The Importance of Social Media for Hotels

Overview

Social media is a highly influential – and equally essential – piece of every hotel’s marketing strategy. With how connected travelers are to their phones for every other part of the booking process, it only makes sense to gear your marketing strategy to capture their interest as early as possible. By following best practice guidelines, you can boost your hotel’s reach, reputation, and overall earn more bookings.

What You'll learn

• Benefits of Using Social Media
• How to Build Your Social Media Profile
• Social Media Best Practices
• Considering Guests as Influencers for Your Reputation