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Review of SHR Group

9
A Reliable Partner: SHR/Allora
VP of Revenue Analysis & Strategy Bed & Breakfast & Inns in Hanover (United States)
Verified
2 years ago
Products Reviewed
Booking Engine
Hotel Reservations Software
What do you like most?
The standout feature of SHR is undoubtedly its reliability, especially in terms of distribution capabilities. It efficiently communicates rates and inventory to third party platforms via their direct connect integrations, ensuring up to date information across various channels. This robust distribution system is a cornerstone for any hospitality operation that values consistency and accuracy as a core tenant of it's revenue management strategy. A pivotal aspect of our experience with SHR is the exceptional way they partner with us in tackling both significant projects and day to day inquiries. Their customer success team truly stands out in the industry. They are not just responsive but also proactive, offering solutions and guidance tailored to our unique needs. This level of personalized support has been instrumental in ensuring smooth project execution and effective problem resolution. The team’s expertise and dedication to customer service significantly contribute to the ease of managing our hotel's operations. Their collaborative approach makes them feel like an extension of our own team, rather than just a service provider. This strong partnership is a testament to SHR's commitment to not just meet but exceed customer expectations. We are very excited for SHR's roadmap incorporating AI features into the booking engine. The prospect of having a front end that can customize itself based on known visitor attributes represents a groundbreaking advancement in our booking system. This innovative approach promises to revolutionize the user experience by dynamically adapting to individual preferences and behaviors. It means that each visitor will encounter a uniquely tailored interface, potentially boosting engagement and conversion rates. The implementation of AI technology not only aligns with the latest trends in hospitality technology but also demonstrates SHR's commitment to staying ahead of the curve. We are eager to see how this cutting edge feature enhances the booking experience for our guests, making it more intuitive, personalized, and efficient.
What do you dislike or think could be improved?
Altough full of relevant features; the back end user experience leaves room for enhancement. The navigation and filtering options could be more intuitive and user friendly. Currently, navigating through different sections can be cumbersome, and finding specific information or performing certain tasks is not as straightforward as it could be. Improving these aspects would significantly enhance the efficiency and user satisfaction.
4.5
Excellent
Ease of Use
3.0/5
Customer Support
5.0/5
ROI
5.0/5
Implementation
5.0/5
Matt B. from SHR Group replied
Hi Alfonso! Thank you so much for the kind words. We are so grateful for your time to leave this feedback for us. It is greatly appreciated. I would be happy to chat with you about how we can further streamline the experience/ease of use of working with our products.

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