The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 62 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Aiosell Technologies shines when it comes to seamless integration and usability , with exclusive features like Transactional Emails (booking, folios, etc) and Centralized Messaging.
NewBook shines , with exclusive features like Guest CRM and Guest profiles.
Side-by-side ratings based on 62 verified hotelier reviews on HTR.
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| Starting Price | From $100/mo | From $1,000/mo |
| Verified Reviews | 46 | 16 |
After analyzing 62 verified reviews, Aiosell Technologies users most value its seamless integration and usability, support and customer service, channel management, while NewBook users highlight . Click any theme to see what reviewers say.
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Seamless Integration and Usability
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Support and Customer Service
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Channel Management
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Automation and Efficiency
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Room for Improvement
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Reporting and Analytics
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Reports and Customizability
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #23 23 reviews | #43 8 reviews |
| Mid-Size (25-74 rooms) ▾ | #40 5 reviews | #42 7 reviews |
| Large (75-199 rooms) | #49 0 reviews | #47 1 reviews |
| X-Large (200+ rooms) | #40 0 reviews | — |
By Property Type
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| Boutique ▾ | #32 9 reviews | #47 7 reviews |
| Luxury ▾ | #28 9 reviews | #53 2 reviews |
| Branded / Chain | #32 3 reviews | #44 4 reviews |
| Extended Stay | #30 4 reviews | #44 2 reviews |
By Region
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| North America | #34 2 reviews | #39 2 reviews |
| Europe | #45 0 reviews | — |
| Asia Pacific ▾ | #8 29 reviews | — |
| Middle East | #10 3 reviews | — |
Choosing the right Property Management System (PMS) can significantly impact your hotel's operations, guest experience, and revenue. Both Aiosell and NewBook aim to streamline management and boost bookings, but they diverge in features, user feedback, and market presence. Your decision depends on your hotel’s size, segment, and specific operational needs. Do you want a more comprehensive, automation-heavy platform or a user-friendly, booking-focused system?
Aiosell boasts a larger review base and recent feedback, making it the more tested solution. However, NewBook's higher overall rating and positive recent reviews highlight its strengths. Which aligns better with your hotel’s priorities?
Aiosell offers an all-in-one hotel ERP with over 25 shared features and 24 unique modules, including advanced automation, online check-in, and real-time status updates. It is designed for properties seeking a fully integrated solution that covers reservations, channel management, housekeeping, and revenue optimization. Its affordability ($100/month) makes it attractive for independent hotels and vacation rentals.
In contrast, NewBook focuses on simplicity and user experience, with a more limited feature set but high ratings—4.75/5 overall and 5/5 for customer support. It’s particularly suitable for small to mid-sized properties like boutique hotels, motels, and vacation parks that prioritize ease of use and core management features over extensive automation. Do you need a broad ERP or a straightforward booking system?
Aiosell’s extensive automation, module variety, and global reach make it suitable for hotels aiming for comprehensive management. Meanwhile, NewBook’s focus on intuitive design and excellent support suits properties that value simplicity and responsive backing. Which aligns better with your hotel’s operational complexity?
If your hotel requires a deeply integrated platform with automation, dynamic pricing, and extensive channel management, go with Aiosell. Its suite of 49 features, including transaction emails, task management, PCI and GDPR compliance, and drag-and-drop tap chart, caters to hotels needing a robust, all-in-one solution. Its large review count, over 36 recent reviews, affirms its reliability.
If your hotel prioritizes ease of use, personalized guest communication, and excellent support, NewBook is ideal. Its 16 verified reviews, with a near-perfect customer support rating, demonstrate its dedication to user satisfaction. It’s best for properties that want straightforward booking management, including boutique hotels, resorts, and short-term rentals.
For hotels that need a full ERP with automation and advanced revenue tools, Aiosell is the stronger choice. Conversely, if your team seeks a simple, supportive platform focusing on booking and guest communication, NewBook should be your pick.
Aiosell’s user interface is highly praised for its intuitiveness, with a 4.75/5 ease of use rating based on user feedback. Many users mention its accessible design, minimal supervision needed, and simple management of reservations and housekeeping. Onboarding is rated at 4.79/5, and staff adoption appears smooth despite its extensive features.
NewBook also scores high at 4.69/5 in ease of use, with reviews citing its straightforward setup and staff-friendly dashboards. Users appreciate its intuitive booking portal and the ability to customize views, making daily operations stress-free. Support staff are noted for their prompt, knowledgeable assistance.
Edge: Aiosell, given its slightly higher ratings and more recent positive reviews emphasizing ease of use and onboarding.
Aiosell offers 49 features, including automated reminders, integrated ID scanners, online check-in, task management, real-time reporting, and rules-based room assignment—many of which are absent in NewBook. It also provides PCI and GDPR compliance, a drag-and-drop tape chart, and automated space optimization, making it a comprehensive management suite.
NewBook provides 25 shared features, complemented by five unique features like guest CRM, guest profiles, spa & wellness modules, gift vouchers, and on-premise management. Its features focus more on booking, communication, and specific property types, not extensive automation.
Edge: Aiosell, with its broader and more advanced feature set designed for comprehensive hotel management.
Aiosell’s support team scores 4.75/5, with reviews highlighting responsive and effective assistance, even with its smaller user base. Customers praise its quick resolution times and helpful onboarding, which is crucial for complex systems.
NewBook shines with a perfect 5/5 customer support rating, with reviews emphasizing prompt, knowledgeable, and dedicated support staff that help hotels maximize the platform. Many users mention that their support experience is a key reason they recommend NewBook.
Edge: NewBook, thanks to its higher customer support rating and consistent praise for its support team.
Aiosell has 12 verified partners, including key integrations like STAAH, Oracle Hospitality, and Hotelogix, with shared partners like SiteMinder. Its integrations cover channel management, POS, and other hotel operations, but fewer than NewBook.
NewBook offers 16 verified partners, including major industry players like TripAdvisor, Revinate, and PriceLabs. It also supports OTA syndication and additional tools for guest communication and revenue management, providing a broader integration ecosystem.
Edge: NewBook, with more verified partners and broader integration options.
Aiosell’s review count (36) is higher, with recent reviews mainly from European, Asian, and American properties, but overall ratings are low at 0/5, reflecting limited user feedback and potential issues with reliability or interface. Its NPS score of 9.64/5 suggests high likelihood to recommend among those who review it.
NewBook’s 16 reviews, all recent, average 4.75/5, with property types including boutique hotels, resorts, and vacation rentals. Its 5/5 customer support and strong positive sentiment make it a preferred choice for small to mid-sized properties.
Edge: NewBook, based on higher ratings, recent reviews, and consistent positive feedback.
Aiosell’s pricing starts at $100 per month with no additional implementation or trial fees, offering affordability for small to medium properties. Its flat monthly fee simplifies budgeting without surprises.
NewBook’s base price is $1,000, with no mention of ongoing monthly fees, implying a higher initial investment but potentially more extensive features or support. Pricing details for larger or customized setups are not specified, but it appears geared toward properties with bigger budgets.
Not ideal if you prefer a simple booking platform or have limited operational complexity.
Not ideal if you require extensive automation, ERP modules, or advanced revenue management features.
Aiosell is a comprehensive, automation-rich PMS suitable for hotels needing full ERP integration and dynamic revenue tools. Its affordability and modular features make it attractive for properties looking for a one-stop management platform.
NewBook excels in user-friendliness, support, and a strong booking engine, making it ideal for boutique hotels, resorts, and properties that prioritize simplicity and dedicated service. Its broader integration ecosystem and recent positive reviews make it a reliable choice for smaller to mid-sized hotels.
If your hotel needs a broad, automated management system with extensive features, Aiosell is the way to go. For hotels seeking an easy-to-use, well-supported platform with excellent booking and communication tools, NewBook is your best choice.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $100/mo | From $1,000/mo |
According to HTR's product database, Aiosell - Property Management System and NewBook (PMS) share 25 features. Here are the key differences — features one has that the other lacks.
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| Automated reminders | ||
| Centralized Messaging | ||
| Gift Vouchers | ||
| Guest CRM | ||
| Guest profiles | ||
| Integrated ID & Passport Scanner | ||
| On premise | ||
| Payment Requests | ||
| Spa & Wellness Module | ||
| Task Management | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 17 more features differ between these products.
What hoteliers love
Many users highlight Aiosell’s ability to seamlessly integrate various hotel management components such as PMS, channel manager, and booking engine in... Many users highlight Aiosell’s ability to seamlessly integrate various hotel management components such as PMS, channel manager, and booking engine into one platform. This integration facilitates efficient management, saves time, and enhances control over hotel operations.
The support team at Aiosell is frequently described as responsive and effective in resolving issues quickly. This reliable support contributes to a po... The support team at Aiosell is frequently described as responsive and effective in resolving issues quickly. This reliable support contributes to a positive user experience by ensuring smooth operations and providing assistance when needed.
Users have found Aiosell's channel management to effectively keep OTA inventory and rates in sync, minimizing risks of overbooking. Its real-time data... Users have found Aiosell's channel management to effectively keep OTA inventory and rates in sync, minimizing risks of overbooking. Its real-time data synchronization across platforms optimizes occupancy and offers streamlined channel management.
Where hoteliers push back
While Aiosell is largely well-regarded, users point out areas for potential growth, such as providing more flexible integration options, refining mobi... While Aiosell is largely well-regarded, users point out areas for potential growth, such as providing more flexible integration options, refining mobile application experiences, and offering more advanced bug fixes and customizations.
Though reports are generally considered easy to generate, some reviews point out areas for enhancement like deeper analytics, consistency, and accurac... Though reports are generally considered easy to generate, some reviews point out areas for enhancement like deeper analytics, consistency, and accuracy. Detailed reporting could aid in strategic decision-making by providing better insights.
Ranks higher for
Unique capabilities
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Aiosell - Property Management System and NewBook (PMS) share many core Property Management Systems features, but each has unique capabilities. Aiosell - Property Management System offers 12 verified integration partners, while NewBook (PMS) offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Aiosell - Property Management System leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Aiosell - Property Management System: No. NewBook (PMS): No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Aiosell Technologies has an HT Score of 78 and NewBook has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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