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REVENUE MANAGEMENT
English Lakes Harnesses Domestic Demand
Length of stay also changed, as travelers swapped out their week-long holiday in Spain for a stay closer to home. Length of stay across the English Lakes portfolio was 1.9 nights prior to COVID, in summer 2020 it reached five nights. Duetto helped the portfolio price on length of stay to best attract guests.
Optimizing Rates: Using GameChanger’s AutoPilot gave English Lakes phenomenal results on optimized rates, with prices reaching record levels on some nights.
Tracking Market Demand: Monitoring changes in booking curves and pre-empting sudden spikes due to travel restrictions in other markets helped the team optimize opportunities when they arrived.
Strategizing Ahead: By working with Duetto, English Lakes is now looking to increase the direct bookings share of the total mix, which is something they have always done well with.