agency team to brainstorm and implement our ideas. So I’m very excited about the fact that I have the flexibility and expert support from their team to make things happen."
Michelle Mu
Director of Revenue & Distribution @
Refinery Hotel
"I appreciate many features of the booking engine. The dashboard is very intuitive and user-friendly, allowing us to easily manage our content, distribution, metasearch connectivity, and many other critical components of a successful digital marketing strategy. I also find geo-targeting and the dynamic pricing rules incredibly valuable—both tools allow us to deliver the most competitive and attractive rates to the correct guest. As a result, we experience much higher conversion rates and direct bookings."
Halei Young
Digital Marketing & Community Manager @
Beach Terrace Inn
"I'm on my ninth year here [at Beach Terrace Inn] and we've been through several digital marketing companies through the process. I have found Travel Tripper's folks to be by far the most innovative...With some of our previous companies, I really felt like we were just an account that they handled. With Travel Tripper, I feel very much that they're invested in our success."
Renier Milan
Vice President of Hotels @
Tobo Investments
"I really love working with their team. Everyone from our account manager to the client support team, to the product specialists have just been a dream to work with. It's been like night and day in comparison to vendors that we've worked with previously in a similar space."
Eric Gooden
Marketing Manager @
Solara Resort - Bellstar Hotels & Resorts
"In my previous roles, I worked at several brand hotels. While I received a lot of support, there was a sacrifice or lack of flexibility and creativity. However, with Travel Tripper (now Pegasus), these are all turned into opportunities — instead of adjusting myself to follow the brand's cookie-cutter rules, I’m able to talk to my CRS manager as well as the digital agency team to brainstorm and implement our ideas. So I’m very excited about the fact that I have the flexibility and expert support from their team to make things happen."
Michelle Mu
Director of Revenue & Distribution @
Refinery Hotel
"As a market intelligence tool, revcaster gives us a better understanding of a hotel’s competitive set and how we should price position ourselves."
Stefan Wolf
Senior VP, Revenue & Distribution Strategy @
The Posh Phaya Thai
"After a hiccup-free implementation process, we found grouprev to be extremely user-friendly, and saw immediate results."
Kyle Yarbrough
Revenue Manager @
The Hotel at Auburn University & Dixon Conference Center
"It is extremely valuable to us to have one comprehensive platform pulling data company-wide so that we can have a consistent, single source of truth for each property"
Kathleen Cullen
SVP of Revenue and Distribution @
Two Roads Hospitality
Featured Customers
More Products by Cendyn
Hotelier Rating
Hoteliers say
Hoteliers like the Pegasus RezTrip CRS’s ease of use, comprehensive integration capabilities, and advanced features such as dynamic pricing and real-time reporting. They highlight its positive impact on revenue through effective rate management and seamless connectivity with PMS, CMS, and CRM systems. However, issues like booking notifications delays and occasional interface problems are noted, necessitating workarounds to reduce operational disruptions.
AI-generated from the text of customer reviews
Looking for specific info?
10
Cendyn reservations system
Director of revenue from 200 to 499 room Boutique in New York City (United States of America)
Verified
12 months ago
Easy system to use especially when yo uset up rate plans or booking links. I like their DPR tool and you can easily exclude IP addresses for specific countries when you run a promotion.
United States of America
United States of America
Director of revenue
X-Large Hotel
9
Nirosha is truly a great asset!!
General manager from 100 to 199 room Boutique in Windham (United States of America)
Verified
12 months ago
Personally the rapid responses with Nirosha have been like no other. Especially during our opening process she was always willing to assist and set time aside to assist the team with getting everything built.
United States of America
United States of America
General manager
Large Hotel
7
Tried and tested Booking Engine and CRS
Director of Revenue Management from 10 to 24 room Boutique in South Lake Tahoe (United States of America)
Verified
12 months ago
The ease of use and accessibility of the booking engine really helps our team in managing reservations. The flexibility of putting up different rate plans and promotions, the ability to do dynamic pricing and the real time extraction ofavailable reports make this system a strong tool for hoteliers. It is also can be integrated to most of th...
United States of America
United States of America
Director of Revenue Management
Small Hotel
10
Simply the best!
from 25-49 room Luxury Hotel in (Bermuda)
Verified
12 months ago
This booking engine has been by far the easiest the work with. Loading rates and packages have been a breeze!
Bermuda
Bermuda
Medium Hotel
8
Hotel Reservations Systems
Complex Revenue Analyst from 200 to 499 room Boutique in New York City (United States of America)
Verified
12 months ago
Ray Schum was most helpful in assisting us with issues and he did it in a very prompt manner. We had some challenges with Site-Minder and Rate & Inventory interface issues but they were quickly resolved.
United States of America
United States of America
Complex Revenue Analyst
X-Large Hotel
8
Effective communication and inline with company goals
Business Development Director from 200 to 499 room City Center Hotel in London (United Kingdom)
Verified
12 months ago
Competitive Commercials. Efficient Team member across all department. More control and freedom to customise the product. Simple and user friendly.
United Kingdom
United Kingdom
Business Development Director
X-Large Hotel
10
New Hotel Support
Area Director of Revenue from 1 to 4 room Boutique in Las Vegas (United States of America)
Verified
12 months ago
We had a brand new hotel opening in November 2023 and the support team at Pegasus was very helpful and quick to respond to all of my questions. I was unfamiliar with much of the process so I appreciated the support.
United States of America
United States of America
Area Director of Revenue
X-Small Hotel
9
A Powerful Platform for Managing Hotel Reservations
Revenue from 200 to 499 room City Center Hotel in Nairobi (Kenya)
Verified
12 months ago
Connectivity to GDS and hundreds of OTA's either direct or via different channel managers available for a hotel to ensure distribution of bookings is seamless and manage inventory real time. 2 way PMS integration, ensuring that reservations are fed directly into the PMS, rates and availability is updated real time, and correct inventory is...
Kenya
Kenya
Revenue
X-Large Hotel
10
We are not just another number.
from 1 to 4 room Branded Hotel in Las Vegas (United States of America)
Verified
12 months ago
We know we can collaborate and get things accomplished with out a bunch of red tape so to speak. The platform is very user friendly. Support staff will provide assistance until any issues or projects are resolved or complete.
United States of America
United States of America
X-Small Hotel
10
One of the Easiest Hotel Reservations System Ever!! I honestly hope that I can continue to use this program and i hope it gets introduced at more properties widespread
from 100 to 199 room Bed & Breakfast & Inn in St. Pete Beach (United States of America)
Verified
12 months ago
I love the fact that the system is very user friendly and easy to navigate. I have been using this for the last 2 years for work and there are little to no technical issues. If there is an issue, the IT team hops on it right away and a lot of times my issue is resolved in a few hours or by the end of the day. I happen to use this program fo...
United States of America
United States of America
Large Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
We have been successfully working with Cendyn and their tool for meta-bidding ads for some time now. The platform allows us to efficiently and effectively place ads on platforms like Google, Tripadvisor, and Trivago. The tool’s user-friendliness is particularly noteworthy, offering intuitive handling and clear data insights. Our collaboration with the Cendyn team has been a pleasure – our contacts are highly competent, responsive, and always provide valuable support. Using the tool has significantly improved the performance of our campaigns, enabling us to deliver even greater value to our clients. Cendyn is a strong partner in the field of meta-bidding, and we can highly recommend them without hesitation.
Showing all answers to: "What does this product or service do well?"
We have been successfully working with Cendyn and their tool for meta-bidding ads for some time now. The platform allows us to efficiently and effectively place ads on platforms like Google, Tripadvisor, and Trivago. The tool’s user-friendliness is particularly noteworthy, offering intuitive handling and clear data insights.
Our collaboration with the Cendyn team has been a pleasure – our contacts are highly competent, responsive, and always provide valuable support. Using the tool has significantly improved the performance of our campaigns, enabling us to deliver even greater value to our clients.
Cendyn is a strong partner in the field of meta-bidding, and we can highly recommend them without hesitation.
Sales and marketers work so hard to generate interest - and when prospects are finally ready to buy, too many hotels send them complex, hard to read, proposals that actually make it harder to make a decision. Cendyn's eProposal helps hoteliers to make an amazing first impression. This product allows hotels to present themselves visually and has components that make the decision process easier for their buyers. It is a big competitive difference.
Cendyn will help you to organize your data and communication with your leads turning them to guests. Get a centralised view of customer data with tools to take action, with real time insights on each guest so you can measure their value and make smarter decisions
Cendyn's offering towards business intelligence is a great tool for capturing all of the different data points and then gives the hotel central point to view and make use of the data collected seamlessly.
We have been partnering with Cendyn for many years, their CRS powers many of our customers and plugs seamlessly into our hotel commerce platform that specialises in distribution. With the recent merge, Cendyn offers an even deeper portfolio including a top-notch CRM which means their customers are cared for in all aspects of distribution and marketing.
Question:
What differentiates this product or service from the competition?
Answer:
What truly sets Cendyn apart from the competition (next to the topics mentioned above) is their transparent and predictable pricing model. This gives us and our clients a clear overview of costs, enabling better budget planning and increased trust in the collaboration.
Showing all answers to: "What differentiates this product or service from the competition?"
What truly sets Cendyn apart from the competition (next to the topics mentioned above) is their transparent and predictable pricing model. This gives us and our clients a clear overview of costs, enabling better budget planning and increased trust in the collaboration.
The product itself helps hotels stand apart from all their competitors - but there is an add on - eMenus - that really helps to enable the buying process. Most hotels send you tons of pdfs for your banquet menus - they are confusing and overwhelming - and you, as the buyer cannot really do anything without getting a salesperson on the phone to help you figure it all out. Buyers want to be able to explore more on their own - and this tool allows them to do that! They can put their entire menu together, get real costs, make their own tweaks - on their own schedule. It is easy to use - gives buyers what they want and saves salespeople a lot of time. The whole experience is far superior to anything else currently in the marketplace.
With a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms, Cendyn drives sales, marketing, and revenue performance for tens of thousands of hotels across the globe. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales, and revenue teams to optimize their strategies and drive performance and loyalty across their business units.
The integration between RMS & Cendyn gives mutual clients the capability to integrate their PMS data with their BI tool seamlessly providing up to date and accurate data whenever the property needs it.
As Cendyn and their best in class CRM have merged with Pegasus and Travel Tripper, their customer base gets market leading technology across the board, from CRM to CRS to BE. This fits perfectly with SiteMinder's world largest hotel commerce platform and offers Cendyn's hotel customers the opportunity to get best in breed solution across the board.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
If you're considering using Cendyn's meta-bidding tool, my advice would be to invest time upfront in understanding the full capabilities of the platform and aligning it with your hotel's revenue strategy. The tool is highly effective, but its real value comes from setting clear goals and continuously optimizing campaigns based on performance insights.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
If you're considering using Cendyn's meta-bidding tool, my advice would be to invest time upfront in understanding the full capabilities of the platform and aligning it with your hotel's revenue strategy. The tool is highly effective, but its real value comes from setting clear goals and continuously optimizing campaigns based on performance insights.
Get it in place today! It will make your life easier but more importantly, your buyers will appreciate that you are giving them an experience that THEY want. Make sure your team is well trained on how to use it, spend time up front setting it up right and then enjoy the long lasting benefits!
Your guests are unique. Their passions, journeys, and personality traits push them beyond easily defined demographics. In the age of “customer-first” and machine learning, guests expect hotels to service and communicate based on subtle nuances and details. Guests expect these messages in the channels they prefer and will ignore messages that don’t resonate or that appear irrelevant, tone-deaf, or untargeted.
Make sure you set up the integration thoroughly and work with the Cendyn training and support teams closely.
The tool is extremely powerful so take the time to get the most out of it from the get go.
Its all great products but some of them require expertise and in depth training so I would advise my customers to really familiarise themselves with the product capabilities so they can get the most out of the product suite.
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Support
Unverified
Cendyn has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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