AA Traveller vs. Roiback | Booking Engine:
Which Is Right for You?

The Decision

Choosing the right booking engine is critical for your hotel's direct sales growth and guest experience. While AA Traveller offers no recent reviews or features, Roiback has established itself as a leader with over 43 recent reviews, a 4.72/5 support rating, and a robust feature set. Both products aim to boost bookings and streamline operations, but their capabilities and market presence differ significantly. Your decision hinges on whether you prioritize proven features and user feedback or an untested platform.

Is AA Traveller or Roiback Better for Hotels?

AA Traveller appears to be an under-the-radar option with no available reviews, ratings, or recent activity, making it difficult to assess its current performance. Conversely, Roiback has over 43 reviews, most within the last six months, and boasts a 90% likelihood to recommend, indicating active user engagement and satisfaction. Roiback’s recent reviews highlight its role in significantly increasing direct bookings, alongside high support ratings, positioning it as the more reliable option.

While AA Traveller’s offerings remain largely unknown, Roiback’s extensive features, including multiple integrations and a global presence across 15 countries, demonstrate its market traction. Without recent data or customer feedback, AA Traveller cannot be confidently recommended, especially when hotel operators report tangible benefits with Roiback. Which platform aligns better with your hotel's growth ambitions?

Roiback vs AA Traveller: Which Should Your Hotel Choose?

If your hotel needs a feature-rich, proven booking engine with extensive integration options, go with Roiback. Its 36 unique features—including multi-lingual support, booking abandonment recapture, and social media integrations—are designed for hotels looking to maximize direct bookings efficiently. For hotels that prioritize a platform with a strong support system and proven track record, Roiback’s high review count and recent positive feedback make it the clear choice.

If your hotel’s focus is on a simple, perhaps less expensive solution with minimal features, AA Traveller might seem appealing. However, given its lack of recent reviews, customer feedback, and measurable performance, it’s unlikely to meet your hotel’s growth or operational needs. Are you comfortable investing in a platform with no recent customer validation?

Is AA Traveller or Roiback Easier to Use?

Roiback scores an impressive 4.49/5 for ease of use, with recent reviews praising its intuitive interface, straightforward setup, and user-friendly management tools. Users highlight how the platform facilitates quick onboarding and staff adoption, making it suitable for hotels seeking minimal training. In contrast, AA Traveller offers no current ratings or reviews, leaving its usability unverified and uncertain.

Edge: Roiback.

Which Has Better Features: AA Traveller or Roiback?

Roiback boasts 36 features, including mobile responsiveness, urgency messaging, multi-lingual support, flexible date handling, booking abandonment tools, and multiple payment gateways like Google Pay, Apple Pay, and Stripe. AA Traveller, however, offers no documented features or capabilities, leaving its functional scope unknown. The feature depth and variety in Roiback give your hotel more tools to optimize bookings, marketing, and guest experience.

Edge: Roiback.

Which Has Better Customer Support: AA Traveller or Roiback?

Roiback’s customer support is rated 4.72/5, with reviews praising quick, responsive, and knowledgeable assistance. Hotel operators also commend their personalized consulting and ongoing advice, which have been instrumental in achieving direct sales targets. AA Traveller, lacking recent reviews and support ratings, cannot be reliably compared, but its absence of feedback suggests limited support infrastructure or engagement.

Edge: Roiback.

Which Has More Integrations: AA Traveller or Roiback?

Roiback can connect with 27 verified partners, including major channel managers, PMS, and hotel tech providers. Notable integrations include RoomRaccoon, GuestCentric, Sojern, and Triptease, ensuring seamless multi-channel management. AA Traveller’s integration count is zero, indicating it might operate as a standalone or limited platform. For hotels seeking smooth operational workflows, Roiback’s extensive partner network is a significant advantage.

Edge: Roiback.

Which Do Hoteliers Rate Higher: AA Traveller or Roiback?

Roiback’s recent reviews reveal a 4.72/5 customer support score and a 90% likelihood to recommend, demonstrating high satisfaction across various hotel segments, including luxury, boutique, and city center hotels. AA Traveller has no reviews or recent feedback—its customer ratings are nonexistent. Given the active and positive user feedback for Roiback, it clearly garners higher ratings from hoteliers.

Edge: Roiback.

How Much Do AA Traveller and Roiback Cost?

AA Traveller provides no pricing information, which suggests it may be a free or proprietary platform with undisclosed costs. Roiback’s pricing starts at $500 monthly, with no free tier or trial available. The transparency in Roiback’s pricing allows better budget planning, but be aware that costs can increase with additional features or integrations.

What Type of Hotel Should Use AA Traveller?

• Hotels that want a free or low-cost booking engine option without concern for features or recent reviews.
• Teams seeking a very basic booking solution, possibly embedded within a larger management system.
• Hotels with minimal online booking needs or those testing the waters before investing in more advanced software.

Not ideal if:

• You require a proven platform with recent reviews and support.
• Your hotel relies heavily on direct booking growth.
• You need extensive features or integrations.

What Type of Hotel Should Use Roiback?

• Hotels aiming to maximize their direct bookings and improve revenue with sophisticated tools.
• Teams seeking extensive integrations with channel managers, PMS, and payment gateways.
• Hotels looking for a globally available solution with multi-language support.
• Hotels that value ongoing support, analytics, and feature updates.

Not ideal if:

• Your hotel has a very tight budget and prefers a free, no-setup solution.
• You operate a very small or simple property with minimal online booking needs.
• You’re not ready for an investment in a platform with advanced features and support.

Roiback vs AA Traveller: The Bottom Line for Hotels

Roiback offers a comprehensive booking engine with proven results, active reviews, and a broad feature set designed for hotels seeking to grow direct bookings. Its 43 recent reviews and high satisfaction ratings make it a safer, more reliable choice than AA Traveller, which lacks recent validation.

If your hotel needs a flexible, feature-rich platform with extensive integrations and proven support, Roiback is the clear winner. Its ability to boost revenue and provide detailed analytics positions it as a crucial tool for growth-oriented properties.

However, if your hotel is just starting out or testing a booking solution with minimal investment, AA Traveller could be considered, but with significant uncertainty due to its lack of recent data and reviews. For most hotels focused on measurable improvements and active support, Roiback remains the recommended choice.