Alliants Guest Messaging vs. Viqal Virtual Concierge:
Which Is Right for You?

The Decision

Choosing between Alliants Guest Messaging and Viqal Virtual Concierge hinges on your hotel’s specific needs, operational scale, and preferred guest communication channels. Alliants offers a comprehensive platform with multi-channel messaging, extensive integrations, and a proven track record backed by over 50 reviews, all within a mature, globally available product. Viqal, on the other hand, is a newer, specialized WhatsApp automation tool with no reviews and a narrower feature set, primarily suited for hotels seeking streamlined WhatsApp communication. Which solution aligns better with your operational goals?

Is Alliants or Viqal Better for Hotels?

Both Alliants and Viqal aim to improve guest engagement but approach it differently. Alliants unifies multiple messaging channels, including WhatsApp, SMS, Facebook Messenger, and more, offering a multi-channel approach that caters to diverse guest preferences. Viqal focuses solely on automating WhatsApp interactions, making it ideal for properties that want to deepen WhatsApp engagement without expanding to other channels.

Alliants, with a score of 22.5 on the HTTR Score and 50 reviews in the last six months, presents a more mature and tested solution. Conversely, Viqal has a rating of 0, with no reviews, indicating less proven market presence, which reduces confidence in its reliability and support.

The core problem both solve is streamlining guest communication—yet Alliants emphasizes multi-channel flexibility and guest profiling, while Viqal concentrates solely on WhatsApp automation. If your team needs a broad, integrated messaging platform, Alliants clearly leads. If your hotel’s focus is solely on WhatsApp automation, Viqal might seem appealing but remains unverified.

Would your hotel benefit from a single-platform, multi-channel messaging solution, or is WhatsApp automation sufficient for your operational needs?

Alliants vs Viqal: Which Should Your Hotel Choose?

If your hotel needs a versatile, multi-channel guest messaging platform with extensive integrations, choose Alliants. It is best suited for established hotels, resorts, and branded properties with complex operations that require detailed guest management, analytics, and automation across multiple channels.

If your hotel primarily interacts with guests via WhatsApp and wants to automate this channel to reduce staff workload, Viqal is the more targeted, lower-cost choice—assuming it matures in support and reliability. However, given the lack of reviews and recent market presence, Alliants remains the more reliable option for hotels seeking proven performance.

Hotels that prioritize multi-channel communication, guest profiling, analytics, and integration should go with Alliants. Conversely, properties that only want to automate WhatsApp messages without broader channel needs might consider Viqal, though its unproven status warrants caution.

Is Alliants or Viqal Easier to Use?

Alliants scores an impressive 4.52/5 for ease of use, with high ratings for onboarding (4.6/5) and customer support (4.53/5). Its user interface is designed to be intuitive, with many users praising its simplicity and the quality of support and training received, often describing the platform as quick to set up and straightforward to operate.

Viqal, with no available reviews or ratings, provides limited data on usability. Its focus on WhatsApp automation suggests a simpler implementation for that single channel but lacks insight into overall user experience, onboarding, or support.

Edge: Alliants.

Which Has Better Features: Alliants or Viqal?

Alliants boasts 44 unique features, including mobile-friendly messaging, WhatsApp and Facebook Messenger integrations, guest history, analytics dashboards, automated replies, chatbots, digital check-in, and ticketing systems. It also offers advanced capabilities like sentiment analysis, custom fields, and multi-property management, making it a comprehensive platform.

Viqal, with no additional features listed beyond WhatsApp automation, has a very limited feature set. Its core function is automating guest interactions on WhatsApp, with no indication of additional tools like analytics, multi-channel support, or guest profiling.

Clearly, Alliants has a richer feature set, which makes it more adaptable to varied hotel needs.

Edge: Alliants.

Which Has Better Customer Support: Alliants or Viqal?

Alliants consistently scores above 4.5/5 in support and onboarding, with reviews highlighting responsive, helpful training and ongoing support from its team. Guests praise their proactive approach, quick responses, and detailed assistance, which reduces friction during onboarding and daily use.

Viqal, with no reviews or support ratings available, leaves uncertainty about its support quality. Given the small size of its team (5 employees), its capacity to provide extensive support remains unverified.

Edge: Alliants.

Which Has More Integrations: Alliants or Viqal?

Alliants integrates with 13 verified partners, including major systems like Oracle Hospitality, Unifocus, and Amadeus. It also supports API customization, making it adaptable to various property management and booking platforms.

Viqal connects with only 4 verified partners, including Mews, SabeeApp, and PYLON, and offers limited integration options. Its narrower scope means less flexibility if your hotel relies on diverse systems.

Edge: Alliants.

Which Do Hoteliers Rate Higher: Alliants or Viqal?

Alliants has a 4.46/5 overall rating based on 50 reviews, with recent feedback emphasizing its ease of use, support, and feature richness. Hotels of various sizes, especially branded and city-center properties, rate it highly, often citing improved communication and operational efficiencies.

Viqal has no reviews, so hotel ratings are unavailable. Its market presence and user feedback are nonexistent, making Alliants the clear leader in hotel satisfaction.

Edge: Alliants.

How Much Do Alliants and Viqal Cost?

Both products are priced at $200 per month, with no mention of additional implementation fees or tiered plans. Alliants does not offer a freemium model or trial; Viqal’s pricing structure remains similar, but its lack of reviews indicates limited market testing.

If you seek a proven, feature-rich platform, the value at this price point favors Alliants, given its extensive capabilities and support.

What Type of Hotel Should Use Alliants?

• Hotels that operate across multiple channels and require integration with existing PMS and booking systems.
• Properties with international guests needing multi-language support.
• Hotels that want detailed analytics and guest profiling.
• Teams aiming to automate workflows to reduce operational costs.
• Hotels with medium to large staff teams who can maximize features like ticketing, task management, and customer segmentation.

Not ideal if:

• Your hotel is very small or only needs basic WhatsApp automation.
• You lack the resources to implement a comprehensive guest messaging platform.
• Your guest base is primarily local and doesn’t require multi-language support.

What Type of Hotel Should Use Viqal?

• Hotels that primarily interact with guests on WhatsApp and want to automate repetitive responses.
• Properties with a small team seeking a low-cost, straightforward automation tool.
• Hotels with limited integration needs, primarily using systems like Mews or SabeeApp.
• Hotels in markets where WhatsApp is the dominant communication channel.

Not ideal if:

• You require multi-channel messaging or guest profiling.
• You need robust analytics, support, or multi-property management.
• Your hotel operates at a scale where comprehensive guest engagement tools are necessary.

The Bottom Line for Hotels

Alliants serves as a comprehensive guest messaging platform, combining multi-channel communication, extensive features, and proven support, making it suitable for hotels seeking a reliable, scalable solution. Its depth of functionality indicates it's best for medium to large hotels, branded properties, and resorts that want to enhance guest engagement comprehensively.

Viqal offers a targeted WhatsApp automation service, ideal for small hotels or properties that primarily rely on WhatsApp for guest communication. However, its lack of reviews and limited features suggest it’s less suitable for larger properties or those seeking an all-in-one guest messaging platform.

Choose Alliants if your hotel values a broad, integrated approach with proven market presence. Opt for Viqal only if your operations are limited to WhatsApp automation and you prefer a lightweight, low-cost solution—yet, be aware of its unverified support and reliability.