Why it matters:
Learn from the leaders, Rahul Sati, Cluster Director of Revenue, and Walid Mussa, Head of Sales and Marketing at SUHA Hospitality, how they navigated the pandemic and how the company is leveraging innovative technology like Atomize to refine its strategies and drive sales.
Dubai has always been a highly dynamic market that requires revenue managers to frequently update their rates to stay competitive. This got magnified when the pandemic upset well-established booking patterns and caused frequent unexpected demand shifts. Consequently, it became extremely challenging to keep up with manually checking demand and updating rates for all SUHA’s hotels, this is the background to SUHA Hospitality´s decicion to implement Atomize RMS.