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Jordan Hollander
CEO @ Hotel Figueroa - The Unbound Collection by Hyatt
Jordan is the co-founder of Hotel Tech Report, the hotel industry's app store where millions of professionals discover tech tools to transform their businesses. He was previously on the Global Partnerships team at Starwood Hotels & Resorts. Prior to his work with SPG, Jordan was Director of Business Development at MWT Hospitality and an equity analyst at Wells Capital Management. Jordan received his MBA from Northwestern’s Kellogg School of Management where he was a Zell Global Entrepreneurship Scholar and a Pritzker Group Venture Fellow.
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Choosing the right Hotel Restaurant POS Systems for your hotel depends on several variables some of which come down to personal preference but most of which come down to the characteristics of your property. Is your hotel a small property with limited budget? Or is your property a luxury resort with lots of outlets and high ADR? Below are HTR’s defined key personas based on common property characteristics that typically indicate similar product choices.
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Manages orders and payments: Your staff can easily take orders and accept payments with the restaurant management software’s point-of-sale system. After you build your menu, cashiers can quickly select menu items and collect payment on an accurate bill. Restaurant management systems often provide modern payment terminals that can accept contactless payments.
Organizes back-of-house activities: Once the server or cashier inputs an order, the kitchen team receives printed or digital tickets so they know what and when to fire. Kitchen staff can also use inventory management tools to assist with accurate and timely procurement.
Builds customer loyalty: Restaurant management systems include support for customer profiles, loyalty points and perks, email and SMS campaigns, promotional offers, and even issuing and redeeming gift cards.
Handles back-office tasks: Employee management tools support scheduling, tipping out, and payroll so you can manage all aspects of your restaurant in one interface.
Boosts revenue. Restaurant management software can unlock new revenue streams by enabling online orders and connecting to third-party delivery partners. In addition, you can increase revenue from your existing customer base by providing compelling loyalty perks and promotions that encourage them to come back.
Enhances customer satisfaction. Your restaurant management system helps your entire operation run more efficiently, so customers can benefit from shorter wait times and more accurate menus. Plus, your staff can deliver more attentive service with access to customer profiles and history, and the system helps to prevent human error (like forgetting a dish in a customer’s order).
Makes front- and back-of-house operations more efficient. Gone are the days of taking manual inventory and calling out orders to the kitchen staff. The restaurant management system centralizes orders, payments, and inventory levels, giving you one source of truth for all of your restaurant’s data - in real-time.
Point of sale: Servers, bartenders, and cashiers can take orders and collect payments in the point-of-sale interface.
Online ordering: Create digital menus and accept online orders for dine-in, takeout, or delivery.
Inventory management: Maintain an accurate inventory count thanks to an inventory management module that communicates with your point-of-sale. When a dish is sold, the system reduces the available inventory accordingly and marks an item as “sold out” when no inventory remains.
Kitchen display system: Provide kitchen staff with a user-friendly ticketing system that clearly shows outstanding tickets and even routes orders to screens at the right prep stations (so that grill cooks don’t need to see all the salad orders).
Table management: Accept and modify table reservations, block tables for special events, and allow customers to book their own reservations online.
CRM and loyalty: Keep customers coming back again and again by automating email campaigns, offering loyalty points or perks, and remembering customers’ dietary restrictions and preferences.
Employee management: Manage scheduling, tips, and payroll within the same interface.
Reporting: Gain insight into topline and item-level performance with customizable reports that make your restaurant’s data accessible.
Integrations: Connect your restaurant management system to your website or payment processor or to complementary software like your hotel’s property management system or your customer relationship management system.
Restaurant management system pricing is dependent on the level of sophistication and functionality you need. Pricing usually consists of a flat monthly fee. Small, no-frills restaurants can get a basic restaurant management system with just one payment terminal for free, but the functionality is quite limited with this setup. Smaller restaurants that want to grow, especially through online ordering, will pay $100-$200 per month for a more sophisticated system. Larger restaurants or businesses that want a full suite of features can build custom software packages that cost upwards of $200 per month. Payment processing fees are additional, usually between 2% and 3% of sales.
A hotel restaurant management system is relatively easy to implement, and you should be able to get up and running in just a couple of days. The software vendor that you choose can provide access to a support representative to assist through the onboarding process. You’ll configure your menu in the system as well as set up discounts, modifications, and the order flow from server to kitchen prep station to expo. The support representative will also help with training so that you become an expert on the nuances of the system. Once you’re ready to go live, it’s prudent to also conduct in-depth training for your staff so that they are well prepared to use it without compromising service.
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