NewBook (PMS) vs. ThinkReservations PMS: Which Is Right for You?

Updated May 21, 2026  ·  411 verified reviews analyzed

TLDR

We analyzed 411 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

NewBook shines , with exclusive features like Revenue management module and Guest CRM.

ThinkReservations shines when it comes to customer support — especially for brand properties (0.0/5) , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Messaging.

See the full breakdown below ↓

How Does NewBook (PMS) Compare to ThinkReservations PMS?

Side-by-side ratings based on 411 verified hotelier reviews on HTR.

HTScore
0
89
Likelihood to Recommend
96%
97%
Ease of Use
4.7/5
4.8/5
Customer Support
5.0/5
4.8/5
Value for Money
4.6/5
4.7/5
Starting Price From $1,000/mo From $500/mo
Verified Reviews 16 395

What Are the Pros and Cons of NewBook (PMS) vs ThinkReservations PMS?

After analyzing 411 verified reviews, NewBook users most value its , while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.

NewBook NewBook ThinkReservations ThinkReservations
Pros
+ Customer Support
+ Operational Efficiency
+ Data and Reporting
+ Integration with OTAs
Cons
Pricing and Fees
Security Features

NewBook vs ThinkReservations: Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment NewBook NewBook ThinkReservations ThinkReservations
Small (10-24 rooms) #43 8 reviews #4 145 reviews
Mid-Size (25-74 rooms) #42 7 reviews #9 25 reviews
Large (75-199 rooms) #47 1 reviews #6 3 reviews
X-Large (200+ rooms) #5 1 reviews

By Property Type

Segment NewBook NewBook ThinkReservations ThinkReservations
Boutique #47 7 reviews #7 100 reviews
Luxury #53 2 reviews #7 70 reviews
Branded / Chain #44 4 reviews #7 24 reviews
Extended Stay #44 2 reviews #11 8 reviews

By Region

Segment NewBook NewBook ThinkReservations ThinkReservations
North America #39 2 reviews #1 386 reviews
Europe #57 0 reviews
Asia Pacific #32 0 reviews
Middle East #32 0 reviews

The Decision

Choosing the right property management system (PMS) is crucial for your hotel's operational efficiency, guest experience, and revenue growth. Both NewBook and ThinkReservations aim to simplify hotel management, but they diverge significantly in scale, features, and support. With ThinkReservations boasting a much larger user base and more recent reviews, it currently holds the edge for hoteliers prioritizing proven reliability and ongoing support.

Are you ready to find out which PMS aligns best with your hotel's needs?

Is NewBook or ThinkReservations Better for Hotels?

Both NewBook and ThinkReservations serve as central hubs to manage bookings, guest communication, and operations, but they approach this with different strengths. NewBook emphasizes a comprehensive, all-in-one platform with modules like revenue management, CRM, and wellness, targeting diverse property types globally. ThinkReservations, on the other hand, focuses on streamlined booking, guest communication, and channel management, with a particularly strong presence in North America.

While NewBook has fewer reviews—16 reviews mostly from small to mid-sized hotels—its recent feedback highlights some innovative features like customizable dashboards. ThinkReservations, with over 350 reviews, demonstrates consistent, high-quality performance, especially in automation and integrations. Do you prefer a specialized, feature-rich system or a widely adopted, easy-to-operate platform?

NewBook vs ThinkReservations: Which Should Your Hotel Choose?

If your hotel needs a full-featured PMS capable of managing multiple properties, revenue, and guest profiles across regions, then NewBook is the better fit. Its features like an integrated CRS, guest CRM, and wellness modules suit hotels looking to expand operations internationally or offer diverse services.

If your focus is on maximizing operational efficiency, seamless OTA integrations, and automated guest communications, ThinkReservations is the clear winner. Its strong reputation in North America, robust booking engine, and automation tools appeal to small to medium hotels prioritizing guest experience and revenue growth.

For hotels seeking a balanced mix, consider your primary goals: broader features or proven operational simplicity.

Is NewBook or ThinkReservations Easier to Use?

NewBook's user rating of 4.69/5 and onboarding score of 4.77/5 suggest it is quite intuitive, but its extensive modules can present a learning curve for staff unfamiliar with complex systems. Its recent reviews praise support but note the system's depth requires dedicated training.

ThinkReservations scores higher at 4.82/5 for ease of use with an onboarding rating of 4.73/5. Its interface is praised for simplicity, with many reviews emphasizing how staff quickly adapt to its automation and integration features.

Edge: ThinkReservations

Which Has Better Features: NewBook or ThinkReservations?

NewBook offers 30 unique features, including revenue management, guest CRM, wellness modules, and on-premise tools, tailored to diverse property types. ThinkReservations provides 23 shared features but includes 16 exclusive functions such as EPoS, task management, online check-in, and real-time reporting, which are highly valued for daily operational management.

If your hotel benefits from revenue management, wellness, and guest profiling, NewBook’s specialized modules set it apart. Conversely, for streamlined operations, automation, and OTA connectivity, ThinkReservations' features excel.

Edge: ThinkReservations

Which Has Better Customer Support: NewBook or ThinkReservations?

NewBook's recent reviews consistently rate customer support at 5/5, with users praising prompt, knowledgeable assistance. One review states, "The support desk is so dedicated and creative," highlighting its dedication.

ThinkReservations scores 4.82/5, with many reviewers describing support as "fantastic" and "quick to respond." Some users, however, note a desire for weekend support, but overall, the support experience is highly positive.

Edge: NewBook

Which Has More Integrations: NewBook or ThinkReservations?

Both systems integrate with 16 verified partners, including major OTAs and property devices. Shared integrations include TripAdvisor and RemoteLock, while NewBook offers unique partners like SiteMinder, Revinate, and PriceLabs, supporting revenue and reputation management.

ThinkReservations' unique integrations include Airbnb, Expedia, and TrustYou, with a focus on channel management and guest messaging. If your hotel relies on extensive third-party integrations, NewBook's wider array may be advantageous.

Edge: NewBook

Which Do Hoteliers Rate Higher: NewBook or ThinkReservations?

ThinkReservations has a significantly larger user base with over 340 reviews, and it maintains a high rating of 4.88/5, with recent reviews praising its automation and support. Small and boutique hotels in North America frequently highlight its ease of use and revenue benefits.

NewBook, with just 16 reviews and an overall rating of 4.75/5, receives positive feedback but fewer recent reviews. Its users appreciate its customization and broad feature set, but the smaller review count limits current confidence.

Edge: ThinkReservations

How Much Do NewBook and ThinkReservations Cost?

NewBook's pricing starts at $1,000 per month, with no free trial or freemium options, reflecting its enterprise-level scope. ThinkReservations charges $500 monthly but also offers no free trial; its lower entry point may appeal to smaller hotels.

Pricing varies depending on property size and additional modules, so evaluate your budget and required features carefully.

What Type of Hotel Should Use NewBook?

  • Hotels that need a comprehensive, multi-module PMS supporting diverse property types worldwide.
  • Businesses seeking integrated revenue management and guest CRM features.
  • Properties with complex operations requiring detailed reporting and customization.
  • Teams prepared for a steeper learning curve but desiring an all-in-one solution.

Not ideal if you prefer a straightforward, easy-to-adopt system or operate a small property with basic needs.

What Type of Hotel Should Use ThinkReservations?

  • Small to medium hotels or inns looking for an intuitive, fast setup.
  • Properties prioritizing automation, guest communication, and OTA integrations.
  • Hotels aiming for operational efficiency with features like online check-in and real-time reporting.
  • Teams that value excellent customer support and ongoing updates.

Not ideal if you need a highly customizable system or manage large, complex property portfolios.

NewBook vs ThinkReservations: The Bottom Line for Hotels

NewBook offers a broad, feature-rich PMS ideal for hotels seeking to manage multiple property types and regions. Its modules like revenue management, guest CRM, and wellness tools justify its higher price and complexity.

ThinkReservations is better suited for hotels prioritizing simplicity, automation, and OTA connectivity. Its high user ratings, recent reviews, and extensive automation features make it the more reliable choice today.

If your hotel values proven support and a large user base, go with ThinkReservations. If you need a multi-feature platform with specialized modules, NewBook is your solution.

In the current landscape, ThinkReservations’ recent reviews and higher overall rating give it a decisive edge for most hoteliers evaluating these two options.

How Much Do NewBook (PMS) and ThinkReservations PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

NewBook NewBook ThinkReservations ThinkReservations
Starting Price From $1,000/mo From $500/mo

Which Features Does NewBook (PMS) Have That ThinkReservations PMS Doesn't (and Vice Versa)?

According to HTR's product database, NewBook (PMS) and ThinkReservations PMS share 23 features. Here are the key differences — features one has that the other lacks.

Feature NewBook NewBook ThinkReservations ThinkReservations
Automated reminders
Drag-n-Drop Tapechart
EPoS
Guest CRM
Guest CRM
Guest profiles
Integrated CRS
Rate Management
Revenue management module
Spa & Wellness Module
Task Management
Transactional Emails (booking, folios, etc)

Showing top differences. 11 more features differ between these products.

Real-World Results: NewBook vs ThinkReservations by Business Goal

We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.

Increase Revenue & Reduce Costs
NewBook NewBook

No published case study for this goal yet.

ThinkReservations Blue Tang Inn Mid-Size
+ Blue Tang Inn was able to significantly increase its bottom line after implementing ThinkReservations, with 52% year on year increase during Q1.
+ The property capitalized on upsell opportunities, offering a wide variety of activities (snorkeling, scuba diving, sailing, fishing) as well as F&B packages. Upsell revenue increased 80% in Q1 2023 vs the previous year
+ Blue Tang Inn management was pleased to see the property booked more nights in Q1 2023, at a significant higher rate while the market maintained the previous year's numbers.

"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."

Kristin Fisher
Kristin Fisher
Sales and Marketing Director
Increase Operational Efficiency
NewBook NewBook

No published case study for this goal yet.

ThinkReservations Yara Palm Springs Small
+ 17.3% of revenue in 2024 came from items and packages, growing their revenue without additional capital investments.
+ Yara Palm Springs consistently has 62% of their bookings through their direct channels, saving thousands of dollars that would otherwise go to OTA commisions.
+ Yara Palm Springs has automated their guest journey and made it easy for guests to enjoy a personalized stay through technology, making it easier for the owners to operate their propertyremotely. "Living in another city from my hotel, working remotely on my hotel, being a mother, trying to have a social life...ThinkReservations makes it so I can still do all those things and be a hotel operator from wherever I am" said Kate.

"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."

Improve Guest Experience
NewBook NewBook

No published case study for this goal yet.

ThinkReservations Inn on Main Small
+ Increased Repeat Guests - The inn has seen a notable rise in repeat bookings, including guests who have stayed over 20 times since implementing ThinkReservations.
+ Boosted Upsell Revenue - Upselling opportunities through the booking engine have resulted in a 15% increase in additional revenue from services like late check-ins and special packages.
+ Improved Efficiency - Administrative tasks have been reduced by 30%, allowing staff to dedicate more time to creating memorable guest experiences.

"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"

Chris Kennedy
Chris Kennedy
Co-Owner

NewBook vs ThinkReservations: The Bottom Line

NewBook
NewBook
4.8/5 from 16 reviews

Ranks higher for

AU #6 vs #14
NZ #10 vs #16

Unique capabilities

Revenue management module Integrated CRS Guest CRM Guest profiles Spa & Wellness Module
4.7/5 ease of use 5.0/5 support 16 integrations
Visit Profile
ThinkReservations
ThinkReservations
4.9/5 from 395 reviews

What hoteliers love

Customer Support 89% positive

Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.

Operational Efficiency 86% positive

ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.

Data and Reporting 75% positive

The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.

Where hoteliers push back

Pricing and Fees 100% negative

Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.

Security Features 67% negative

Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.

Ranks higher for

Large (75-199 rooms) #6 vs #47
Mid-Size (25-74 rooms) #9 vs #42
Small (10-24 rooms) #4 vs #43
Bed & Breakfast & Inns #1 vs #49

Unique capabilities

EPoS Transactional Emails (booking, folios, etc) Task Management Automated reminders Drag-n-Drop Tapechart
4.8/5 ease of use 4.8/5 support 16 integrations
Visit Profile

Frequently Asked Questions About NewBook (PMS) vs ThinkReservations PMS

Can NewBook (PMS) replace ThinkReservations PMS?

It depends on your requirements. NewBook (PMS) and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. NewBook (PMS) offers 16 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 4.7/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do NewBook (PMS) or ThinkReservations PMS offer a free plan?

NewBook (PMS): No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank NewBook (PMS) and ThinkReservations PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. NewBook has an HT Score of 0 and ThinkReservations has 89. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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