How Implementing Price Optimization Outperformed EMA House KPIs

REVENUE MANAGEMENT

Jonathan Anthamatten, General Manager at EMA House Zurich shares which tech solutions he recently invested in and how using a cutting-edge RMS like Atomize have driven his property’s KPIs through the roof. Set in downtown Zurich, EMA House operates a hybrid business model. Its EMA House Hotel Suites boasts 23 elegant and modern suites only a short walk from the city center. Apart from that, the brand offers 70 serviced apartments in five convenient locations throughout the city. While the conveniently located suites are most popular with leisure travelers, the well-equipped and stylish apartments attract international business guests on extended stays in the Swiss business hub.

Why it matters: Updating the EMA House Zurich’s tech stack proved to be a wise and profitable decision. It helped the property modernize its workflows, capture more demand and thrive even under difficult conditions. Price optimization from Atomize was one of many important implementations that were made.

With the hospitality industry undergoing seismic shifts during the pandemic, EMA House early understood they needed to adapt to survive. The first step was to find ways to streamline workflows and reduce their overhead, this is when Jonathan came in contact with Atomize.

Top 3 Core Objectives: As a result of the pandemic, EMA House needed to remove manual tasks that could be automated and was looking for new ways to better forecast business and optimize pricing and distribution.

Streamline and automate workflows: EMA House's objective was to make workflows more efficient by improving the systems they were using. A PMS and RMS that had a seamless integration and didn't leave a lot of manual work to the team.
Improve business forecast: Changing from using historical data and competitor insights to predict future business and set prices to instead looking into the future and utilizing forward-looking data to set prices and forecast.
Improve our KPIs: EMA House needed a solution that would optimize prices to help capture more bookings with optimal rates and outperform RevPAR and ADR as a result.

Innovators Mentioned

EMA House Hotel & Serviced Apartments

Atomize

Jonathan Anthamatten

General Manager

EMA House Hotel & Serviced Apartments

"When we started using Atomize, I expected our performance to get better but I was still blown away by the RevPAR increase we saw. What’s best is that we can achieve these amazing results in minimal amounts of time. And if I want to take more time, dive deeper into the data, and refine our overall strategy, that’s possible as well."

Jonathan Anthamatten

General Manager

👍 General Manager Jonathan Anthamatten said that Atomize exceeded the expectations of EMA House and delivered a higher ROI in both RevPAR, ADR and occupancy.:

"When we started using Atomize, I expected our performance to get better but I was still blown away by the RevPAR increase we saw. What’s best is that we can achieve these amazing results in minimal amounts of time. And if I want to take more time, dive deeper into the data, and refine our overall strategy, that’s possible as well."

⚖️ The selection process: During their research process, Jonathan Anthamatten evaluated Atomize's product differentiators, customer support, and holistic value as a strategic partner and ultimately decided that Atomize was the best fit solution:

General Manager Jonathan Anthamatten said, about their decision: "Once you realize the benefits technology has for many areas of your work and your business, you change your thinking. Yes, change is always hard in the beginning because you need to build trust in new solutions before deploying them. Especially when it came to price optimization, I hesitated to an outside partner with such a crucial element of our work. Looking back, I’m happy we decided use Atomize as our revenue management system. Without it, we would have missed many opportunities to maximize our rates and generate much-needed revenue."

📈 The results: As a result of leveraging price automation through Atomize, EMA House managed to outperform both RevPAR, ADR, and occupancy during 2021 compared to pre-pandemic numbers. At the same time,

Atomize has saved many hours of manual work every week and ensures the team at EMA House can complete all important tasks without stress. Atomize alone saves the GM up to twenty minutes a day.
EMA House increased its RevPAR by 78 % Q4 2021 vs Q4 2020, ADR increased by 8% compared to pre-pandemic numbers and EMA House closed their Q4 at 80% occupancy while Zurich’s city-wide average was 50 %