Why it matters:
By using this case study, a hotel can provide the most efficient personalized service without having to personally contact all their guests, while also generating an additional income source.
Despite their vigorous service to know their guests well, the staff of the Crowne Plaza cannot be omniscient, and their ability to meet special requests ahead of time is lessened by the slow recovery from the COVID-19 lockdowns, as more guests are staying in their rooms and doing less in-person interactions with hotel staff.
So how does a hotel that thrives on personalized service show guests that they know what they want and what they need? EasyWay platform is the answer.