The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 27 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Amadeus shines in ease of use and customer support , with exclusive features like Data Analysis & Reporting and Marketing Automation.
Internet Marketing Expert Group shines .
Side-by-side ratings based on 27 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 27 | 0 |
After analyzing 27 verified reviews, Amadeus users most value its exceptional customer support, platform reliability, while Internet Marketing Expert Group users highlight . Click any theme to see what reviewers say.
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How each product ranks among Digital Marketing Agencies vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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Internet Marketing Expert Group
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| Small (10-24 rooms) | #19 1 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #12 12 reviews | — |
| Large (75-199 rooms) ▾ | #5 11 reviews | — |
| X-Large (200+ rooms) | #6 2 reviews | — |
By Property Type
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| Boutique ▾ | #12 11 reviews | — |
| Luxury ▾ | #11 12 reviews | — |
| Branded / Chain ▾ | #8 9 reviews | — |
| Extended Stay | #11 2 reviews | — |
By Region
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| North America | #14 3 reviews | — |
| Europe ▾ | #13 7 reviews | — |
| Asia Pacific ▾ | #3 5 reviews | — |
| Middle East | #5 1 reviews | — |
Choosing between Amadeus – Digital Media and Internet Marketing Expert Group hinges on what your hotel needs most in digital marketing. Amadeus offers a comprehensive platform specifically tailored for hotels, combining multiple online marketing tools into a unified system. Conversely, Internet Marketing Expert Group is a broad-based agency providing extensive consultancy and management across all online marketing channels but lacks a dedicated hotel-specific platform. Your decision depends on whether you want an integrated hotel-focused solution or a generalist agency approach.
Amadeus stands out due to its proven track record, recent reviews, and strong hotel industry presence. Internet Marketing Expert Group’s absence of recent reviews and minimal market-specific data make it harder to gauge its effectiveness in a hotel context. Do you prioritize a data-driven hotel marketing platform with proven hotel industry results?
Amadeus is designed specifically for hotels, offering 17 unique features such as SEO, PPC, data analysis, meta search marketing, and social media advertising—tools crafted to boost online visibility and direct bookings. Its platform is built to streamline omni-channel strategies, allowing your team to target high-intent travelers effectively. Internet Marketing Expert Group, in contrast, offers broad online marketing services like SEO, social media, email marketing, and print, but lacks hotel-specific features or a dedicated platform.
Amadeus’s recent review count (26 reviews in the last six months, with 1 review in the last 30 days) and an overall rating of 4.41/5 signal active, current user engagement and satisfaction. Internet Marketing Expert Group has no recent reviews or ratings, which makes it difficult to assess its current performance or relevance. Are you willing to rely on a platform with proven hotel-specific features and active user feedback?
If your hotel needs a unified, hotel-specific digital marketing platform that offers tools like SEO, social media advertising, and reputation management, go with Amadeus. Its suite of 17 features directly supports hotel marketing goals and has been validated by recent, positive reviews from hotels across segments, including resorts, city hotels, and branded properties.
If your team prefers a broad-based consultancy approach, seeking expert advice and management across all online channels without the need for a dedicated platform, Internet Marketing Expert Group might suit you. However, note the lack of recent reviews and specific hotel-focused features, which could limit effectiveness for hotel-specific campaigns. For hotels seeking measurable, integrated solutions, Amadeus’s recent reviews and feature set make it the clearer choice.
Amadeus scores 4.44/5 for ease of use, with a user-friendly interface and onboarding process praised by current users. Its platform is designed specifically for hotel teams, simplifying complex digital marketing tasks into manageable workflows. Support from Amadeus’s team is frequently described as proactive, with clients noting their responsiveness and expertise, which eases staff adoption.
In contrast, Internet Marketing Expert Group’s interface and user experience are not rated or reviewed, making it impossible to compare usability directly. As a boutique agency, their focus is on strategic consultation rather than platform ease of use. Edge: Amadeus.
Amadeus offers 17 distinct features tailored for hotel marketing, including SEO, PPC, data analytics, social media advertising, reputation management, and web development. These are tools specifically designed to increase direct bookings and enhance online visibility for hotels. Internet Marketing Expert Group does not list any platform-specific features, focusing instead on broad marketing services like SEO and social media, without proprietary tools.
Given the detailed feature set, Amadeus’s platform provides your team with actionable tools and automation to run campaigns more effectively. Edge: Amadeus.
Amadeus’s support ratings (4.33/5) reflect consistent positive feedback, with clients praising the responsiveness and expertise of their support team, including regional account managers. Recent reviews cite proactive help with campaign setup and ongoing management, which eases onboarding and daily operations.
Internet Marketing Expert Group has no recent reviews or ratings, leaving its support quality unverified. As a hotelier, reliable support is critical, and the proven, recent positive feedback for Amadeus gives it a clear advantage here. Edge: Amadeus.
Amadeus offers integration with 104 verified partners, including key hotel software like Priority Software, Orange Hotel Marketing, and RevControl. This extensive network allows your team to connect your existing systems, automate data sharing, and optimize workflows.
Internet Marketing Expert Group has no listed integrations or partner network, which limits its ability to connect with your hotel’s current tech stack. For seamless operations and data consistency, Amadeus’s broad integration ecosystem is the better choice. Edge: Amadeus.
Amadeus’s hotel users rate it at 4.41/5, with recent reviews praising its effectiveness and customer support. Hotels across segments, including resorts and branded hotels, consistently highlight its impact on increasing direct bookings and digital visibility.
Internet Marketing Expert Group has no recent reviews, making it impossible to gauge hotel satisfaction. Without current feedback, it’s risky to assume comparable performance. For proven, high-rated hotel solutions, Amadeus clearly leads. Edge: Amadeus.
Amadeus does not publish a fixed price; its platform pricing is typically customized based on hotel size, scope, and required features. It does not offer a freemium or trial option, suggesting a premium, tailored approach.
Internet Marketing Expert Group’s pricing is also not publicly available, with no trial or transparent fee structure. Both options require direct inquiries for quotes. Given the lack of public pricing data, cost comparison favors no one definitively.
Not ideal if your hotel prefers a simple, non-integrated marketing approach or only needs occasional consultation without a dedicated platform.
Not ideal if you need a hotel-specific platform, integrated tech, or active reviews validating performance.
Amadeus offers a consolidated, hotel-centric digital marketing platform with 17 proprietary features, recent positive reviews, and a strong market presence. It is particularly suited for hotels aiming to actively manage and grow their online visibility and direct bookings through an integrated toolset.
If your hotel needs a dedicated platform with proven results, choose Amadeus. Its recent reviews, extensive integrations, and hotel-specific features make it the more reliable, scalable choice.
Internet Marketing Expert Group, lacking recent hotel-specific reviews and proven hotel features, may appeal to hotels seeking broad online marketing consultancy. However, without current validation, it poses more risk for hotels serious about digital growth. For most hotels focused on tangible results and platform stability, Amadeus provides the clearer path forward.
Digital Marketing Agencies pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Amadeus – Digital Media and Internet Marketing Expert Group share 0 features. Here are the key differences — features one has that the other lacks.
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| 3rd party ad buys | ||
| Conversion Rate Optimization | ||
| Data Analysis & Reporting | ||
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| Tag Management & Tracking Configuration |
Showing top differences. 5 more features differ between these products.
What hoteliers love
The Amadeus team, including individuals like Bert and Yuko, are frequently commended for their proactive and effective customer support, ensuring that... The Amadeus team, including individuals like Bert and Yuko, are frequently commended for their proactive and effective customer support, ensuring that users receive timely assistance and expertise to leverage the platform successfully.
Amadeus' tools are consistently reliable, offering hoteliers a stable solution for managing their digital marketing campaigns efficiently. Users appre... Amadeus' tools are consistently reliable, offering hoteliers a stable solution for managing their digital marketing campaigns efficiently. Users appreciate the lack of downtime and service interruptions, supporting seamless operations.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Amadeus – Digital Media and Internet Marketing Expert Group share many core Digital Marketing Agencies features, but each has unique capabilities. Amadeus – Digital Media offers 104 verified integration partners, while Internet Marketing Expert Group offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Amadeus – Digital Media leads in ease of use at 4.5/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Amadeus – Digital Media: No. Internet Marketing Expert Group: No. Neither product currently offers a free tier. Most Digital Marketing Agencies vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Amadeus has an HT Score of 79 and Internet Marketing Expert Group has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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