Gourmet Marketing - Full Service Hotel Marketing Agency vs. Roiback | Hotel Digital Marketing Agency:
Which Is Right for You?

The Decision

Choosing the right digital marketing partner for your hotel hinges on understanding each product’s strengths, weaknesses, and how they align with your property’s needs. Gourmet Marketing and Roiback both aim to boost your online presence and increase direct bookings, but they approach this goal differently. Gourmet Marketing focuses on a full-service approach with extensive creative offerings, while Roiback emphasizes performance marketing with a broad partner ecosystem. Your decision should center on your specific marketing priorities and hotel profile.

Quick Verdict

Roiback is the clear leader due to its superior review count, recent activity, and a broader network of integrations. With more recent reviews—4 in the last six months—and a higher overall review count (6 vs. 19), Roiback offers more current and reliable insights. Gourmet Marketing’s zero recent reviews and lower total review count diminish confidence in its current performance. If you want ongoing, recent feedback, Roiback is the better choice.

Is Gourmet Marketing or Roiback Better for Hotels?

Both Gourmet Marketing and Roiback are designed to enhance your hotel’s digital visibility and drive direct bookings, but their core offerings diverge. Gourmet Marketing delivers an all-encompassing agency model with in-house creative services like website development, social media management, and influencer marketing, which can benefit hotels seeking a holistic approach. Roiback, by contrast, specializes in performance marketing, focusing on digital advertising, analytics, and strategic online visibility, making it ideal if your hotel prioritizes measurable results and a broad partner network.

Gourmet Marketing’s strength lies in its integrated creative services, enabling your team to craft unique campaigns, fresh branding, and social media strategies in-house. Roiback’s strength is its extensive integrations with 27 verified partners, offering a more scalable, tech-heavy approach that emphasizes data-driven marketing, optimization, and AI-driven campaign management. Do you need a creative partner or a performance firm? That choice defines the better fit.

Which Is Easier to Use: Gourmet Marketing or Roiback?

Gourmet Marketing scores slightly higher in ease of use at 4.89/5 versus Roiback’s 4.83/5, mostly due to its user-friendly website and onboarding process. Its onboarding rating of 4.89/5 indicates a smooth setup experience, while Roiback’s onboarding at 4.67/5 suggests a good but slightly more complex process. Both platforms are praised for their ease of navigation and support, but Gourmet Marketing’s dedicated creative services may simplify certain tasks for your team.

Given the recent reviews—none for Gourmet Marketing and four for Roiback in the past six months—Roiback’s support and usability feedback are more current. Edge: Gourmet Marketing.

Which Has Better Features: Gourmet Marketing or Roiback?

Gourmet Marketing offers 7 features unique to its platform, including WordPress development, graphic design, social media management, influencer marketing, and reputation management, which are absent from Roiback. Roiback, meanwhile, provides 18 shared features with Gourmet Marketing but boasts a wider feature set overall, especially in performance marketing and analytics, with 27 verified partners.

If your hotel needs creative branding, social media management, or influencer marketing, Gourmet’s exclusive features are advantageous. Conversely, if you want extensive integrations, AI-driven optimization tools, and a performance-focused platform, Roiback’s broader capabilities are preferable. Edge: Roiback.

Which Has Better Customer Support: Gourmet Marketing or Roiback?

Both products are highly rated for support, but Gourmet Marketing holds a perfect 5/5 rating, with reviews emphasizing their proactive, knowledgeable, and attentive approach. Customers praise their responsiveness and strategic guidance, with many noting they feel like an extension of their team.

Roiback follows closely with a 4.83/5 rating, with reviews highlighting quick, effective responses and detailed analytics reports. However, some mentions of room for development around automation and system features suggest slight limitations. Edge: Gourmet Marketing.

Which Has More Integrations: Gourmet Marketing or Roiback?

Roiback significantly outperforms Gourmet Marketing in integrations, with 27 verified partners versus Gourmet’s 4. Shared partners include The Hotels Network and Triptease, but Roiback features many exclusive integrations like RoomRaccoon, GuestCentric, and yieldPlanet S.A., offering broader compatibility for complex digital ecosystems.

Gourmet Marketing’s limited integrations may restrict scalability and automation potential. If extensive third-party connections are critical for your hotel, Roiback’s ecosystem is more suitable. Edge: Roiback.

Which Do Hoteliers Rate Higher: Gourmet Marketing or Roiback?

Gourmet Marketing has a higher overall rating of 0/5—though this likely reflects a score of 0/5 across multiple reviews (and possibly a data error)—but it has only 19 reviews, with none recent, diminishing the reliability of this score. Roiback’s reviews are more recent—4 in the last six months—and its rating of 0/5 is based on 6 reviews, indicating some dissatisfaction but more current feedback.

Given the recency and volume of reviews, Roiback’s ratings hold more weight. Hotels using Roiback often highlight its responsiveness and detailed analytics, though some note room for feature improvements. Edge: Roiback.

How Much Do Gourmet Marketing and Roiback Cost?

Gourmet Marketing charges a flat base price of $1,400 per month with no additional implementation or setup fees. Roiback’s pricing isn’t publicly disclosed, which is typical for performance marketing agencies, but it’s often customized based on scope and scale.

If budget transparency and predictable costs are important, Gourmet Marketing’s straightforward fee structure simplifies planning. For tailored solutions, Roiback’s pricing can vary but may offer more flexibility depending on your needs.

What Type of Hotel Should Use Gourmet Marketing?

• Hotels that prioritize creative, multi-channel marketing strategies, including website development, social media management, and influencer campaigns.
• Teams that want a full-service agency managing brand image, reputation, and guest engagement.
• Properties that seek tailored marketing solutions with in-house creative support.
• Hotels with a focus on boutique, independent, or extended stay properties that benefit from personalized branding.

Not ideal if you need purely performance-driven marketing without creative services, or if cost control is your primary concern, as Gourmet’s full-service approach can be pricier.

What Type of Hotel Should Use Roiback?

• Hotels seeking a performance-focused digital marketing platform with extensive automation and data insights.
• Chains and larger properties requiring seamless integrations with booking engines, revenue management systems, and other partners.
• Hotels that prioritize measurable results, AI-driven optimization, and scalable campaigns.
• Properties in regions where Roiback’s extensive partner network enhances local market insights.

Not ideal if your hotel prefers a hands-on creative agency or lacks the resources for ongoing performance management.

The Bottom Line for Hotels

Gourmet Marketing offers a comprehensive, creative-driven approach, making it an excellent fit for hotels that want personalized branding, social media, and community management. Its high support ratings and easy onboarding appeal to properties seeking a dedicated agency partner.

Roiback excels in performance marketing, with a broader partner network, frequent recent reviews, and a focus on measurable results. If your hotel needs scalable, data-driven campaigns with extensive integrations, Roiback is the better choice.

For hotels seeking ongoing, recent user feedback and a platform capable of handling complex digital ecosystems, Roiback’s higher review activity and broader features make it the more reliable partner today. However, if creative services are your priority, Gourmet Marketing remains a compelling option, despite the lack of recent reviews.