Akia Marketing Suite vs. ReGuest Hotel CRM:
Which Is Right for You?

The Decision

Choosing between Akia Marketing Suite and ReGuest Hotel CRM hinges on your hotel’s specific needs—whether you prioritize guest messaging, marketing automation, or comprehensive guest data management. Akia specializes in guest communication tools integrated with your property management system, ideal for hotels seeking straightforward messaging and mini apps. ReGuest offers a broader CRM with AI-driven automation and segmentation, perfect for hotels aiming for personalized marketing and guest engagement at scale. Which suits your strategy better?

Both products aim to streamline guest communication and increase direct bookings, but their core functionalities and target hotel profiles differ significantly. Akia’s focus on messaging and mini apps makes it a practical choice for small to mid-sized properties, while ReGuest’s extensive CRM and automation features cater to larger, data-driven hotels. Are you ready to dig deeper into their differences?

Is Akia or ReGuest Better for Hotels?

Akia’s strength lies in its ease of use and real-time guest messaging, with a recent high review score of 4/5 from just one review, emphasizing its simple integration and ability to manage guest expectations effectively. ReGuest outshines with 27 recent reviews and an impressive average rating of 4.81/5, highlighting its robust features and AI-enabled automation that significantly enhance guest personalization and operational efficiency.

Akia excels at eliminating paper forms and facilitating contactless check-ins through mini apps, making it ideal for hotels prioritizing guest experience and operational simplicity. Conversely, ReGuest offers an advanced CRM with segmentation and automation, making it suitable for properties seeking targeted marketing campaigns and detailed guest data utilization. Do your hotel’s priorities lean toward straightforward guest communication or strategic marketing automation?

Akia vs ReGuest: Which Should Your Hotel Choose?

If your hotel needs a streamlined guest messaging platform that improves check-in, upselling, and staff tipping, Akia is the better choice. Its focus on mini apps and messaging makes it perfect for small to mid-sized independent hotels and inns wanting to improve guest interaction without complex configurations.

If your hotel requires a comprehensive CRM that combines guest profiling, personalized communication, and automated marketing campaigns, ReGuest is the clear winner. Its 24 unique features—including segmentation, email newsletters, and AI-powered responses—are designed to maximize direct bookings and guest engagement at scale.

For hotels aiming for simplicity and quick deployment, Akia’s straightforward interface and quick onboarding are advantageous. In contrast, ReGuest’s extensive toolset suits properties with dedicated marketing teams and larger guest databases. When it comes to core needs, choose Akia for operational ease or ReGuest for strategic growth.

Is Akia or ReGuest Easier to Use?

Akia’s interface is rated 4/5, with users praising its simplicity and quick onboarding, making staff adoption relatively effortless. ReGuest’s user rating of 4.81/5 reflects its intuitive design and comprehensive functionality, which many find easy to navigate despite its advanced features.

Akia’s platform is built for busy teams that want minimal training and rapid results, with reviews highlighting a straightforward setup process. ReGuest, while slightly more complex, remains accessible thanks to its clear structure and helpful customer support, which is rated 4.93/5.

Edge: ReGuest.

Which Has Better Features: Akia or ReGuest?

ReGuest offers a substantially broader feature set with 24 unique functionalities, including personalized guest communication, event-based automations, guest profiles, segmentation, GDPR compliance, and an open API. Akia provides no additional features beyond its core messaging and mini app capabilities, focusing solely on guest communication.

ReGuest’s advanced features allow for targeted marketing and automation, making it suitable for hotels that want detailed guest data management and tailored campaigns. Akia’s focus remains on messaging and simple guest experience enhancements. For feature depth, ReGuest clearly leads.

Edge: ReGuest.

Which Has Better Customer Support: Akia or ReGuest?

Akia’s customer support is rated a perfect 5/5, with reviews emphasizing its helpful and prompt assistance. ReGuest also receives outstanding support ratings at 4.93/5, with users noting the team’s patience and deep product knowledge.

Both products have dedicated support teams that facilitate onboarding and ongoing assistance, but ReGuest’s support is slightly more recent and detailed, reflecting its larger user base. If support quality and responsiveness are your priority, ReGuest’s stellar ratings tip the scale.

Edge: ReGuest.

Which Has More Integrations: Akia or ReGuest?

Akia boasts 32 verified partners, including major PMS and booking systems like SiteMinder, Mews, and RoomRaccoon, providing broad connectivity. ReGuest has 20 verified partners, including similar platforms like Stayntouch, Oracle Hospitality, and Virtua, plus unique integrations with systems like Positioner and Casablanca.

Shared integrations include platforms such as Mews and Stayntouch, but Akia’s larger partner network offers more options for seamless integration into existing hotel tech stacks. If integrations are critical, Akia’s broader network is advantageous.

Edge: Akia.

Which Do Hoteliers Rate Higher: Akia or ReGuest?

ReGuest’s recent reviews, with a 4.81/5 rating from 15 reviews over the last six months, demonstrate strong, positive feedback, especially from mid-sized and larger hotels focusing on automation and marketing. Akia’s single review scores 4/5, praising its messaging and mini apps but lacks recent feedback or diverse hotel segment representation.

ReGuest’s high rating across multiple recent reviews suggests it resonates more with current hoteliers looking for advanced CRM and automation solutions. Akia’s rating, while good, is based on limited and older data, making ReGuest the favored choice now.

Edge: ReGuest.

How Much Do Akia and ReGuest Cost?

Pricing details for both Akia and ReGuest are not publicly available, and neither offers a free trial or transparent tiered pricing. This suggests they may be tailored solutions, with costs likely based on hotel size, features, or implementation scope.

Given the lack of publicly disclosed prices, your team should contact vendors directly for quotes and evaluate based on your hotel’s budget and expected ROI.

What Type of Hotel Should Use Akia?

• Hotels that prioritize guest messaging and simple automation, such as boutique hotels and inns.
• Teams that want to eliminate paper check-ins and improve guest expectations management.
• Properties seeking quick onboarding and easy-to-use mini app features.
• Hotels aiming to enhance tipping and staff incentives through better communication.

Not ideal if your hotel needs extensive guest profiling, segmentation, or advanced automation features.

What Type of Hotel Should Use ReGuest?

• Hotels that want to leverage detailed customer data for personalized marketing.
• Larger properties or hotel groups seeking automated campaigns and segmentation.
• Hotels aiming to increase direct bookings through targeted communication.
• Teams interested in AI-powered responses and multi-channel messaging (email, WhatsApp, etc.).

Not ideal if your hotel has a limited guest database or prefers a minimal technological footprint.

ReGuest vs Akia: The Bottom Line for Hotels

ReGuest stands out with its extensive features, recent high review ratings, and AI-driven automation that enhance marketing and guest engagement. Akia offers a simple, guest-focused messaging platform ideal for small to mid-sized hotels seeking operational efficiency without complex setups.

If your hotel needs a broad, customizable CRM with automation and data management, ReGuest provides a more complete solution. For hotels looking for straightforward messaging and guest experience improvements, Akia is the easier, faster choice.

In conclusion, choose ReGuest if you want a feature-rich, scalable CRM that maximizes guest data and automation. Opt for Akia if your goal is to streamline communication and implement mini apps with minimal fuss. Your decision should align with your hotel’s size, staffing, and strategic priorities.