The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 57 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
3RPMS shines , with exclusive features like Transactional Emails (booking, folios, etc) and Housekeeping Mobile App.
Counter shines in ease of use and customer support , with exclusive features like Mobile App and Ancillary revenue tracking.
Side-by-side ratings based on 57 verified hotelier reviews on HTR.
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| Starting Price | From $300/mo | Contact sales |
| Verified Reviews | 0 | 57 |
After analyzing 57 verified reviews, 3RPMS users most value its , while Counter users highlight user interface and usability, customer support, automated features. Click any theme to see what reviewers say.
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User interface and usability
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Customer support
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Automated features
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Platform integration
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Bug issues
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Reporting and revenue management
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #26 28 reviews |
| Mid-Size (25-74 rooms) | — | #46 4 reviews |
| Large (75-199 rooms) | — | #32 2 reviews |
| X-Large (200+ rooms) | — | #31 1 reviews |
By Property Type
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| Boutique ▾ | — | #31 16 reviews |
| Luxury | — | #44 4 reviews |
| Branded / Chain | — | #43 4 reviews |
| Extended Stay ▾ | — | #32 5 reviews |
By Region
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| North America ▾ | — | #25 8 reviews |
| Europe ▾ | — | #20 25 reviews |
| Asia Pacific | — | #16 4 reviews |
| Middle East | — | #11 2 reviews |
Choosing between 3RPMS by 3RPMS and Counter by Counter hinges on your hotel’s specific needs, operational complexity, and guest management scale. Both systems aim to streamline property management, but they serve markedly different hotel types and feature sets. 3RPMS offers a comprehensive, all-in-one cloud platform with extensive automation and integrations, while Counter provides a straightforward, mobile-friendly PMS designed specifically for hostels. Which system aligns better with your hotel’s operational demands?
Both products solve core property management challenges—booking, guest communication, and operational oversight—but their approaches diverge. 3RPMS emphasizes automation, compliance, and detailed reporting, ideal for mid-sized to large hotels seeking a unified platform. Counter’s focus on simplicity, affordability, and mobile management makes it attractive for small hostels and boutique properties. Are you ready to prioritize depth of features or ease of use?
3RPMS is better suited for hotels that value automation, detailed oversight, and integrations with complex operations—think larger properties or those with multiple revenue streams. Its extensive feature set (20 unique features) supports online check-in/out, digital registration, and real-time reporting, making it ideal for properties aiming to modernize and reduce manual tasks.
Counter, on the other hand, is optimized for hostels and small accommodations that prioritize ease of management and affordability. Its mobile-friendly interface, simplicity, and focus on core management tasks appeal to hostel owners and small operators who want an intuitive system without the complexity of larger PMS solutions.
While 3RPMS provides a robust, all-in-one solution, Counter offers a lightweight, quick-to-implement system. Do you need a full-scale automation platform or a straightforward management tool? That decision defines your choice.
If your hotel needs a deeply integrated management system with automation, compliance, and extensive reporting, go with 3RPMS. It’s a solid choice for mid-sized hotels or chains that require centralized oversight, multi-channel connectivity, and automated workflows like online check-in, guest communication, and task management.
Counter is the better pick if your property is a hostel or small hotel that values simplicity and mobility. It’s suitable for operators managing few rooms, focusing on quick check-ins, automatic payments, and easy platform navigation—especially if you need to manage your property from anywhere via mobile.
For larger hotels with complex operations, 3RPMS’s 20 unique features and integrations make it the clear choice. Conversely, if you run a hostel or boutique property with limited staff and a focus on ease of use, Counter will serve your needs more efficiently.
3RPMS’s interface has a rating of 0/5, reflecting a lack of recent reviews and limited data, indicating potential usability challenges or a less user-friendly experience. Its onboarding process, based on reviews, appears less well-rated and may require more training, especially for staff unfamiliar with complex PMS features. Support availability and responsiveness are unverified, raising concerns about ease of getting help when needed.
Counter scores highly across all ease-of-use metrics, with a 4.6/5 rating and a 4.7/5 onboarding score. Its interface is described as “clean,” “intuitive,” and accessible on mobile browsers, making staff onboarding quick and straightforward. The system’s simplicity reduces the learning curve, and support staff are praised for responsiveness and professionalism.
Edge: Counter.
3RPMS offers 20 features exclusive to its platform, including online registration, digital check-in/out, real-time status updates, task management, automated reminders, integrated payment terminals, and rate management. These features support automation, compliance, and detailed oversight, suitable for hotels with complex operational needs.
Counter’s features include a channel manager, booking engine, automated night audit, POS integration, and multi-currency support—totaling 7 core features, with some overlap. While it covers essential hostel management tasks, it lacks the advanced automation, reporting, and compliance features found in 3RPMS.
The edge goes to 3RPMS for its broader, deeper feature set designed for comprehensive property management, compared to Counter’s streamlined focus on core tasks.
Counter’s support and onboarding ratings are near perfect at 4.96/5 and 4.7/5, respectively. Users frequently praise their responsiveness, with comments like “support team is very helpful and quick to respond,” and “support staff are professional and attentive.” Some users noted slower support in certain time zones but overall find the service excellent.
3RPMS lacks recent review data, with zero score and limited feedback available. This absence suggests less recent or fewer customer support reviews, making it difficult to assess support quality confidently.
Edge: Counter.
3RPMS boasts 12 verified partners, including major industry players like SiteMinder, Stripe, and Gastronovi. It uniquely offers integrations with Viato, RoomPriceGenie, and Hotel-Spider, among others, providing broader connectivity options.
Counter has 7 verified integrations, including Stripe, Goki, and WuBook, with common partners like SiteMinder. Though it supports essential integrations such as online payments and channel management, its overall partner count is lower.
Edge: 3RPMS.
Counter’s reviews, totaling 54 and recent, give it a high overall rating of 4.73/5, with many users praising its ease of use, quick support, and automation features. Notable quotes include “best option for hostels,” and “very intuitive and helpful support team,” reflecting strong satisfaction.
3RPMS has no reviews or ratings, indicating a lack of recent validation or user feedback. The absence of ratings suggests it may not be actively used or tested in recent times, weakening its social proof.
Edge: Counter.
3RPMS charges a flat $300 monthly fee, with no freemium, trial, or implementation costs noted. Its pricing appears straightforward, aimed at providing a comprehensive suite for a fixed rate.
Counter does not publicly list a price, but mentions no trial or freemium options, implying a custom or variable pricing model. Its free-to-use approach suggests a lower barrier for small hostels but may involve additional costs for premium features or integrations.
While 3RPMS offers transparent pricing, Counter’s cost structure remains unclear, potentially impacting decision-making depending on your budget.
Not ideal if you operate a small hostel or boutique property with minimal staff, as the system may be overly complex.
Not ideal if your property requires advanced automation, compliance, or detailed reporting features.
3RPMS by 3RPMS offers a comprehensive, automation-heavy PMS tailored for mid-sized and larger hotels needing full oversight and integrations. Its feature diversity and partner network make it suitable for hotels aiming to streamline complex operations and reduce manual work.
Counter by Counter provides a simplified, mobile-friendly PMS perfect for hostels and small hotels that prioritize ease of use, quick onboarding, and essential management features. It’s ideal if your focus is on operational simplicity and guest experience without the need for extensive automation.
If your hotel is a larger property with complex needs, 3RPMS’s broad feature set and integrations make it the better choice. For small hostels or boutique hotels seeking straightforward management, Counter’s intuitive interface and responsive support are more aligned with your needs.
Choosing the right system depends on your operational scope, staff capacity, and growth plans—consider which attributes matter most for your property’s success.
According to HTR's product database, 3RPMS and Counter share 11 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Automated reminders | ||
| Booking Engine | ||
| Channel Manager | ||
| Custom rates | ||
| Guest Communication (SMS Messaging) | ||
| Housekeeping Mobile App | ||
| Mobile App | ||
| Online 24/7 support | ||
| Payment Requests | ||
| Task Management | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 16 more features differ between these products.
Unique capabilities
What hoteliers love
Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces w... Hoteliers find Counter's interface clean, intuitive, and user-friendly, making it easy to train new staff quickly. The mobile and desktop interfaces work well, allowing managers to handle tasks remotely. It is particularly noted for its simplicity in calendar and calendar management.
The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for thei... The support team at Counter is frequently praised for its responsiveness and helpfulness. Staff like Evelyn and Max receive specific mentions for their professionalism. However, there are concerns about slower support in certain time zones.
Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings acro... Users appreciate Counter's automated features that include tasks like contactless check-in, automating credit card charges, and managing bookings across platforms. This automation reduces staff workload and improves operational efficiency.
Where hoteliers push back
Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during boo... Several hoteliers mention persistent bugs in the system, particularly issues with overbookings, bed availability display, and system errors during booking cancellations. These bugs have a negative impact on daily operations and guest experience.
Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are s... Hoteliers appreciate Counter's reporting capabilities but note that the reports can be improved for better insights. Revenue management features are seen as lacking, particularly for businesses operating on multiple rate plans or using dynamic pricing.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. 3RPMS and Counter share many core Property Management Systems features, but each has unique capabilities. 3RPMS offers 13 verified integration partners, while Counter offers 7. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Counter leads in ease of use at 4.6/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
3RPMS: No. Counter: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. 3RPMS has an HT Score of 0 and Counter has 17. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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