The State of Independent Lodging Report 2024

Created in Collaboration with

purpleBackground ebookHolder category-buyers-guide


The second annual edition of the State of Independent Lodging report offers a unique and data-rich perspective on the global independent lodging segment, shedding light on insights and trends from property types and segments often overlooked in industry reporting. Findings are grounded in data from 10,000+ independent properties, encompassing boutique hotels and guest houses, B&Bs, and hotel groups in over 100 countries. The results are divided into four regions: North America, Latin America (including Mexico), Europe, and Asia Pacific (including Australia and New Zealand).

What You'll learn

  • Introduction Occupancy: Back to the future
  • Average daily rate (ADR): An inflation hedge Revenue per available room
  • (RevPAR): Room for growth
  • Booking source: OTAs are stronger than ever Booking window: Travelers plan further ahead
  • Length of stay: An uptick in medium-term stays Arrival and departure patterns

Keep up with the latest hotel tech tips, trends and insights with HTR’s monthly newsletter, theRewind

You’ve been subscribed

Invalid email format


Download the Free Report

By clicking the button above, you acknowledge, consent, and agree to the following: a) Our Privacy Policy and consent to receive notices and other communications electronically. b) We take your privacy seriously. You are providing express written consent for Hotel Tech Report to share your information with Our Partners to contact you via email.

Your guide was sent!

Your guide was successfully sent to .


Want to talk to a Hotel Management Software expert?

As the official sponsor of this guide, the Cloudbeds team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Hotel Management Software and which is right for your hotel.