Sorry, this functionality is only available for verified hoteliers

The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.

Review of Curacity

9
Content Hub
Marketing Manager from 100 to 199 room Luxury Hotels in New York City (United States)
Verified
9 months ago
Products Reviewed
Influencer & Content Marketing Tools
What do you like most?
One of the aspects I truly appreciate in our current setup is the ability to clearly measure the return on investment (ROI) for every commission we pay. This level of transparency transforms what could easily be just another expense into a strategic decision-making tool. By tracking ROI on each commission, we can directly see how much revenue is generated from the amount we spend. This isn’t just about looking at the big picture annually—it’s about breaking it down into manageable, monthly performance snapshots. Every month, we can evaluate which channels, partners, or salespeople are driving the most profitable outcomes, and which ones may need adjustments. This granular insight allows us to make smarter budget allocations. Instead of blindly increasing or decreasing commissions based on assumptions, we base our decisions on actual data. We can identify trends early—such as a steady increase in performance from a certain partnership—or spot inefficiencies, like commissions that cost more than the profit they bring in. Monthly tracking also helps us pivot quickly. If something isn’t delivering the expected ROI, we can take corrective action right away instead of waiting until the end of the quarter or year. Conversely, if a certain commission structure or partner is over-performing, we can invest more in that area to maximize gains. The consistent monitoring of ROI also strengthens accountability within the team. Everyone understands that commissions are tied to measurable results, which fosters a performance-driven culture. Over time, this discipline leads to better resource management, improved profit margins, and more predictable growth. In short, knowing our ROI on each commission—month after month—doesn’t just keep us informed; it empowers us to refine strategies, reward top performance, and ensure that every dollar spent is contributing meaningfully to the company’s success.
What do you dislike or think could be improved?
I believe we should move toward a guaranteed-placement model for articles. Under this approach, we select the topic, pay the agreed amount, and secure confirmed publication in targeted outlets. This would remove the dependency on PR pitching and the uncertainty of earned coverage, ensuring predictable exposure and faster turnaround times. I understand we can do that on newsletter
4.5
Excellent
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5

Get personalized product recommendations

Product recommendations advisor

Ghostel icon

Let´s lookup your hotel information