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Roiback | Hotel Digital Marketing Agency
4.5 (3 REVIEWS)
Xisco, Bartolomé, David + 4 more experts recommend ROIBACK
Read RecommendationsUnranked in Digital Marketing Agencies
Performance Digital Marketing Agency for Hotels & Chains
89% recommended by 42 hotels
Palladium Hotel Group, Krystal Hotels & Resorts, The Excellence Collection & 39 others
Bell - AI powered product analyst
I analyzed all of ROIBACK’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Support
Supportive
Hoteliers often highlight Roiback's dedicated account management as a key aspect of their customer support. The account managers are described as helpful in giving recommendations to improve direct booking performance and reduce OTA commission fees. The support team provides valuable market insights and helps formulate strategies to enhance the hotel's website performance. Hoteliers appreciate the approachability and responsiveness of the communication, noting that issues are addressed swiftly, especially concerning rate disparity. Overall, Roiback's customer support is acknowledged for its direct involvement and willingness to engage with clients closely, including visiting hotels as needed.
General Manager
4.1455646833625 months ago
Verified
... With Roiback digital marketing agency specialised in hospitality, providing its clients a smart advertising platform built specifically for travel marketers, we see a difference in Roiback beyond ...
See full reviewHead of Strategic Revenue and Innovation
4.081048554925 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA commision. Meanwhile we got the insight about the market condition from account manager ROI back together make strategy to increased website performance based on targeted market our hotel. In term of service , the communication is very easy to contract and responsive fast based on the urgency . The converstion of the booking is increased on year on year after we communicate each other to fix the issues especially disparity rate. During creating campaign Ultra beach party , they can custom the package for those using booking code and link so we can track campaign easily. I like Loyalty member rate can pushed on google meta search by ROI back so we can compete with OTA price. the feature on extranet is very user friendly including creating restriction, allotment and another corporate or travel rate. Last but no least , ROI back willing to come and visit our hotel . they have also bali ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485551837 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpful ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485553315 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA commision. Meanwhile we got the insight about the market condition from account manager ROI back together make strategy to increased website performance based on targeted market our hotel. In term of service , the communication is very easy to contract and responsive ...
See full reviewAutomation
Streamlined
Hoteliers often highlight the automation features in ROIBACK’s Digital Marketing Agencies product as significantly beneficial. The automation capability effectively handles tasks such as monitoring and reporting, reducing manual efforts and errors. Hotel account managers utilize these automation tools to provide valuable insights, aiding in direct bookings without third-party systems. Automation tools are noted for their intuitive design, making them easy to use and implement in daily operations. This automation streamlines processes, allowing hoteliers to focus more on strategic planning and enhancing overall direct booking performance.
Head of Strategic Revenue and Innovation
4.0810485577136 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA commision. Meanwhile we got the insight about the market condition from account manager ROI back together make strategy to increased website performance based on targeted market our hotel. In term of service , the communication is very easy to contract and responsive fast based on the urgency . The converstion of the booking is increased on year on year after we communicate each other to fix the issues especially disparity rate. During creating campaign ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485578894 months ago
Verified
... Roi back can developed the price competitor tools about the disparity rate which can be monitored so the platform very helpful in whole complete package to drive direct booking without using third party system. Custome and personalization ...
See full reviewHead of Strategic Revenue and Innovation
4.081048558029 months ago
Verified
... Roi back can developed the price competitor tools about the disparity rate which can be monitored so the platform very helpful in whole complete package to drive direct booking without using third party system ...
See full reviewHead of Strategic Revenue and Innovation
4.081048558187 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our ...
See full reviewIntegrations
Connected
Hoteliers often highlight Roiback's effective range of integrations with common systems such as Property Management Systems (PMS), Customer Relationship Management (CRM) tools, and payment processors, noting that these integrations seamlessly enhance their operations. They appreciate the ease with which these integrations can be set up, emphasizing that users rarely encounter challenges during the integration process. Hoteliers also commend the reliability of these integrations, which consistently function without syncing issues. Additionally, users value the ability to customize integrations to suit specific needs, allowing for a tailored operational environment.
General Manager
4.1455646896139 months ago
Verified
... With Roiback digital marketing agency specialised in hospitality, providing its clients a smart advertising platform built specifically for travel marketers, we see a difference in Roiback beyond ...
See full reviewValue
Balanced
Hoteliers often highlight the value provided by Roiback’s digital marketing services. The platform is praised for effectively reducing OTA commission fees and increasing direct bookings. This is achieved through tailored strategies and custom campaigns guided by expert account managers. Users appreciate the actionable insights and market condition analysis that enable them to target markets more precisely, thus improving performance year over year. The support from dedicated account managers adds significant value by offering personalized recommendations and strategies that bolster hotel operations without needing additional third-party systems.
Director of Sales
4.2100808212724 months ago
Verified
... The customer service and support team responds quickly and effectively addresses any issues. Their detailed analytic reports help us make informed decisions that enhance business operations. ...
See full reviewDirector of Sales
4.2100808215352 months ago
Verified
... The customer service and support team responds quickly and effectively addresses any issues. Their detailed analytic reports help us make informed decisions that enhance business operations. ...
See full reviewDirector of Sales
4.2100808216909 months ago
Verified
... The customer service and support team responds quickly and effectively addresses any issues. Their detailed analytic reports help us make informed decisions that enhance business operations. ...
See full reviewGeneral Manager
4.1455646928043 months ago
Verified
... With Roiback digital marketing agency specialised in hospitality, providing its clients a smart advertising platform built specifically for travel marketers, we see a difference in Roiback beyond ...
See full reviewGeneral Manager
4.1455646929402 months ago
Verified
... With Roiback digital marketing agency specialised in hospitality, providing its clients a smart advertising platform built specifically for travel marketers, we see a difference in Roiback beyond ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485640446 months ago
Verified
... ROI back evaluation performance ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485641782 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485643104 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA commision. Meanwhile we got the insight about the market condition from account manager ROI back together make strategy to increased website performance based on targeted market our hotel. In term of service , the communication is very easy to contract and responsive fast based on the urgency . The converstion of the booking is increased on year on year after we communicate each other to fix the issues especially disparity rate. During creating campaign Ultra beach party , they can custom the package for those using booking code and link so we can track campaign easily. I like Loyalty ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485644489 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485645964 months ago
Verified
... Roi back can developed the price competitor tools about the disparity rate which can be monitored so the platform very helpful in whole complete package to drive direct booking without using third party system. Custome and personalization campign can be tailored with THN or Bench direct but we have to combine with other person so hopefully , roi back can developed this system without depending so one account manager handle it as well. I wish the ROI back have the system as like supernove so we can see which source channel leak our B2B rate. After we found it, the system can cut if off by adjusted our website rate automatically rate artificial intelligence recommendation . Upselling ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485647409 months ago
Verified
... Roi back can developed the price competitor tools about the disparity rate which can be monitored so the platform very helpful in whole complete package to drive direct booking without using third ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485648798 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485650986 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA commision. Meanwhile we got the insight about the market condition from account manager ROI back together make strategy to increased website performance based on targeted ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485652442 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpful ...
See full reviewFunctionality
Balanced
Hoteliers often highlight the functionality of ROIback's digital marketing engine, emphasizing its effectiveness in handling core tasks like booking and reporting. They appreciate the reliability of the platform, noting minimal occurrences of bugs or downtime. The system's customization capabilities allow for tailored workflows, enhancing operational efficiency. Comprehensive insights and reporting features are particularly valuable, providing actionable data that supports informed decision-making. Furthermore, the platform facilitates scalability, accommodating growth and managing an increasing number of users and properties. Despite some suggestions for additional features, hoteliers recognize the software's robustness and adaptability in meeting the diverse needs of their business.
Director of Sales
4.2100808263698 months ago
Verified
... ROIback is our engine provider, its easy to use and mange. ...
See full reviewDirector of Sales
4.2100808265311 months ago
Verified
... The customer service and support team responds quickly and effectively addresses any issues. Their detailed analytic reports help us make informed decisions that enhance business operations. ...
See full reviewGeneral Manager
4.1455646976348 months ago
Verified
... Specialized digital marketing that makes the difference ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485687369 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485688672 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA commision. Meanwhile we got the insight about the market ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485690192 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA commision. Meanwhile we got the insight about the market condition from account manager ROI back together make strategy to increased website performance based on targeted market our hotel. In term of service , the communication ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485691495 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA commision. Meanwhile we got the insight about the market condition from account manager ROI back together make strategy to increased website performance based on targeted market our hotel. In term of service , the communication is very easy to contract and responsive fast based on the urgency . The converstion of the booking is increased on year on year after we communicate each other to fix the issues especially disparity ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485692783 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our ...
See full reviewHead of Strategic Revenue and Innovation
4.081048569493 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA commision. Meanwhile we got the insight about the market condition from account manager ROI back together make strategy to increased website performance based on targeted market our hotel. In term of service , the communication is very easy to contract and responsive fast based on the urgency . The converstion of the booking is increased on year on year after we communicate each other to fix the issues especially disparity rate. During creating campaign Ultra beach party , they can custom the package for those using booking code and link so we can track campaign easily. I like Loyalty member rate can pushed on google meta search by ROI back so we can compete with OTA price ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485696442 months ago
Verified
... Roi back can developed the price competitor tools about the disparity rate which can be monitored so the platform very helpful in whole complete package to drive direct booking without using third party system. Custome and personalization campign can be tailored with THN or Bench direct but we have to combine with other person so hopefully , roi back can developed this system without depending so one account manager handle it as well. I wish the ROI back have the system as like supernove so we can see which source channel leak our B2B rate. After we found it, the system can cut if off by adjusted our website rate automatically rate artificial intelligence recommendation . Upselling recommendation on higher category can be developed as well to push customer choose our website. Attribute ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485697883 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485699268 months ago
Verified
... Roi back can developed the price competitor tools about the disparity rate which can be monitored so the platform very helpful in whole complete package to drive direct booking without using third party system. Custome and personalization campign can be tailored with THN or Bench direct but we have to combine with other person so hopefully , roi back can developed this system without depending so one account manager handle it as well. I wish the ROI back have the system as like supernove so we can see which source channel leak our B2B rate. After we found it, the system can cut if off by adjusted our website rate automatically rate artificial intelligence recommendation . Upselling recommendation on higher category can be developed as well to push customer choose our website. Attribute ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485700564 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our ...
See full reviewUser Interface
Intuitive
Hoteliers often express that the user interface of the CRS could be more user-friendly, as it currently presents navigation challenges. They highlight the need for improvements in ease of navigation to enhance the overall user experience. The visual design is acknowledged, but the interface's customizability is emphasized as an area that could benefit from further development to better align with individual user needs. The clarity of information presented within the interface is also a point of consideration, suggesting a need for more intuitive presentation for users who may not have prior training. Responsiveness and clear mobile compatibility are other aspects that hoteliers believe should be reinforced to better serve a variety of users, including those accessing the system via mobile devices.
General Manager
4.1455647016245 months ago
Verified
... More user friendly CRS, could be quite frustrating to navigate the CRS...time to relook at user experience for a better experience. ...
See full reviewGeneral Manager
4.1455647017917 months ago
Verified
... More user friendly CRS, could be quite frustrating to navigate the CRS...time to relook at user experience for a better experience. ...
See full reviewHead of Strategic Revenue and Innovation
4.081048572892 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our ...
See full reviewHead of Strategic Revenue and Innovation
4.0810485730253 months ago
Verified
... the interface of booking enginee seamless , PPC and SEO can be monitored and evaluated personalize together by dedicated account manager, Website design is cuztomed based on customer jorney and our needs. Account maneger is very helpfull to give recommendation which need to improved direct booking hotel performance. This can be reduced the OTA commision. Meanwhile we got the insight about the market condition from account manager ROI back together make strategy to increased website performance based on targeted market our hotel. In term of service , the communication is very easy to contract and responsive fast based on the urgency . The converstion of the booking is increased on year on year after we communicate each other to fix the issues especially disparity rate. During creating campaign Ultra beach party , they can custom the package for those using booking code and link so we can track campaign easily. I like Loyalty member rate can pushed on google meta search by ROI back so we can compete with OTA price. the feature on extranet ...
See full reviewWhat Types of Hotels ROIBACK is Popular For
Size
1 | X-Small (1-9 room)
2 | Small (10-24 room)
9 | Medium (25-74 room)
14 | Large (75-199 room)
14 | X-Large (200+ room)
Country
10 | Portugal
9 | Thailand
4 | Colombia
3 | Singapore
3 | United Arab Emirates
2 | Vietnam
2 | Indonesia
1 | Uruguay
1 | Chile
1 | Spain
1 | United States of America
Type
15 | Luxury Hotels
15 | Resorts
14 | Boutiques
14 | City Center Hotels
11 | Airport/Conference Hotels
9 | Branded Hotels
9 | Limited Service & Budget Hotels
5 | Bed & Breakfast & Inns
4 | Extended Stay & Serviced Apartments
2 | Casinos
2 | Vacation Rentals & Villas
1 | Hostels
1 | Motels
Region
16 | Asia Pacific
11 | Europe
6 | South America
3 | Middle East
1 | North America
Category
40 | Booking Engine
6 | Website Design
3 | Digital Marketing Agencies
Didn’t find what you were looking for?
Capabilities
SEM (Search Engine Marketing)
SEM (Search Engine Marketing)
Protection of your Brand so that your ads cover 100% of the visibility in your main markets and on the main search engines. Increase your hotel's visibility quickly and immediately. Obtaining quality traffic and converting this traffic into new bookings. Total control of the evolution of your campaigns and costs.
Metasearch
Metasearch
71% of users start their booking on a metasearch engine. ROI X20. For every €1 invested in metasearch campaigns, a high return on investment is achieved. They are undoubtedly one of the most profitable investments in Digital Marketing for Brand.com campaigns. If you are not present with your Brand.com and the user does not find you, the visit will go to other less profitable channels.
Display & Video Ads
Display & Video Ads
Our objective on the one hand is to attract new potential customers ("Prospecting") by making your brand known to a target audience that does not know you but that could be interested in booking your hotel. On the other hand, we will show your ads to users who have already visited your website and therefore know your brand in order to convince them to visit you again and book ("Retargeting").
SEO (Organic Traffic)
SEO (Organic Traffic)
Google: 92% is Google's market share among the different search engines. Traffic: 75% of Google's traffic, to date, is still organic. Mobile First: On Google, mobile searches account for 75% of total searches and generate 25% of transactions. Profitability: Bookings that come through organic traffic have no cost.
Loyalty (Relationship Marketing)
Features
Website Development
SEO & Content
Paid Search & Digital Advertising
E-commerce
Reporting & Analytics
Email Marketing
Consulting Services
Social Media Management
Available Add-ons & Modules
Hotel Booking Engine
Booking EngineWeb Design
Website DesignMeta Search Engines
Hotel Metasearch Management SoftwareRecommended by
Achievements
This vendor's trending score is rising, Roiback | Hotel Digital Marketing Agency is the #2 most trending product in the Digital Marketing Agencies category (out of 121) and the #95 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreROIBACK’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Pricing Available By Request
ROIBACK has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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References
"We have found that Roiback increases the conversion rate of bookings, allowing high control over the user experience within the engine. In addition, we have seen a significant reduction in the shopping cart abandonment rate, leading to greater effectiveness in the process"
"The decision to work with Roiback and their SmartDirect solution at our Marina Rey resort was the right decision for our direct sales. Our sales ratios have increased by 14%, and the usability according to the customer experience is exceptional. We intend to continue along with Roiback and its cutting-edge solution."
"I take this opportunity to express our deepest thanks to Roiback, our exceptional supplier. They have supported, understood and worked with us as if they were an integral part of our company. Their dedication and collaboration have been fundamental to our success. Thank you, Roiback, for being a reliable and loyal partner! You inspire us every day."
Featured Customers
More Products by ROIBACK
Hotelier Rating
Looking for specific info?
ROI back evaluation performance
Head of Strategic Revenue and Innovation from 100 to 199 room Luxury Hotel in Tibubeneng (Indonesia)
Specialized digital marketing that makes the difference
General Manager from 5 to 9 room Boutique in Singapore (Singapore)
ROIback is our engine provider, its easy to use and mange.
Director of Sales from 100 to 199 room City Center Hotel in Dubai (United Arab Emirates)
It looks like ROIBACK is not recommended by any hotels
Check out the top 10 most recommended ROIBACK alternativesExpert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
As a marketing agency Roiback is the spear head in this matter at Spain. Lot of professionals in there! We been working together since Hotelinking came out in 2016 and we can´t think in better travel partners.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
Startup mindset, very agile. But backed by one of the largest tourism companies in the World. Eager to help anytime, and most important, they always are open to learn and improve from others. Always thinking big!
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
As a marketing agency. Roiback is no brainer for hoteliers. They know the business and have powerful partners like Hotelinking to help with marketing actions. It´s an asset for any hotelier that want to grow.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"