Amadeus – Digital Media vs. Roiback | Hotel Digital Marketing Agency:
Which Is Right for You?

The Decision

Choosing between Amadeus – Digital Media and Roiback | Hotel Digital Marketing Agency hinges on what your hotel needs most in its marketing strategy. Both promise to boost your online presence and direct bookings, but they diverge in experience, features, and focus. Amadeus is a well-established platform with a broad suite of marketing tools, while Roiback offers a boutique agency approach tailored by hoteliers for hoteliers. Which aligns better with your hotel’s growth goals?

Is Amadeus or Roiback Better for Hotels?

Amadeus offers a digital marketing platform rooted in data-driven, omni-channel strategies, emphasizing SEO, metasearch, and targeted advertising to increase direct bookings. It’s a comprehensive solution designed for hotels looking to improve online visibility through analytics and automation. Roiback, on the other hand, functions more like a dedicated agency, focusing on personalized performance marketing campaigns, website optimization, and strategic consulting.

Amadeus is better suited for hotels seeking a broad, technology-driven approach with robust analytics and integrations. Roiback excels if your hotel prefers a hands-on, customized marketing strategy and values direct support from a boutique team. Do you want an all-in-one platform or a specialized agency approach?

Amadeus vs Roiback: Which Should Your Hotel Choose?

If your hotel needs a scalable, tech-heavy marketing system with extensive integrations, go with Amadeus, which boasts 104 verified partners and features like reputation management and social media analytics. It’s ideal for larger hotels, resorts, or properties with substantial digital marketing teams seeking an integrated platform.

If your hotel prefers a more personalized, consultancy-based approach with a focus on performance marketing, choose Roiback. Despite fewer reviews and a smaller footprint, its tailored solutions, like email marketing and custom CMS, appeal to boutique hotels or chains wanting direct agency support. Consider Roiback if you value dedicated, in-depth campaign management.

Is Amadeus or Roiback Easier to Use?

Amadeus scores a 4.44/5 for ease of use, with an onboarding experience rated at 4.35/5, reflecting a user-friendly interface and consistent support. Its platform is designed to integrate into existing hotel systems, making campaign setup and management straightforward for experienced users. However, some users report that process timing could improve, and follow-up can sometimes be inconsistent.

Roiback surpasses with a 4.83/5 for ease of use and a 4.67/5 onboarding rating. Its interface is intuitive, tailored to hoteliers with less technical experience, and its dedicated account managers provide personalized guidance. Based on recent reviews, Roiback’s support is fast and responsive, making it easier for staff to adopt.

Edge: Roiback.

Which Has Better Features: Amadeus or Roiback?

Amadeus offers 15 shared features plus two unique, such as reputation management and social media analytics—crucial for hotels wanting an all-encompassing digital marketing system. Its features are designed to support large-scale, integrated campaigns and brand reputation.

Roiback provides 15 shared features but adds three unique tools: copywriting, email marketing, and a custom CMS—valuable for hotels focusing on content, direct communication, and website personalization. Its feature set caters well to hotels aiming for targeted, campaign-specific marketing efforts.

Edge: Amadeus, for its broader suite and advanced analytics.

Which Has Better Customer Support: Amadeus or Roiback?

Amadeus maintains a support rating of 4.33/5, with reviews highlighting reliable service and dedicated regional teams. However, some users report inconsistent follow-up and slow process timings, indicating room for improvement. The platform’s support is generally solid but may fluctuate depending on the region or account manager.

Roiback leads with a 4.83/5 support rating, consistently praised for quick and effective responses. Reviewers appreciate the proactive, personalized service from their account managers, which helps simplify campaign management and problem resolution.

Edge: Roiback.

Which Has More Integrations: Amadeus or Roiback?

Amadeus impresses with 104 verified partner integrations, including major players like SiteMinder, TripAdvisor, and Oracle Hospitality, enabling extensive connectivity with hotel systems. This makes it well-suited for hotels with complex tech stacks seeking seamless operation.

Roiback offers 27 verified partners, including key tools like GuestCentric, Sojern, and yieldPlanet, which are highly relevant but less extensive than Amadeus’. Its integrations are sufficient for small to medium hotels prioritizing core marketing functions over a broad tech ecosystem.

Edge: Amadeus.

Which Do Hoteliers Rate Higher: Amadeus or Roiback?

Amadeus enjoys a higher overall rating of 4.41/5 based on 26 reviews, with recent feedback emphasizing its digital marketing capabilities and support. Hotels in the luxury and branded segments rate it slightly higher, appreciating its robust analytics and comprehensive tools.

Roiback, with only 6 reviews, has a perfect 0/5 rating in the data, but recent reviews are more positive and highlight its ease of use and responsiveness. Its limited review count makes it less reliable as a benchmark, but recent feedback suggests a highly rated support experience.

Edge: Amadeus.

How Much Do Amadeus and Roiback Cost?

Pricing details are not publicly disclosed for either product, indicating a likely customized quote based on hotel size and needs. Amadeus’s larger infrastructure and extensive integrations suggest higher costs, while Roiback’s boutique approach may offer more flexible or competitive pricing.

What Type of Hotel Should Use Amadeus?

• Hotels that need a broad, integrated digital marketing platform with extensive analytics.
• Properties aiming for automation in reputation management and social media engagement.
• Large resorts or city hotels with dedicated marketing teams.
• Hotels looking to leverage proprietary data and industry partnerships.

Not ideal if your hotel:

• Prefers a simple, lightweight solution with minimal setup.
• Has a small marketing team or limited budget.
• Needs only basic digital marketing tools.

What Type of Hotel Should Use Roiback?

• Hotels that want personalized, performance-based marketing campaigns.
• Smaller hotels or boutique properties seeking dedicated agency support.
• Hotels focusing on direct booking optimization and website personalization.
• Hotels that value close collaboration and tailored strategies.

Not ideal if your hotel:

• Requires a broad, all-in-one platform.
• Has complex integration needs beyond core marketing.
• Prefers in-house management of digital campaigns.

Amadeus vs Roiback: The Bottom Line for Hotels

Amadeus is a comprehensive, data-driven marketing platform designed for large hotels and chains that want to automate and analyze their digital efforts. It excels in integrations, analytics, and reputation management but may be more complex to navigate for smaller teams.

Roiback offers a boutique agency experience, ideal for hotels prioritizing personalized service, quick onboarding, and straightforward campaign management. Its tailored approach suits hotels seeking direct support and content marketing without the need for extensive tech integration.

If your hotel needs a scalable, integrated digital marketing system with proven analytics, select Amadeus. If your focus is on personalized campaigns, direct support, and simplified management, Roiback is the better choice. Both can be effective, but your specific goals should guide your decision.