Martin has been taking advantage of the booming trend of new modern technology accessible and affordable also for smaller hotel operations. Atomize RMS has played an important role in this strategy to create an efficient and lean operation.

Efficient operation: To automate as many tasks as possible at the Made in Louise are so that the staff spends less time on tedious admin work. This means the hotel can run on a smaller team and reduce operating costs during both high- and low-demand times. This means fewer staff now handle a wider variety of tasks including sales, marketing, and revenue management responsibilities.

Seizing more revenue opportunities: Martin remembers that before using Atomize, he usually relied on his knowledge of the market and insights from his business intelligence tool when setting rates. While this worked well in general, he knew he could do even better with the use of an automated RMS. On some occasions, his property would fill up on lower rates for arrival dates outside of the usual booking window. Consequently, he missed some potential last-minute opportunities to yield and maximize his revenue. Since implementing the Atomize RMS a little over a year ago, this problem is a thing of the past.