REPORT

Content Management: The Achilles Heel for Hotels in 2022

Created in Collaboration with

RateGain

More than 250,000+ hoteliers leverage HTR to optimize their tech stack every month logoMarriot

Overview

Digital, Mobile Adoption, Social media and Global Warming – have driven a drastic shift in the way guests look at discovering hotels during the planning stage. Hyper personalization, unique experiences, driven by social media as well as actively trying to reduce their carbon footprint is seeing travelers alter their preferences in a very short period of time.

What You'll learn

The Ever-Changing World of Attributes
How Frequently Do Demand Partners Change Attributes?
Changes in Customer Requirements
Changes in Content Score Criteria
Making it through the Filter
Content Quality Impact
Reputational Impact

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Content Management: The Achilles Heel for Hotels in 2022

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Want to talk to a Listings Management expert?

As the official sponsor of this guide, the RateGain team offers Hotel Tech Report users a free 30-minute consultation to help you learn about Listings Management and which is right for your hotel.