Commission-free reservation platform that optimizes table management, reduces no-shows, and turns bookings into loyal guests.
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Tock
5.0 (10 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
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Tock
Unranked in Restaurant Reservation Software
Reservation and table management built to help restaurants around the world highlight what makes them unique, and provide superior hospitality along the way.
100% recommended by 8 hotels
More than 50% of Tock’s reviews come from United States.
What is Tock?
Founded in 2014 | Headquarters in Chicago (United States) | 27 employees
Tock is a comprehensive reservation, guest, and table management system designed to revolutionize the restaurant industry. This software streamlines operations by offering robust features that enhance the efficiency and profitability of restaurants of all sizes. It addresses key challenges such as reservation handling, guest experience, and no-show rates through an innovative ticketing system. By integrating these functions, Tock helps businesses reduce staffing costs and minimize revenue loss from cancellations. It provides a seamless solution that fits effortlessly into current business operations, allowing restaurateurs to focus on delivering exceptional dining experiences.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Tock products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Tock Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Tock Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Tock
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Tock's Provided Description:
"Tock is a comprehensive toolbox built to fundamentally change the way restaurants think about and run their business. This includes a robust reservation, guest, and table management system for restaurants of all sizes across the globe. Tock was founded in 2014 but the idea originated years before out of a simple frustration. Nick Kokonas and Chef Grant Achatz opened Alinea to international fanfare in 2005 – now a perennial Michelin three star and widely considered one of the best restaurants in the world. For years they were spending $140,000 a year on staff dedicated to managing reservations and losing an average of $260,000 a year on cancellations. Convinced there had to be a better way, Nick started work on a crude ticketing system. The homemade platform was a success. Soon after Nick founded Tock with Brian Fitzpatrick, founder of Google’s Chicago engineering office, to turn this simple idea into a robust product complete with all the tools a restaurant needs to succeed."
FAQs
Capabilities
Tock doesn’t have any benefits or use cases available
Features
Tock Reviews Summary
Ease of Use
5.0/5
Customer Support
5.0/5
ROI
4.8/5
Implementation
4.8/5
Recommended by
Achievements
This vendor's trending score is rising, Tock is the #4 most trending product in the Restaurant Reservation Software category (out of 12) and the #1119 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreTock’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Tock Pricing
Pricing Available By Request
Tock has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Compare Tock to Top Alternatives
All-in-one reservation and guest management platform that turns diner demand into optimized seating, seamless service, and higher revenue.
Commission-free restaurant reservation platform that optimizes bookings, maximizes table utilization, and drives more direct revenue.
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Hotelier Rating
Looking for specific info?
10
Tock understands the nuances of independent restaurant events and experience management.
Senior Director, Restaurant Marketing & Strategy from 100 to 199 room Boutique in San Francisco (United States)
Verified
8 years ago
We are working with Tock to explore ways of bringing our hotel and restaurant properties to life through events and experiences & this platform understands our unique needs.
United States
United States
Senior Director, Restaurant Marketing & Strategy
Large Hotel
10
So Happy To Work with Tock!
Food and Beverage Manager from 100 to 199 room Bed & Breakfast & Inn in Miami Beach (United States)
Verified
8 years ago
From the moment Tock was introduced to our operation, we knew that we would love it! Tock keeps us organized with all of the F&B events that we have each month, it allows us to have a very clear view of our revenue and it also allows our gusts to book in just a few minutes. I am also impressed with their support team- they don't leave a que...
United States
United States
Food and Beverage Manager
Large Hotel
10
Tock is supportive and intuitive and provides a thoughtful approach to many industry challenges
Operations Manager from Bed & Breakfast & Inn in Baltimore (United States)
Verified
8 years ago
This software provides a thoughtful approach to many industry challenges and the support team has simplified the set up process in our new restaurant. Opening in Washington, DC, is about networking and maintaining relationships with the right people, Tock has given us the ability to build our guest database and create a solid foundation fo...
United States
United States
Operations Manager
10
Review of Tock Tix by The Black Swan at Oldstead (UK)
Reservations Manager from 10 to 24 room Bed & Breakfast & Inn in Fearby (United Kingdom)
Verified
8 years ago
The service standards are fully backed up with the performance of the software. Claims by Tock that their state of the art booking system would operate without a glitch have been fully supported by the evidence of our time using the system. The customer support is thorough and intuitive and should the answer not be simple to find, then thei...
United Kingdom
United Kingdom
Reservations Manager
Small Hotel
10
A+ Customer Service & Ease of Use! Don't hesitate to reach out to Tock with any initial questions! The Tock team is eager and quick to help even if you're not a paying customer, they're just wonderful like that!
Marketing Manager from 200 to 499 room Boutique in Los Angeles (United States)
Verified
8 years ago
Fast, responsive, anticipatory service of customer needs; easy to navigate set up process; understand their customer's needs and deliver a platform that fits those specific needs to a T.
United States
United States
Marketing Manager
Large Hotel
10
The most dynamic reservation system out there
Restaurant General Manager from 100 to 199 room Boutique in San Francisco (United States)
Verified
8 years ago
Tock is dynamic and eminently customizable. It's a service that is in service of people that serve. It is a wonderful tool that can accommodate any whims or new ideas you may have for your business.
United States
United States
Restaurant General Manager
Large Hotel
10
Game changing: Tock increases revenue, improves the guest experience and provides outstanding support
Operations Manager from 25-49 room Boutique in New York City (United States)
Verified
8 years ago
Using Tock has allowed us to successfully throw events both big and small in addition to the standard dining reservations. The support team from Tock is outstanding! They are very quick to respond and their understanding of our unique needs is invaluable.
Frequency of use: Weekly
Other tools previously used: SEVENROOMS, Eventbrite...
United States
United States
Operations Manager
Small Hotel
10
St Regis Atlanta Tock Review: Using Tock for events is a no-brainer. The price is competitive and their tools are tailor built for restaurants like us. I highly recommend for any special event to ensure the best customer satisfaction.
Food and Beverage Manager from 100 to 199 room Luxury Hotel in Atlanta (United States)
Verified
8 years ago
1. TOCK has tremendously improved our marketing capability by providing a website that people feel confident and comfortable with. Our guests have enjoyed creating profiles to save their personal information for easier bookings year after year.
2. Our hotel has seen a tremendous increase in revenue due to TOCKs payment policy. Our guest...
United States
United States
Food and Beverage Manager
Large Hotel
10
Innovative reservation management system that is more cost effective than Open Table and works better with us as partners...Tock Rocks!
Regional Director of Restaurant Operations from 100 to 199 room Boutique in San Francisco (United States)
Verified
8 years ago
Tock is an innovative reservation management system, that allows us to sell unique experiences to our guests, which is the essence of our goal every day. They are more cost effective than Open Table and work better with us as partners.
Previous Products Used: Seven Rooms, Open Table, Resi, Chef's Table
Usage: Daily
United States
United States
Regional Director of Restaurant Operations
Large Hotel
10
I have worked in the hospitality industry for 20 years and Tock is hands down the best reservation software I've ever used.
General Manager from 100 to 199 room Bed & Breakfast & Inn in San Luis Obispo (United States)
Verified
8 years ago
We started using Tock almost 2 years ago now. We were one of the first to start using Tock after it went public. Since then we have seen Tock upgrade and improve from what was already amazing software to use. As with learning of any new software it took time for me to learn all the ins and outs but no matter what, any time of day, there wa...
United States
United States
General Manager
Large Hotel
- 1
It looks like Tock is not recommended by any hotels
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Support
Unverified
Tock has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
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Help Center
Product Updates
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
This vendor is missing critical support info
This vendor does not appear to have basic support essentials. Vendors who provide top tier support maintain a knowledge base help center and product updates changelog for customers.
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Ease of Use
0.0/5
Customer Support
0.0/5
ROI
0.0/5
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