The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 13 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Amadeus shines in ease of use and customer support , with exclusive features like Guest profiles and Marketing Automation.
Giggle.tips shines .
Side-by-side ratings based on 13 verified hotelier reviews on HTR.
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| Ease of Use |
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| Starting Price | Contact sales | Contact sales |
| Verified Reviews | 13 | 0 |
How each product ranks among Hotel CRM & Email Marketing vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | #29 0 reviews | — |
| Mid-Size (25-74 rooms) ▾ | #20 7 reviews | — |
| Large (75-199 rooms) ▾ | #14 5 reviews | — |
| X-Large (200+ rooms) | #16 0 reviews | — |
By Property Type
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| Boutique | #22 2 reviews | — |
| Luxury ▾ | #19 5 reviews | — |
| Branded / Chain ▾ | #18 5 reviews | — |
| Extended Stay | #17 2 reviews | — |
By Region
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| North America ▾ | #12 5 reviews | — |
| Europe | #18 3 reviews | — |
| Asia Pacific | #12 0 reviews | — |
Choosing between Amadeus Guest Management Solutions and Giggle.tips for your hotel's CRM and email marketing depends on your operational needs and growth ambitions. Amadeus offers a comprehensive, feature-rich platform with a large, recent review base, while Giggle.tips appears to be a smaller, less reviewed product without recent user feedback. Both aim to enhance guest engagement, but they serve very different hotel profiles and strategic goals.
Amadeus is a well-established solution with a broad global presence and extensive integrations, whereas Giggle.tips is a newer, seemingly simpler product with limited data. Which product will align better with your hotel’s size, complexity, and future plans?
Amadeus provides a robust CRM and marketing automation platform designed for hotels seeking an all-in-one guest engagement solution. It offers 24 unique features, including guest profiles, segmentation, automation, and an open API, supported by over 13 reviews, three recent, with a 4/5 overall rating and 79% likelihood to recommend.
Giggle.tips, by comparison, has zero reviews and no measurable features or integrations, making it difficult to assess suitability. Its lack of recent feedback and features suggests it's more of a basic or emerging tool. Do you prefer a proven, feature-rich platform or a less tested alternative?
If your hotel requires a comprehensive guest management system with advanced segmentation, automation, and integrations, Amadeus is the clear choice. Its extensive feature set (24 features) and proven track record make it suitable for mid-sized to large hotels or chains aiming for sophisticated marketing.
Conversely, if your hotel is small, has minimal needs, or is just starting with email marketing and CRM, Giggle.tips might seem appealing—though its lack of reviews and features makes it hard to validate. For hotels seeking reliable, proven tools, Amadeus remains the safest pick.
Amadeus scores a 3.38/5 for ease of use, reflecting a somewhat moderate learning curve but with a generally manageable interface. Its onboarding process scores 3.33/5, indicating room for improvement but overall manageable for teams willing to invest time.
Giggle.tips, with no available ratings or user feedback, cannot be accurately assessed. Given the lack of data, it’s reasonable to assume it might be simpler or less complex—but this is unconfirmed. Edge: Amadeus.
Amadeus offers 24 distinct features, including guest profiles, a WYSIWYG HTML editor, automation, segmentation, and loyalty tools—many of which are essential for targeted marketing and guest engagement. It also provides advanced functions like A/B testing, campaign templates, and an open API, enabling extensive customization.
Giggle.tips does not list any features or integrations, making it impossible to compare on capabilities. Given the comprehensive feature set, Amadeus clearly leads. Edge: Amadeus.
Amadeus’s customer support ratings sit at 3.58/5, with reviews noting professionalism and efficiency in support services. On the positive side, some users mention the support team as helpful, but others cite slow response times and room for improvement.
Giggle.tips has no reviews or support ratings available, leaving its support quality unknown. Without user feedback, Amadeus’s support remains the more credible choice. Edge: Amadeus.
Amadeus integrates with 104 verified partners, including major vendors like Priority Software, Orange Hotel Marketing, and RevControl, offering extensive connectivity within the hotel tech ecosystem. These integrations facilitate smooth data flow and operational efficiency.
Giggle.tips reports no verified integrations or partners, severely limiting its connectivity potential. For hotels relying on a broad ecosystem of tools, Amadeus’s integrations are a significant advantage. Edge: Amadeus.
Amadeus has a total of 13 reviews, with an overall rating of 4/5 and recent reviews from the last six months. Hotel segments such as city center hotels and independent properties rate it around 3.8/5 to 4/5, indicating moderate satisfaction and room for improvement.
Giggle.tips’s lack of reviews makes it impossible to gauge user satisfaction or perceived value. Given the recent review activity, Amadeus’s rating and feedback provide more reliable insights. Edge: Amadeus.
Pricing details for Amadeus are not publicly available, but it is known that it does not offer a freemium plan or a flat-rate monthly fee, suggesting a customized quote based on property size and needs. The implementation fee is also not disclosed.
Giggle.tips similarly offers no publicly listed pricing, and no trial options are available. Both products likely require direct vendor consultation, but Amadeus’s extensive features imply a potentially higher investment. Further details are needed to compare value accurately.
Not ideal if your hotel is very small or prefers a simple, low-cost solution without extensive features.
Not ideal if your hotel requires in-depth automation, detailed guest profiles, or extensive integrations—Giggle.tips offers limited data to support these needs.
Amadeus stands out as a proven, feature-rich platform with extensive integrations and a strong recent review base. Its capabilities cater well to mid-sized and large hotels aiming for sophisticated guest engagement strategies.
Giggle.tips appears to be a less developed product with no recent reviews or features, making it unsuitable for hotels with serious marketing ambitions. It might suit very small properties or those testing basic email campaigns.
Choosing Amadeus ensures access to a mature, well-supported system capable of scaling with your hotel. If your hotel needs a reliable, comprehensive CRM and marketing automation platform, Amadeus clearly leads.
However, if your hotel’s marketing is minimal and you prefer a very simple tool to start with, Giggle.tips could be considered—though the lack of data and reviews makes this a riskier choice.
In conclusion, for most hotels looking for a dependable, feature-rich solution backed by recent user feedback, Amadeus remains the stronger pick. Its proven performance and extensive ecosystem support your hotel’s growth, guest loyalty, and revenue goals.
Hotel CRM & Email Marketing pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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According to HTR's product database, Amadeus – Guest Management Solutions and Giggle.tips share 0 features. Here are the key differences — features one has that the other lacks.
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| Centralized data warehouse | ||
| Centralized multi-hotel/multi-brand solution | ||
| Guest profiles | ||
| Segmentation | ||
| Template Editor | ||
| WYSIWYG - HTML Editor |
Showing top differences. 12 more features differ between these products.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Amadeus – Guest Management Solutions and Giggle.tips share many core Hotel CRM & Email Marketing features, but each has unique capabilities. Amadeus – Guest Management Solutions offers 104 verified integration partners, while Giggle.tips offers 0. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Amadeus – Guest Management Solutions leads in ease of use at 3.4/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Amadeus – Guest Management Solutions: No. Giggle.tips: No. Neither product currently offers a free tier. Most Hotel CRM & Email Marketing vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Amadeus has an HT Score of 0 and Giggle.tips has 0. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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