The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 411 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
NewBook shines , with exclusive features like Revenue management module and Guest CRM.
ThinkReservations shines when it comes to customer support — especially for brand properties (0.0/5) , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Messaging.
Side-by-side ratings based on 411 verified hotelier reviews on HTR.
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| Starting Price | From $1,000/mo | From $500/mo |
| Verified Reviews | 16 | 395 |
After analyzing 411 verified reviews, NewBook users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment |
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| Small (10-24 rooms) ▾ | #43 8 reviews | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | #42 7 reviews | #9 25 reviews |
| Large (75-199 rooms) | #47 1 reviews | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
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| Boutique ▾ | #47 7 reviews | #7 100 reviews |
| Luxury ▾ | #53 2 reviews | #7 70 reviews |
| Branded / Chain ▾ | #44 4 reviews | #7 24 reviews |
| Extended Stay ▾ | #44 2 reviews | #11 8 reviews |
By Region
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| North America ▾ | #39 2 reviews | #1 386 reviews |
| Europe | — | #57 0 reviews |
| Asia Pacific | — | #32 0 reviews |
| Middle East | — | #32 0 reviews |
Choosing the right property management system (PMS) is crucial for your hotel's operational efficiency, guest experience, and revenue growth. Both NewBook and ThinkReservations aim to simplify hotel management, but they diverge significantly in scale, features, and support. With ThinkReservations boasting a much larger user base and more recent reviews, it currently holds the edge for hoteliers prioritizing proven reliability and ongoing support.
Are you ready to find out which PMS aligns best with your hotel's needs?
Both NewBook and ThinkReservations serve as central hubs to manage bookings, guest communication, and operations, but they approach this with different strengths. NewBook emphasizes a comprehensive, all-in-one platform with modules like revenue management, CRM, and wellness, targeting diverse property types globally. ThinkReservations, on the other hand, focuses on streamlined booking, guest communication, and channel management, with a particularly strong presence in North America.
While NewBook has fewer reviews—16 reviews mostly from small to mid-sized hotels—its recent feedback highlights some innovative features like customizable dashboards. ThinkReservations, with over 350 reviews, demonstrates consistent, high-quality performance, especially in automation and integrations. Do you prefer a specialized, feature-rich system or a widely adopted, easy-to-operate platform?
If your hotel needs a full-featured PMS capable of managing multiple properties, revenue, and guest profiles across regions, then NewBook is the better fit. Its features like an integrated CRS, guest CRM, and wellness modules suit hotels looking to expand operations internationally or offer diverse services.
If your focus is on maximizing operational efficiency, seamless OTA integrations, and automated guest communications, ThinkReservations is the clear winner. Its strong reputation in North America, robust booking engine, and automation tools appeal to small to medium hotels prioritizing guest experience and revenue growth.
For hotels seeking a balanced mix, consider your primary goals: broader features or proven operational simplicity.
NewBook's user rating of 4.69/5 and onboarding score of 4.77/5 suggest it is quite intuitive, but its extensive modules can present a learning curve for staff unfamiliar with complex systems. Its recent reviews praise support but note the system's depth requires dedicated training.
ThinkReservations scores higher at 4.82/5 for ease of use with an onboarding rating of 4.73/5. Its interface is praised for simplicity, with many reviews emphasizing how staff quickly adapt to its automation and integration features.
Edge: ThinkReservations
NewBook offers 30 unique features, including revenue management, guest CRM, wellness modules, and on-premise tools, tailored to diverse property types. ThinkReservations provides 23 shared features but includes 16 exclusive functions such as EPoS, task management, online check-in, and real-time reporting, which are highly valued for daily operational management.
If your hotel benefits from revenue management, wellness, and guest profiling, NewBook’s specialized modules set it apart. Conversely, for streamlined operations, automation, and OTA connectivity, ThinkReservations' features excel.
Edge: ThinkReservations
NewBook's recent reviews consistently rate customer support at 5/5, with users praising prompt, knowledgeable assistance. One review states, "The support desk is so dedicated and creative," highlighting its dedication.
ThinkReservations scores 4.82/5, with many reviewers describing support as "fantastic" and "quick to respond." Some users, however, note a desire for weekend support, but overall, the support experience is highly positive.
Edge: NewBook
Both systems integrate with 16 verified partners, including major OTAs and property devices. Shared integrations include TripAdvisor and RemoteLock, while NewBook offers unique partners like SiteMinder, Revinate, and PriceLabs, supporting revenue and reputation management.
ThinkReservations' unique integrations include Airbnb, Expedia, and TrustYou, with a focus on channel management and guest messaging. If your hotel relies on extensive third-party integrations, NewBook's wider array may be advantageous.
Edge: NewBook
ThinkReservations has a significantly larger user base with over 340 reviews, and it maintains a high rating of 4.88/5, with recent reviews praising its automation and support. Small and boutique hotels in North America frequently highlight its ease of use and revenue benefits.
NewBook, with just 16 reviews and an overall rating of 4.75/5, receives positive feedback but fewer recent reviews. Its users appreciate its customization and broad feature set, but the smaller review count limits current confidence.
Edge: ThinkReservations
NewBook's pricing starts at $1,000 per month, with no free trial or freemium options, reflecting its enterprise-level scope. ThinkReservations charges $500 monthly but also offers no free trial; its lower entry point may appeal to smaller hotels.
Pricing varies depending on property size and additional modules, so evaluate your budget and required features carefully.
Not ideal if you prefer a straightforward, easy-to-adopt system or operate a small property with basic needs.
Not ideal if you need a highly customizable system or manage large, complex property portfolios.
NewBook offers a broad, feature-rich PMS ideal for hotels seeking to manage multiple property types and regions. Its modules like revenue management, guest CRM, and wellness tools justify its higher price and complexity.
ThinkReservations is better suited for hotels prioritizing simplicity, automation, and OTA connectivity. Its high user ratings, recent reviews, and extensive automation features make it the more reliable choice today.
If your hotel values proven support and a large user base, go with ThinkReservations. If you need a multi-feature platform with specialized modules, NewBook is your solution.
In the current landscape, ThinkReservations’ recent reviews and higher overall rating give it a decisive edge for most hoteliers evaluating these two options.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,000/mo | From $500/mo |
According to HTR's product database, NewBook (PMS) and ThinkReservations PMS share 23 features. Here are the key differences — features one has that the other lacks.
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| Automated reminders | ||
| Drag-n-Drop Tapechart | ||
| EPoS | ||
| Guest CRM | ||
| Guest CRM | ||
| Guest profiles | ||
| Integrated CRS | ||
| Rate Management | ||
| Revenue management module | ||
| Spa & Wellness Module | ||
| Task Management | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 11 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
Ranks higher for
Unique capabilities
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Ranks higher for
Unique capabilities
It depends on your requirements. NewBook (PMS) and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. NewBook (PMS) offers 16 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
NewBook (PMS): No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. NewBook has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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