15 min read

ITB Berlin 2023 Recap: Modernizing Payments, A.I. and Sustainability

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Adam Hollander in Operations

Last updated May 31, 2023

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After a four-year hiatus, the world's largest travel trade show was back in full force last week at Berlin's Messe Convention Center and showcased how innovation in the hotel industry continues to accelerate.  

While mainstream tech struggles to cope with inflationary and recessionary forces (and the fallout from Silicon Valley Bank), hotel tech continues to boom as a result of the fact that our ecosystem largely pivoted to profitability early in the pandemic and that arguably made us stronger than ever before.

ITB Berlin provided an exciting glimpse into the future of the industry, demonstrating how the latest trends and innovations are transforming hospitality. With the GPT-3 craze artificial intelligence was obviously top of mind with some compelling new applications in hospitality.  We also observed compelling solutions around attribute based selling, sustainability and the labor shortage.

In this article, we will delve into some of the most exciting developments showcased at ITB for those who couldn't make it to Berlin (as well as those who were there and couldn't cover 500 hotel tech booths) and discuss how they are set to shape the future of the hotel industry.

Our editorial team grouped the innovations from the show into eight key themes...

  1. Artificial Intelligence: AI as a Digital Assistant to Save Time
  2. Big Data: New Workflows & Use Cases for Hotels with Clean Data
  3. Modernizing Payments: Simplifaction of Complex Legacy Payment Workflows
  4. Diversifying Customer Acquisition: Tools to Help Hoteliers Get Savvier at Customer Acquisition
  5. Sustainability: Heightened Focus on Tech’s Impact on Sustainability
  6. Labor Shortage: Creative Ways to Mitigate the Impact of Labor Shortage
  7. Digital Guest Journey: Creating a Seamless Digital Guest Journey
  8. Merchandising: Spotlight on Merchandising & Ancillaries to Increase Profits

1. Artificial Intelligence

AI as a Digital Assistant to Save Time

The hotel industry has been adopting various AI innovations to improve customer experiences and streamline operations. Chatbots and virtual assistants have been used to reduce staff workload and increase efficiency, while AI tools have been introduced to manage communications and speed up proposal processes. Other AI solutions can detect guest sentiment in real-time to enhance customer service, personalize newsletters based on guest interests, and respond to guest reviews with personalized answers. Additionally, digital strategies, such as interactive maps and virtual tours, are becoming increasingly important to differentiate hotels from competitors and enhance the customer experience.

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THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
OPERA Digital Assistant allows hotel staff to use mobile devices for tasks like check-in and housekeeping updates through speech or keyboard, while chatbots help with staffing and mobility by providing voice-activated skills for decision-making.
Product logo
Oracle OPERA PMS Property Management Systems
THE PITCH
RATINGS
99 HT Score
OPERA Digital Assistant allows hotel staff to use mobile devices for tasks like check-in and housekeeping updates through speech or keyboard, while chatbots help with staffing and mobility by providing voice-activated skills for decision-making.
Learn More
Image
THE PITCH
RATINGS BEST FOR
89 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Easyway's Guest Sentiment feature uses AI to detect guests' emotions in real-time, helping hoteliers improve customer service, increase sales, and collect insights on guests' opinions, which is especially important during the ongoing staff shortage and the need for contactless communication in the hospitality industry.
Product logo
Easyway (by Duve) Guest Messaging Software
THE PITCH
RATINGS
89 HT Score
Easyway's Guest Sentiment feature uses AI to detect guests' emotions in real-time, helping hoteliers improve customer service, increase sales, and collect insights on guests' opinions, which is especially important during the ongoing staff shortage and the need for contactless communication in the hospitality industry.
Learn More
Image
THE PITCH
RATINGS BEST FOR
84 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
A new AI tool has been added to the Unified Inbox for hoteliers to save time managing communications, automate conversations with previous chatbots, and apply AI to areas they struggle with, such as operations and repetitive tasks, to engage guests quickly and achieve the best possible results.
Product logo
Unified Inbox by Bookboost Guest Messaging Software
THE PITCH
RATINGS
84 HT Score
A new AI tool has been added to the Unified Inbox for hoteliers to save time managing communications, automate conversations with previous chatbots, and apply AI to areas they struggle with, such as operations and repetitive tasks, to engage guests quickly and achieve the best possible results.
Learn More
Image
THE PITCH
RATINGS BEST FOR
88 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
HiJiffy's multilingual virtual assistant offers human-like interaction and seamless customer experience for hotel guests through complex voice communication, and will soon be available for all clients upon request.
Product logo
HiJiffy Guest Messaging Software
THE PITCH
RATINGS
88 HT Score
HiJiffy's multilingual virtual assistant offers human-like interaction and seamless customer experience for hotel guests through complex voice communication, and will soon be available for all clients upon request.
Learn More
Image
THE PITCH
RATINGS BEST FOR
96 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The dailypoint™ Content Bot creates personalized newsletters for hotels by collecting guest interests, aiming to treat guests as individuals and meet their expectations for personalized communication, and hotels are starting to collect interests to create a valid database.
Product logo
dailypoint™ 360° – Central Data Management Hotel CRM & Email Marketing
THE PITCH
RATINGS
96 HT Score
The dailypoint™ Content Bot creates personalized newsletters for hotels by collecting guest interests, aiming to treat guests as individuals and meet their expectations for personalized communication, and hotels are starting to collect interests to create a valid database.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Autowriter, powered by Proposales AI, saves time and eliminates human errors in the RFP and proposal process, helping Nordic Choice Hotels win MICE and Group business and saving them over 25,000 hours per year.
Product logo
Proposales RFPs & Proposal Management Software
THE PITCH
RATINGS
100 HT Score
Autowriter, powered by Proposales AI, saves time and eliminates human errors in the RFP and proposal process, helping Nordic Choice Hotels win MICE and Group business and saving them over 25,000 hours per year.
Learn More
Image
THE PITCH
RATINGS BEST FOR
75 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
HyperCommerce allows hotels to offer tailored experiences, to advance to attribute-based pricing and generate ancillary revenue streams. HyperCommerce learns and provides relevant suggestions for hotel performance improvements, direct pricing strategies, as well as context-based reporting.
Product logo
GuestCentric (Booking Engine) Booking Engine
THE PITCH
RATINGS
75 HT Score
HyperCommerce allows hotels to offer tailored experiences, to advance to attribute-based pricing and generate ancillary revenue streams. HyperCommerce learns and provides relevant suggestions for hotel performance improvements, direct pricing strategies, as well as context-based reporting.
Learn More
Image
THE PITCH
RATINGS BEST FOR
83 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The AI Reply Assistant helps hoteliers improve guest experiences and manage their workload by providing personalized responses to guest reviews.
Product logo
Reputation Manager (by Customer Alliance) Reputation Management
THE PITCH
RATINGS
83 HT Score
The AI Reply Assistant helps hoteliers improve guest experiences and manage their workload by providing personalized responses to guest reviews.
Learn More

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2. Big Data

New Workflows & Use Cases for Hotels with Clean Data Sets

Similar to artificial intelligence, big data is a buzzword that's been used for over a decade but hotels are really just scratching the surface of what's possible when leveraging data.  The first step was architecting data in the right ways to make them accessible and now software companies are really starting to action this data in creative ways that drive bottom line results for hotels.  The innovations we observed at ITB Berlin were geared towards optimizing revenue and inventory management, automating workflows, and utilizing data science for better decision-making. Real-time pricing adjustments and automation of lead acquisition and event bookings are increasingly popular trends, providing hotels with a competitive edge and increased efficiency. Consolidation of customer data and data-driven insights allow hotels to track revenues and operational costs across all outlets, leading to better strategic decision-making in a changing market. Demand-driven dynamic pricing and grouping rate plans for profitable channels are also trends that have resulted in increased revenue. These technological advancements are expected to continue shaping the hospitality industry in the years to come.

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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Duetto has launched a new suite of products and integrations called "Advance" that are housed in its new data visualization tool, CommandCenter, which provides commercial leaders with actionable data and insights, and optimizes for profitability by leveraging real-time data and using Duetto's Open Pricing methodology.
Product logo
GameChanger by Duetto Revenue Management Systems
THE PITCH
RATINGS
100 HT Score
Duetto has launched a new suite of products and integrations called "Advance" that are housed in its new data visualization tool, CommandCenter, which provides commercial leaders with actionable data and insights, and optimizes for profitability by leveraging real-time data and using Duetto's Open Pricing methodology.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Rate Insight+ is a new product that helps hoteliers make better pricing decisions by providing data on both hotels and short-term rentals, which are now direct competitors.
Product logo
Lighthouse (Rate Insight) Rate Shopping
THE PITCH
RATINGS
100 HT Score
Rate Insight+ is a new product that helps hoteliers make better pricing decisions by providing data on both hotels and short-term rentals, which are now direct competitors.
Learn More
Image
THE PITCH
RATINGS BEST FOR
94 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Atomize launched restriction management to optimize inventory and revenue by controlling bookings, saving time and automating workflows for users. The firm also launched Real-Time Pricing allows for real-time adjustments of prices up to 24 months in advance, giving hotels a competitive advantage over other revenue management systems that only look 12 months ahead.
Product logo
Atomize Revenue Management Systems
THE PITCH
RATINGS
94 HT Score
Atomize launched restriction management to optimize inventory and revenue by controlling bookings, saving time and automating workflows for users. The firm also launched Real-Time Pricing allows for real-time adjustments of prices up to 24 months in advance, giving hotels a competitive advantage over other revenue management systems that only look 12 months ahead.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
5stelle* Business Intelligence offers statistics, graphs, and reports to monitor key performance indicators for accommodation facilities, leading to strategic planning and an average revenue increase of 20% for clients.
Product logo
5Stelle HMS Hotel Management Software
THE PITCH
RATINGS
0 HT Score
5stelle* Business Intelligence offers statistics, graphs, and reports to monitor key performance indicators for accommodation facilities, leading to strategic planning and an average revenue increase of 20% for clients.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The firm launched a new module has been introduced that automates lead acquisition and speeds up the closing of meetings and event bookings for hotels, resulting in a 97% time saved and being used by several hotels.
Product logo
Spazious Event Management Software
THE PITCH
RATINGS
0 HT Score
The firm launched a new module has been introduced that automates lead acquisition and speeds up the closing of meetings and event bookings for hotels, resulting in a 97% time saved and being used by several hotels.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Demand-driven function spaces charges ensure function space monetary efficiency as well as they provide offers being independent from the number of attendees that might be using a certain function space. In high demand periods, either Customer’s requests fulfil the expected revenue potential or the ‘gap’ will automatically be charged in order to reach high demand expected revenue.
Product logo
MiceRate Meetings & Events Intelligence
THE PITCH
RATINGS
0 HT Score
Demand-driven function spaces charges ensure function space monetary efficiency as well as they provide offers being independent from the number of attendees that might be using a certain function space. In high demand periods, either Customer’s requests fulfil the expected revenue potential or the ‘gap’ will automatically be charged in order to reach high demand expected revenue.
Learn More
Image
THE PITCH
RATINGS BEST FOR
78 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
RevControl's Rate Buckets solution groups rate plans with high distribution costs or deeply discounted promotional rates together to focus on profitable channels, resulting in an average increase in RevPar on high demand days of 25%.
Product logo
RevControl Revenue Management Systems
THE PITCH
RATINGS
78 HT Score
RevControl's Rate Buckets solution groups rate plans with high distribution costs or deeply discounted promotional rates together to focus on profitable channels, resulting in an average increase in RevPar on high demand days of 25%.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Pushtech launched a customer data platform for hotels. In the CDP, hotels access a single interface for users to control data flow from multiple third-party integrations, resulting in better consolidation of customer data and personalized guest journeys, with Insotel Hotels experiencing a 200x return on investment in 2022.
Product logo
Cendyn CRM Hotel CRM & Email Marketing
THE PITCH
RATINGS
0 HT Score
Pushtech launched a customer data platform for hotels. In the CDP, hotels access a single interface for users to control data flow from multiple third-party integrations, resulting in better consolidation of customer data and personalized guest journeys, with Insotel Hotels experiencing a 200x return on investment in 2022.
Learn More

3. Modernizing Payments

Simplification of Complex Legacy Payment Workflows

Innovative solutions aimed at improving the efficiency of the hospitality industry were showcased at ITB Berlin. The solutions aim to streamline operations and enhance the customer experience. The solutions include automated invoice management systems that eliminate waste and increase electronic invoicing to save time and improve accuracy. Platforms that simplify hotel bookings management and payment processing by automating the processing of booking and payment data within one environment were also showcased. Other innovations include automatic payment and deposit collection features that simplify payment processes, reduce risks, and provide convenience for clients. These innovations offer a more efficient and effective way to manage hotels and enhance customer experience.

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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Selfbook Station is a platform that simplifies hotel bookings management and payment processing by automating the processing of booking and payment data within one environment, offering a unified dashboard that automates payments processing, saving time, reducing errors, and preventing fraud.
Product logo
Selfbook Direct Direct Booking Tools
THE PITCH
RATINGS
0 HT Score
Selfbook Station is a platform that simplifies hotel bookings management and payment processing by automating the processing of booking and payment data within one environment, offering a unified dashboard that automates payments processing, saving time, reducing errors, and preventing fraud.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
BirchStreet's invoice management system software can automate manual work, eliminate waste, and increase electronic invoicing to save time and improve accuracy, resulting in compliance improvements and overall savings of 7-10%, while also allowing for touchless processing of more than 80% of invoices to reduce errors and lost or missing invoices.
Product logo
Birchstreet Procurement Software
THE PITCH
RATINGS
0 HT Score
BirchStreet's invoice management system software can automate manual work, eliminate waste, and increase electronic invoicing to save time and improve accuracy, resulting in compliance improvements and overall savings of 7-10%, while also allowing for touchless processing of more than 80% of invoices to reduce errors and lost or missing invoices.
Learn More
Image
THE PITCH
RATINGS BEST FOR
87 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
RoomRaccoon is launching RaccoonPay, a payment platform that streamlines hotel payment processes and improves operational efficiency by integrating payment solutions directly into their operations.
Product logo
RoomRaccoon PMS Property Management Systems
THE PITCH
RATINGS
87 HT Score
RoomRaccoon is launching RaccoonPay, a payment platform that streamlines hotel payment processes and improves operational efficiency by integrating payment solutions directly into their operations.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Stripe has launched Tap to Pay on Android through Stripe Terminal, allowing businesses to accept contactless in-person payments using a compatible phone or tablet, helping businesses build and customize in-person checkouts without the need for traditional point-of-sale hardware, and a recent Stripe survey found that 65% of businesses plan to prioritize a unified in-person and online checkout experience this year.
Product logo
Stripe Payments Payments Processing Software
THE PITCH
RATINGS
0 HT Score
Stripe has launched Tap to Pay on Android through Stripe Terminal, allowing businesses to accept contactless in-person payments using a compatible phone or tablet, helping businesses build and customize in-person checkouts without the need for traditional point-of-sale hardware, and a recent Stripe survey found that 65% of businesses plan to prioritize a unified in-person and online checkout experience this year.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Unified Commerce streamlines payment data from multiple sources into one dashboard, saving time and increasing efficiency for hotels, benefiting finance, marketing, and IT teams, and leading to significant time savings for brands like CitizenM, mk Hotels, Elite Hotels, and Village Hotels.
Product logo
Adyen Payments Processing Software
THE PITCH
RATINGS
0 HT Score
Unified Commerce streamlines payment data from multiple sources into one dashboard, saving time and increasing efficiency for hotels, benefiting finance, marketing, and IT teams, and leading to significant time savings for brands like CitizenM, mk Hotels, Elite Hotels, and Village Hotels.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The automatic payment and deposit collection feature simplifies payment processes, reduces risks, and provides convenience and peace of mind for clients, resulting in reduced no-shows, eliminated fraud chargebacks, and reduced guest property damage, while the hotel is addressing staff shortage and high-risk guests by implementing contactless check-in.
Product logo
ChargeAutomation - E-authorization, chargeback protection Cyber Security & Fraud Prevention
THE PITCH
RATINGS
0 HT Score
The automatic payment and deposit collection feature simplifies payment processes, reduces risks, and provides convenience and peace of mind for clients, resulting in reduced no-shows, eliminated fraud chargebacks, and reduced guest property damage, while the hotel is addressing staff shortage and high-risk guests by implementing contactless check-in.
Learn More

4. Diversifying Customer Acquisition

Tools to Help Hoteliers Get Savvier at Customer Acquisition

As the hospitality industry continues to evolve, new trends and innovations are emerging to improve customer acquisition and enhance guest experience. This year's ITB Berlin showcased a variety of solutions that leverage technology to optimize revenue and inventory management, automate workflows, and utilize data science for better decision-making. Common themes included the use of centralized data to create personalized guest marketing journeys, the optimization of rates and inventory across multiple channels, the ability to drive ancillary revenue through personalized offers, and the use of live availability tools to sell experiences and gifts. Other solutions aim to simplify complex processes, such as payroll planning, and provide a more efficient way to manage multiple properties. These innovations are aimed at improving collaboration between sales and marketing teams, increasing business wins and customer satisfaction, and ultimately driving revenue growth.

Image
THE PITCH
RATINGS BEST FOR
84 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Hapi Guest has launched two new apps on Salesforce for hotel groups, integrating data from hotel systems to create personalized guest marketing journeys and intuitive dashboards for business metrics, allowing for faster deployment times and enterprise-level focus to scale marketing efforts across their entire portfolio.
Product logo
Hapi Guest Hotel CRM & Email Marketing
THE PITCH
RATINGS
84 HT Score
Hapi Guest has launched two new apps on Salesforce for hotel groups, integrating data from hotel systems to create personalized guest marketing journeys and intuitive dashboards for business metrics, allowing for faster deployment times and enterprise-level focus to scale marketing efforts across their entire portfolio.
Learn More
Image
THE PITCH
RATINGS BEST FOR
99 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
OPERA Cloud Distribution helps hotels increase business volume and attract new customers by optimizing rates and inventory across all distribution channels from one source, with Hotel Mesikammen seeing a 60% jump in business volume through Booking.com and increased weekly reservations from 50 to 80, while ensuring accurate rate information and booking policies to aid in industry recovery and growth.
Product logo
Oracle OPERA PMS Property Management Systems
THE PITCH
RATINGS
99 HT Score
OPERA Cloud Distribution helps hotels increase business volume and attract new customers by optimizing rates and inventory across all distribution channels from one source, with Hotel Mesikammen seeing a 60% jump in business volume through Booking.com and increased weekly reservations from 50 to 80, while ensuring accurate rate information and booking policies to aid in industry recovery and growth.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Cloudbeds launched Amplify, a digital marketing solution that helps lodging businesses increase their online presence and capture more reservations, offering a multi-channel approach to increase visibility and compete with larger corporate players, resulting in significant returns on investment and an increase in direct bookings for several businesses.
Product logo
Cloudbeds PMS Property Management Systems
THE PITCH
RATINGS
100 HT Score
Cloudbeds launched Amplify, a digital marketing solution that helps lodging businesses increase their online presence and capture more reservations, offering a multi-channel approach to increase visibility and compete with larger corporate players, resulting in significant returns on investment and an increase in direct bookings for several businesses.
Learn More
Image
THE PITCH
RATINGS BEST FOR
97 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The Allora.ai Retention Engine uses AI to predict guest cancellations and help hoteliers implement effective retention strategies, resulting in reduced booking cancellations and maximized booking opportunities. The engine has helped global customers reduce cancellation rates from 21% to 14% year to date, making it particularly important as travel demand increases post-pandemic and early bookings become more common. Allora.ai's analysis has shown that cancellation rates have been rising steadily every year, making the Retention Engine a valuable tool for hoteliers looking to reduce cancellations and maximize revenue.
Product logo
allora.ai Booking Engine by SHR Group (formerly Avvio) Booking Engine
THE PITCH
RATINGS
97 HT Score
The Allora.ai Retention Engine uses AI to predict guest cancellations and help hoteliers implement effective retention strategies, resulting in reduced booking cancellations and maximized booking opportunities. The engine has helped global customers reduce cancellation rates from 21% to 14% year to date, making it particularly important as travel demand increases post-pandemic and early bookings become more common. Allora.ai's analysis has shown that cancellation rates have been rising steadily every year, making the Retention Engine a valuable tool for hoteliers looking to reduce cancellations and maximize revenue.
Learn More
Image
THE PITCH
RATINGS BEST FOR
78 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Screen Pilot's Digital Brand Experience marketing uses data analysis to personalize a user's entire customer journey across all digital platforms, resulting in higher conversion rates for hotels and resorts.
Product logo
Screen Pilot Digital Marketing Agencies
THE PITCH
RATINGS
78 HT Score
Screen Pilot's Digital Brand Experience marketing uses data analysis to personalize a user's entire customer journey across all digital platforms, resulting in higher conversion rates for hotels and resorts.
Learn More
Image
THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Though it has become one of the most important communication channels, shooting WhatsApp campaigns manually was still a lot of work for any hotel. Asksuite's new feature allows hotels to send up to 1,000 messages daily with just one click (follow-ups, promotional packages, upselling, etc.)
Product logo
Asksuite Hotel Chatbot Hotel Chatbots
THE PITCH
RATINGS
100 HT Score
Though it has become one of the most important communication channels, shooting WhatsApp campaigns manually was still a lot of work for any hotel. Asksuite's new feature allows hotels to send up to 1,000 messages daily with just one click (follow-ups, promotional packages, upselling, etc.)
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
RezRecover's Conditional Content uses abandoned booking data to increase engagement and recover lost direct booking revenue, resulting in a 3% increase in conversion and $50k+ in additional revenue for Red Lion Hotels, while personalization is becoming the only way forward in creating a memorable experience for travelers.
Product logo
RezRecover (by CartStack) Direct Booking Tools
THE PITCH
RATINGS
0 HT Score
RezRecover's Conditional Content uses abandoned booking data to increase engagement and recover lost direct booking revenue, resulting in a 3% increase in conversion and $50k+ in additional revenue for Red Lion Hotels, while personalization is becoming the only way forward in creating a memorable experience for travelers.
Learn More
Image
THE PITCH
RATINGS BEST FOR
97 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Smart Host's new feature helps hotels send targeted newsletter campaigns to fill booking gaps by automatically calculating the most likely recipients to book during a specific period, resulting in guests receiving 50% fewer emails and the average number of bookings per recipient doubling.
Product logo
Smart Host CRM Hotel CRM & Email Marketing
THE PITCH
RATINGS
97 HT Score
Smart Host's new feature helps hotels send targeted newsletter campaigns to fill booking gaps by automatically calculating the most likely recipients to book during a specific period, resulting in guests receiving 50% fewer emails and the average number of bookings per recipient doubling.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Property Connector is a platform that connects hotels to over 500 distribution channels worldwide, offering AI-empowered channel mapping and a dashboard and reporting feature that consolidates distribution data, making it an efficient solution for hotel groups looking to simplify the complexity involved with distribution and manage their multiple properties efficiently.
Product logo
Property Connector by DerbySoft Channel Managers
THE PITCH
RATINGS
0 HT Score
Property Connector is a platform that connects hotels to over 500 distribution channels worldwide, offering AI-empowered channel mapping and a dashboard and reporting feature that consolidates distribution data, making it an efficient solution for hotel groups looking to simplify the complexity involved with distribution and manage their multiple properties efficiently.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Dynamic Inventory Optimization is an innovative system that maximizes revenue for accommodations by assigning and reassigning the best room-fits to reservations for up to 365 days in advance. The system takes into account operational and sustainability preferences, and can be tailored to focus on occupancy, average rate, or a balanced approach, with the option to prioritize booking source, reservation value, or a balanced approach, all while saving properties time and maximizing revenue.
Product logo
GauVendi Booking Engine
THE PITCH
RATINGS
0 HT Score
Dynamic Inventory Optimization is an innovative system that maximizes revenue for accommodations by assigning and reassigning the best room-fits to reservations for up to 365 days in advance. The system takes into account operational and sustainability preferences, and can be tailored to focus on occupancy, average rate, or a balanced approach, with the option to prioritize booking source, reservation value, or a balanced approach, all while saving properties time and maximizing revenue.
Learn More
Image
THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The Clairvoyix Group Block Reservation System automates the group block reservation process, which is important for independent hotels that cannot afford or do not need a sales and catering system. Small hotels and resorts face immense pressure to generate revenue with limited resources, including staff. The system solves the problem of a complex group reservation confirmation at a fraction of the cost of a sales and catering system, and allows hotels to maximize revenue from small groups without needing to stay on an outdated PMS or go without this important functionality.
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Clairvoyix Hotel CRM & Email Marketing
THE PITCH
RATINGS
0 HT Score
The Clairvoyix Group Block Reservation System automates the group block reservation process, which is important for independent hotels that cannot afford or do not need a sales and catering system. Small hotels and resorts face immense pressure to generate revenue with limited resources, including staff. The system solves the problem of a complex group reservation confirmation at a fraction of the cost of a sales and catering system, and allows hotels to maximize revenue from small groups without needing to stay on an outdated PMS or go without this important functionality.
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5. Sustainability

Heightened Focus on Tech’s Impact on Sustainability

Hotels are increasingly turning to automation and technology to improve their sustainability efforts. One innovation is the use of automated cleanings, which allows hotels to create custom cleaning schedules based on reservation data, reducing costs while meeting guest requests for sustainability. Another innovation is the use of LoRaWAN technology for energy management, which helps hotels save energy, reduce costs, and decrease CO2 emissions. Additionally, smart thermostats with advanced energy management and automation features have been successful in achieving significant energy savings in pilot tests across multiple hotel rooms without requiring any infrastructure. These innovations demonstrate the importance of sustainable practices in the hospitality industry, as hotels strive to reduce their environmental impact and meet the increasing demand for sustainable travel options from guests.

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THE PITCH
RATINGS BEST FOR
98 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Automated Cleanings is a highly requested feature that allows hoteliers to create custom and complex cleaning schedules based on reservation data, reducing housekeeping costs and meeting guest requests for sustainability while working more efficiently with smaller teams and saving time, money, and the planet.
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Flexkeeping (Housekeeping) Housekeeping Software
THE PITCH
RATINGS
98 HT Score
Automated Cleanings is a highly requested feature that allows hoteliers to create custom and complex cleaning schedules based on reservation data, reducing housekeeping costs and meeting guest requests for sustainability while working more efficiently with smaller teams and saving time, money, and the planet.
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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Better.energy uses LoRaWAN technology to improve energy management systems in hotels, helping them save energy, reduce costs, and decrease CO2 emissions.
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better.energy roomcontrol (by Betterspace) Energy Management Systems
THE PITCH
RATINGS
100 HT Score
Better.energy uses LoRaWAN technology to improve energy management systems in hotels, helping them save energy, reduce costs, and decrease CO2 emissions.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The EOS Smart Thermostat can reduce CO2 emissions and energy costs in the hospitality industry with advanced energy management and automation features, achieving significant energy savings in pilot tests across 680 rooms without requiring any infrastructure.
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INTEREL Guest Room Management System
THE PITCH
RATINGS
0 HT Score
The EOS Smart Thermostat can reduce CO2 emissions and energy costs in the hospitality industry with advanced energy management and automation features, achieving significant energy savings in pilot tests across 680 rooms without requiring any infrastructure.
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6. Labor Shortage

Creative Ways to Mitigate the Impact of Labor Shortage

New developments in the hospitality tech industry from ITB Berlin addressed the labor shortage by providing solutions that help hotel teams communicate securely and instantly. Payroll planning software allows for accurate employee cost planning and department analysis, reducing workload and errors. On-demand training videos and courses for hotel front desk associates and leaders aim to improve service quality, upselling, service recovery, and ADR improvement. Digital key programs and pre-stay guest verification enable remote check-in, mobile entry, guest communication, and upselling, reducing front desk friction and labor shortage pain. Automated guest offers based on profiles and preferences save time and HR budgets while increasing guest booking rates. Tracking and evaluation of sales performance across all channels and operations management tools simplify task management and help property managers use their time more efficiently. Finally, digital recipe management solutions eliminate manual data entry and provide accurate recipe information in multiple languages to all kitchen staff, improving kitchen operation management and addressing staff shortage and increased food costs in the hospitality industry.

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THE PITCH
RATINGS BEST FOR
98 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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IDeaS has launched an automated configuration feature that uses data science to recommend optimal system configurations, praised for its efficiency and ability to capture more revenue, especially important now due to staffing shortages.
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IDeaS Revenue Solutions Revenue Management Systems
THE PITCH
RATINGS
98 HT Score
IDeaS has launched an automated configuration feature that uses data science to recommend optimal system configurations, praised for its efficiency and ability to capture more revenue, especially important now due to staffing shortages.
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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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In the midst of a historic staffing crisis, it's more important than ever for hoteliers to hang on to valuable employees. Digital Tipping helps increase compensation and boost employee retention without impacting your bottom. Digital Tipping helps boost frontline hotel staff pay by up to $3/hour.
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Digital Tipping (by Canary Technologies) Digital Tipping Solutions
THE PITCH
RATINGS
100 HT Score
In the midst of a historic staffing crisis, it's more important than ever for hoteliers to hang on to valuable employees. Digital Tipping helps increase compensation and boost employee retention without impacting your bottom. Digital Tipping helps boost frontline hotel staff pay by up to $3/hour.
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THE PITCH
RATINGS BEST FOR
88 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Eviivo Mobile is an app for managing independent accommodation and short-term rentals, delivering convenience and control for hotel owners who are managing their businesses on the go with less staff.
Product logo
eviivo Suite™ PMS Property Management Systems
THE PITCH
RATINGS
88 HT Score
Eviivo Mobile is an app for managing independent accommodation and short-term rentals, delivering convenience and control for hotel owners who are managing their businesses on the go with less staff.
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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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hotelkit Chat is a secure and GDPR-compliant communication tool within the hotelkit platform that enables hotel teams to communicate instantly and safely, which is crucial for team engagement during times of staff shortage and increased workload.
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hotelkit (Staff Engagement) Employee Engagement Software
THE PITCH
RATINGS
100 HT Score
hotelkit Chat is a secure and GDPR-compliant communication tool within the hotelkit platform that enables hotel teams to communicate instantly and safely, which is crucial for team engagement during times of staff shortage and increased workload.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Operto's BOOST updates offline locks to Bluetooth-enabled locks, allowing for pre-stay guest verification, remote check-in, mobile entry, guest communication, and upsells, and is used by Accor Hotels to reduce front desk friction and labor shortage pain.
Product logo
Operto Hotel Guest Apps
THE PITCH
RATINGS
0 HT Score
Operto's BOOST updates offline locks to Bluetooth-enabled locks, allowing for pre-stay guest verification, remote check-in, mobile entry, guest communication, and upsells, and is used by Accor Hotels to reduce front desk friction and labor shortage pain.
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THE PITCH
RATINGS BEST FOR
75 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Avalon Analytics launched a module enables tracking and evaluation of sales performance across all channels, helping clients reconnect with lost accounts due to COVID disruptions and encouraging sales team participation in revenue management meetings, ultimately increasing revenue through the availability of data on Avalon.
Product logo
Avalon Analytics Business Intelligence
THE PITCH
RATINGS
75 HT Score
Avalon Analytics launched a module enables tracking and evaluation of sales performance across all channels, helping clients reconnect with lost accounts due to COVID disruptions and encouraging sales team participation in revenue management meetings, ultimately increasing revenue through the availability of data on Avalon.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Avantio launched an Operations Management Tool that streamlines vacation rental task management, resulting in a 15% reduction in time spent and increased efficiency for property managers.
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Avantio Vacation Rental Software
THE PITCH
RATINGS
0 HT Score
Avantio launched an Operations Management Tool that streamlines vacation rental task management, resulting in a 15% reduction in time spent and increased efficiency for property managers.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
FairPayroll by Fairmas is a software solution that enables accurate planning of employee costs and department analyses, offering flexibility in planning and editing, reducing workload and avoiding errors, and is recommended for efficient and error-free payroll planning in over 75 countries.
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FairPlanner (by Fairmas) Hotel Accounting Software
THE PITCH
RATINGS
0 HT Score
FairPayroll by Fairmas is a software solution that enables accurate planning of employee costs and department analyses, offering flexibility in planning and editing, reducing workload and avoiding errors, and is recommended for efficient and error-free payroll planning in over 75 countries.
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7. Digital Guest Journey

Creating a Seamless Digital Guest Journey

Several innovations were showcased that highlighted how hotels are leveraging contactless solutions to enhance guest experience and drive efficiency. Contactless services, such as pre-check-in and check-out, are offered through mobile phones to improve guest satisfaction and streamline hotel operations. Keyless hotel room access systems that can be enabled with mobile wallets were introduced to increase mobile key adoption rates, saving time and reducing the cost of lost NFC cards. Fast and error-free check-in processes were also demonstrated using passport and ID scanners and credit card readers, resulting in significant reductions in check-in time and paper usage. Tools were presented to help hotels keep information up-to-date and create new revenue centers, such as communicating with guests and placing codes for room service. Overall, these innovations showcased how hotels are leveraging technology to improve guest satisfaction, streamline operations, and drive efficiency.

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THE PITCH
RATINGS BEST FOR
89 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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The Guest Services App enables hotels to provide contactless services to guests via their mobile phones, improving guest satisfaction and streamlining hotel operations, with over 90% of guests preferring properties with contactless services.
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Hotelogix Property Management Systems
THE PITCH
RATINGS
89 HT Score
The Guest Services App enables hotels to provide contactless services to guests via their mobile phones, improving guest satisfaction and streamlining hotel operations, with over 90% of guests preferring properties with contactless services.
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THE PITCH
RATINGS BEST FOR
88 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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4SUITES has launched a keyless hotel room access system that can be added to Google Wallet, which is expected to increase mobile key adoption rates by over 86% and reduce costs associated with lost NFC cards.
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4SUITES Hotel Keyless Entry Systems
THE PITCH
RATINGS
88 HT Score
4SUITES has launched a keyless hotel room access system that can be added to Google Wallet, which is expected to increase mobile key adoption rates by over 86% and reduce costs associated with lost NFC cards.
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THE PITCH
RATINGS BEST FOR
72 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Guestline is introducing a self-service check-in and check-out solution called GuestStay Kiosk to reduce queues and stress for guests, save reception time, capture more accurate data, alleviate staffing and rising costs, and enhance the guest experience and journey.
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Guestline (Rezlynx PMS) Property Management Systems
THE PITCH
RATINGS
72 HT Score
Guestline is introducing a self-service check-in and check-out solution called GuestStay Kiosk to reduce queues and stress for guests, save reception time, capture more accurate data, alleviate staffing and rising costs, and enhance the guest experience and journey.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
The eSwipe solution provides a fast and error-free check-in process for customers through passport and ID scanners, credit card readers, and can be used in various ways, resulting in significant reductions in check-in time and paper usage, and can be used with any property management system.
Product logo
eSwipe Passport Scanning & Digital Check-in Digital Signage & Lobby Technology
THE PITCH
RATINGS
0 HT Score
The eSwipe solution provides a fast and error-free check-in process for customers through passport and ID scanners, credit card readers, and can be used in various ways, resulting in significant reductions in check-in time and paper usage, and can be used with any property management system.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Booking Factory launched Viva to help hoteliers update guest room info using a content editor and QR code management tool. Wifi password, covid rules and other things can easily be changed and published. Hotels can control when and where drinks and other services can be booked so guests staying in their room or taking it easy by the pool can scan a QR code and order to their location.
Product logo
Booking Factory Hotel Management Software
THE PITCH
RATINGS
0 HT Score
Booking Factory launched Viva to help hoteliers update guest room info using a content editor and QR code management tool. Wifi password, covid rules and other things can easily be changed and published. Hotels can control when and where drinks and other services can be booked so guests staying in their room or taking it easy by the pool can scan a QR code and order to their location.
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THE PITCH
RATINGS BEST FOR
94 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Instant Feedback allows hotels to collect high-quality feedback during guests' stays, enabling them to react quickly to any issues and prevent negative online reviews, with Riu Hotels increasing their reliable feedback by 150% and making it easy for guests to give feedback from their own smartphones.
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STAY Guest App Hotel Guest Apps
THE PITCH
RATINGS
94 HT Score
Instant Feedback allows hotels to collect high-quality feedback during guests' stays, enabling them to react quickly to any issues and prevent negative online reviews, with Riu Hotels increasing their reliable feedback by 150% and making it easy for guests to give feedback from their own smartphones.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
DigitalGuest provides customized guest surveys and a Net Promoter Score (NPS) in a user-friendly dashboard to help clients identify strengths and areas for improvement in order to enhance the guest experience and loyalty, completing the guest journey on a positive note and offering a comprehensive hospitality tech solution.
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DigitalGuest Upselling Software
THE PITCH
RATINGS
0 HT Score
DigitalGuest provides customized guest surveys and a Net Promoter Score (NPS) in a user-friendly dashboard to help clients identify strengths and areas for improvement in order to enhance the guest experience and loyalty, completing the guest journey on a positive note and offering a comprehensive hospitality tech solution.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Bookolo launched a contactless check-in allowing guests to enter the hotel premises and room without visiting the reception desk. The Bookolo application serves as an all-in-one assistant for guests, providing online check-in, reservation management, communication with the hotel, and online check-out with payment. The application also functions as a key to open locks and provides an overview of all bookings made through Bookolo.
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Bookolo Booking Engine Booking Engine
THE PITCH
RATINGS
0 HT Score
Bookolo launched a contactless check-in allowing guests to enter the hotel premises and room without visiting the reception desk. The Bookolo application serves as an all-in-one assistant for guests, providing online check-in, reservation management, communication with the hotel, and online check-out with payment. The application also functions as a key to open locks and provides an overview of all bookings made through Bookolo.
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8. Merchandising

Spotlight on Merchandising & Ancillaries to Increase Profits

To increase revenue and enhance customer experience, hotels are adopting smart merchandising of hotel rooms and ancillaries. To achieve this goal, various tools and features are available. Total Revenue Management enables hotels to track revenues and operational costs across all outlets, providing insights into profitability and new revenue opportunities. Personalized offers can increase revenue and guest satisfaction, while customer-centric features such as high-quality content, interactive maps, and sales and marketing tools can enhance customer experience and generate more revenue. In addition, digital strategies, virtual reality, and technology can help hotels stand out from competitors. Dynamic pricing of function spaces has proven successful in increasing revenue per available square meter. Rate Buckets solution groups rate plans with high distribution costs or deeply discounted promotional rates together to focus on profitable channels, resulting in increased RevPar. On-demand training for hotel staff can improve service quality, upselling, and incremental ADR improvement. Tailored offers sent to guests based on their preferences can save time and money while supporting human receptionists. Additionally, hotels are utilizing live availability tools to sell experiences and gifts to local residents, increasing profits and engagement with the community. A new tool that allows guests more control over their stay experience by virtually unbundling room types promises to change the way consumers prioritize price over room features and experience.

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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
SynXis Retail Studio helps hotels increase revenue and guest satisfaction through personalized offers, with early adopters seeing up to a 14x increase in revenue and a $10k increase in the first month of use, emphasizing the importance of tapping into ancillary revenue and driving total revenue for hotels.
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SynXis Retailing (by Sabre) Upselling Software
THE PITCH
RATINGS
0 HT Score
SynXis Retail Studio helps hotels increase revenue and guest satisfaction through personalized offers, with early adopters seeing up to a 14x increase in revenue and a $10k increase in the first month of use, emphasizing the importance of tapping into ancillary revenue and driving total revenue for hotels.
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THE PITCH
RATINGS BEST FOR
100 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Hotels can enhance customer experience and generate more revenue by utilizing a customer-centric feature that includes high-quality content, an interactive map, and a sales and marketing tool, while also incorporating digital strategies, virtual reality, and technology to stand out from competitors.
Product logo
FirstView Virtual Tours & VR
THE PITCH
RATINGS
100 HT Score
Hotels can enhance customer experience and generate more revenue by utilizing a customer-centric feature that includes high-quality content, an interactive map, and a sales and marketing tool, while also incorporating digital strategies, virtual reality, and technology to stand out from competitors.
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THE PITCH
RATINGS BEST FOR
77 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Pace launched Total Revenue Management which enables hotel businesses to track revenues and operational costs across all outlets, providing insights into profitability and new revenue opportunities, which is becoming increasingly important for comprehensive strategic decision-making.
Product logo
FLYR for Hospitality Revenue Management Systems
THE PITCH
RATINGS
77 HT Score
Pace launched Total Revenue Management which enables hotel businesses to track revenues and operational costs across all outlets, providing insights into profitability and new revenue opportunities, which is becoming increasingly important for comprehensive strategic decision-making.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Demand-driven function spaces charges ensure function space monetary efficiency as well as they provide offers being independent from the number of attendees that might be using a certain function space. In high demand periods, either Customer’s requests fulfil the expected revenue potential or the ‘gap’ will automatically be charged in order to reach high demand expected revenue.
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MiceRate Meetings & Events Intelligence
THE PITCH
RATINGS
0 HT Score
Demand-driven function spaces charges ensure function space monetary efficiency as well as they provide offers being independent from the number of attendees that might be using a certain function space. In high demand periods, either Customer’s requests fulfil the expected revenue potential or the ‘gap’ will automatically be charged in order to reach high demand expected revenue.
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THE PITCH
RATINGS BEST FOR
78 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
RevControl's Rate Buckets solution groups rate plans with high distribution costs or deeply discounted promotional rates together to focus on profitable channels, resulting in an average increase in RevPar on high demand days of 25%.
Product logo
RevControl Revenue Management Systems
THE PITCH
RATINGS
78 HT Score
RevControl's Rate Buckets solution groups rate plans with high distribution costs or deeply discounted promotional rates together to focus on profitable channels, resulting in an average increase in RevPar on high demand days of 25%.
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THE PITCH
RATINGS BEST FOR
0 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
Hotels can now use a live availability tool to sell experiences and gifts to local residents, increasing profits and engagement with the community.
Product logo
Hotel Treats Online Gift Voucher Shops Upselling Software
THE PITCH
RATINGS
0 HT Score
Hotels can now use a live availability tool to sell experiences and gifts to local residents, increasing profits and engagement with the community.
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THE PITCH
RATINGS BEST FOR
74 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
ROOMDEX ABS is a new tool for hotels to offer guests more control over their stay experience by virtually unbundling room types and allowing guests to add more to their cart. Six hotels have already started using it, and it promises to change the way consumers prioritize price over room features and experience.
Product logo
ROOMDEX Upselling Software
THE PITCH
RATINGS
74 HT Score
ROOMDEX ABS is a new tool for hotels to offer guests more control over their stay experience by virtually unbundling room types and allowing guests to add more to their cart. Six hotels have already started using it, and it promises to change the way consumers prioritize price over room features and experience.
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THE PITCH
RATINGS BEST FOR
81 HT Score
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn More
FPG's LMS provides on-demand training videos and courses for hotel staff on any mobile device, aiming to address high turnover and difficulty in finding skilled workers, with a focus on service improvement, upselling, service recovery, and incremental ADR improvement, resulting in an average performance improvement of 200%.
Product logo
IN-Gauge (by Frontline Performance Group) Upselling Software
THE PITCH
RATINGS
81 HT Score
FPG's LMS provides on-demand training videos and courses for hotel staff on any mobile device, aiming to address high turnover and difficulty in finding skilled workers, with a focus on service improvement, upselling, service recovery, and incremental ADR improvement, resulting in an average performance improvement of 200%.
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Author image
Adam Hollander
Co-Founder Linkedin profile
Adam is the co-founder of Hotel Tech Report, the hotel industry’s app store where millions of professionals discover the best digital products to run and grow their businesses. He was previously on the hotel acquisitions and development team at MWT Hospitality. Prior to his work on the development team, he completed an extensive management rotation at Hotel Terra spending time in each department which fostered a deep understanding of day-to-day operations and hotel management. Adam received his MBA from the USC Marshall School of Business and bachelors degree from Williams College.