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Amadeus – Guest Management Solutions
4.0 (8 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Amadeus – Guest Management Solutions
Unranked in Hotel CRM & Email Marketing
Personalize guest communications, increase hotel guest loyalty and drive repeat business. A 360° solution that boosts hotel guest engagement at every touchpoint.
83% recommended by 156 hotels
Marriott, IHG Hotels, Pan Pacific Hotels & 153 others
What is Amadeus?
Founded in 1987 | Headquarters in Madrid (Spain) | 14190 employees
Amadeus – Guest Management is a robust guest management system designed to enhance hotel operations and guest engagement. It goes beyond traditional CRM functionalities by offering an integrated suite of marketing automation tools. This powerful platform enables hotels to identify their guests and prospects, personalize communications, and deliver targeted messaging at the right moments. Through its seamless customization options, hotels can engage guests before, during, and after their stay, thereby driving loyalty and repeat business. By maximizing the value of guest data, Amadeus – Guest Management continuously boosts revenue and enhances guest experiences, fitting smoothly into existing hotel operations.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Amadeus products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Amadeus Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Amadeus Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by Amadeus
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Amadeus's Provided Description:
"Amadeus' Guest Management Solutions (GMS) is more than just a customer relationship management (CRM) tool, it offers a comprehensive suite of marketing automation and guest loyalty tools to engage your hotel guests, create repeat guests and drive incremental revenue. Target guests with the right message at the right time, even as their behaviors change. Seamlessly personalize and customize your communications before, during and after their stay. Maximize the value of your guest data to continuously drive revenue and engagement for your hotel."
FAQs
Amadeus doesn’t have any screenshots available
Capabilities
Recover Abandoned Bookings with Cart Abandonment
Recover Abandoned Bookings with Cart Abandonment
Automated email follow-ups to recover lost bookings of guests who abandon the booking process.
Personalize Loyalty Programs to Develop Guest Relationships
Personalize Loyalty Programs to Develop Guest Relationships
Encourage repeat stays and recognize returning guests with personalized loyalty programs. We offer a variety of loyalty models with a flexible and powerful out-of-the-box solution for hotels to build a program their way.
Send Surveys and Automate Follow-ups
Send Surveys and Automate Follow-ups
Surveys and forms that let you measure and improve the guest experience. Send custom surveys at various touchpoints of the stay. A pre-arrival or preferences survey, arrival or check-in survey, and customize post-trip or cancellation surveys. All surveys can be equipped with an automated follow-up to increase submission rates.
Email Marketing with Detailed Data Segmentation
Email Marketing with Detailed Data Segmentation
Build high-performing, responsive emails across all email clients with drag and drop editing for greater efficiency and speed. Personalize emails based on data from the guest profile. Send targeted campaigns by segmenting guest or prospect data alongside general and hospitality-specific criteria.
Automate Campaign or Survey Follow-Ups
Automate Campaign or Survey Follow-Ups
Create and automate repetitive tasks such as survey or campaign follow-up/reminder emails. Build a comprehensive email marketing campaign or post stay survey drip to automate emails that send frequently. (Examples: Post stay survey and rebook, marketing follow-up to resend an unopened campaign, OTA win-back, anniversary of stay, and more).
Optimize Distribution for Marketing Campaigns
Optimize Distribution for Marketing Campaigns
Take the guesswork out of scheduling your marketing emails. Campaign Advisor uses proprietary data and machine learning algorithms to make your campaigns more successful.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Amadeus Reviews Summary
Ease of Use
3.4/5
Customer Support
3.6/5
ROI
3.6/5
Implementation
3.5/5
Recommended by
Achievements
This vendor's trending score is rising, Amadeus – Guest Management Solutions is the #7 most trending product in the Hotel CRM & Email Marketing category (out of 68) and the #201 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreAmadeus’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Amadeus Pricing
Pricing Available By Request
Amadeus has opted not to share general pricing on their profile but you can request a quote below. Often this is an indicator that pricing is flexible so it is recommended that you obtain multiple price quotes to negotiate.
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Amadeus Case Studies
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References
"We are quarter-on-quarter, year-on-year, 100% up on revenue, which is amazing for the venue and amazing for the team. Delphi has helped hugely with that visibility of reporting."
Hayley Smith
Head of Sales @
Silverstone Circuit
"I definitely could not do my job as effectively, or manage our property's assets, without having HotSOS."
Rudy Garcia
Director of Facility Services @
La Cantera Resort & Spa
"HotSOS has immensely helped our operation be much more efficient and customer-focused and is embraced by every level of our organization. We couldn't imagine our operation without it."
Roman Husock
Director of Rooms @
De L'Europe Amsterdam
"HotSOS delivers a real-time overview of room inventory, enabling room attendants to prioritize cleaning based on guest check-outs and arrivals. It allows supervisors to efficiently prioritize tasks without the need for direct communication with the room attendants, and identify areas for improvement, thus enhancing overall efficiency. It is a truly exceptional tool!"
Moshe Cohen
Applications Trainer @
"HotSOS is integral to the seamless operation of our business, and it has become indispensable in maintaining our high service level."
Jorine Heutink
Executive Housekeeper @
Hotel Okura Amsterdam
"By adopting Delphi at most of our properties, Easton’s has been able to standardize the training and coaching of our sales force, enabling consistent lead processing and response. Delphi’s merge template feature enhances efficiency across the board. We encourage our sales force to fully utilize the system, which has notably increased our capacity to handle above-property leads."
Sarah Moniz
Executive Director of Sales @
Easton's Group of Hotels
"Our partnership with Amadeus gave us the opportunity to test hotel ads for retargeting, which contributed to a 40% increase in bookings from Facebook Remarketing."
Nicole Weatherstone
Growth Marketing Manager @
Hyatt Vacation Club At The Welk
"Since using Demand360, the Pace, Groups, and Segment & Channels reports have become great assets to help make decisions in my day-to-day work."
Doris Búcaro
Revenue Manager @
Hyatt Centric Guatemala City
"Demand360 has helped the hotel in seeing areas of opportunity. Before Demand360 the hotel didn't know if our pace was in line with where it should be, and Demand360 gives you that benchmark to make that decision on whether you're too built up or not built up enough."
Joseph Bustos
Director of Revenue @
YOTEL New York Times Square
"On iHotelier Booking Engine 4.0, we can run private offers to compete with the OTA’s loyalty programs. Since we started running private offers, it has become one of our top 3 rate plans booked on the website. Our private offers members list now exceeds 2,100 guests."
William Koo
Revenue Consultant @
Waikiki Resort Hotel
"People were Googling us, but because we had poor rate parity, they were not clicking on Brand.com as it did not have attractive rates. Having competitive rates increased the number of sessions to our website and subsequently massively increased our conversion rate. Today we are in parity and people are increasingly coming to our website."
Sarah Major-Bourgeois
Director of Distribution @
Hôtel Le Germain Montréal
"At the beginning, the change was a bit scary and the housekeeping staff were nervous about us being able to check on them everywhere, but now if they didn’t have it I think they’d panic! We all love it."
Martijn Drost
Head of Engineering and IT @
Sofitel Legend The Grand Amsterdam
"When a guest checks out, our housekeeping team is notified immediately, meaning they can be deployed to clear the rooms straight away. Before, all communication would have to be done over the phone which takes up a lot of time, but, because we have Amadeus Service Optimization, we can send live updates on the app which has made a big impact on the speed in which we can work."
Chandra Illanperuma
Director of Housekeeping @
Palazzo Versace Dubai at Jaddaf Waterfront
"The fact that all departments can see where our room attendants are without having to track them down is absolutely priceless. Time is our currency and it’s all about productivity to make sure we’re turning the house as quickly as possible. With Amadeus Service Optimization, our managers don’t have to micromanage staff, which gives them more time to engage guests and complete room inspections to ensure quality."
Maria Cuevas
Director of Housekeeping @
Waldorf Astoria Monarch Beach
"Analyzing the trends through the system allows us to optimize staff scheduling so we can meet the demands of the day. We can also prioritize our work with minimal effort so we can respond quickly to guests and get right back to building maintenance. By leveraging the system we’ve prevented 24% more incidents from occurring because everyone has eyes on what work needs to be done, and our teams can easily strategize with housekeeping and other departments on important projects without impacting our guests."
Markus Krebs
Resort Manager @
Waldorf Astoria Monarch Beach
"Everybody can see within Amadeus Service Optimization what the status of a work ticket is, so you don’t need to call others to get information. If there’s a shift change, the incoming team member can track what’s been done already since the information is stored in one place."
Martijn Drost
Head of Engineering and IT @
Sofitel Legend The Grand Amsterdam
"I was so happy to see that the Palazzo Versace Dubai already had Amadeus Service Optimization when I started, otherwise, implementing it would have been the first thing I would have done! I have spent many years in the hotel industry before technology was so advanced and have found Amadeus Service Optimization has significantly improved the speed of communication and the handling of guest requests."
Chandra Illanperuma
Director of Housekeeping @
Palazzo Versace Dubai at Jaddaf Waterfront
"Whether we’re improving operational efficiencies, data and reporting, or executing an event, Amadeus Sales & Event Management has been the solution to help us realize our goals and deliver the best guest experience we possibly can."
Kathy Magrane
Director of Sales Solutions and Systems @
Denihan Hospitality Group
"By leveraging the automation capabilities of Amadeus Sales & Event Management, our time is freed up to focus on building one-of-a-kind experiences for our guests that will keep them coming back!"
Alex Filiatrault
Regional Director of Sales, Marketing, and Revenue Management @
Silver Hotel Group
"With Amadeus Sales & Event Management, our communication as a team has improved since data and information is centralized. It’s eliminated any confusion as to the status of an event or contract and made the planning process much quicker."
Denise Cole
Director of Sales & Marketing @
Hilton Garden Inn Atlanta Airport/millenium Center
"Amadeus Sales & Event Management – Advanced gives us more ability to track sales and keep on top of what’s going on. We are now able to track ROI on things like events and offers, which helps our staff to understand and manage their business better. It’s a real benefit for us."
Barbara Fulton
Group M&E Revenue Manager @
Valor Hospitality Partners
"Using Amadeus Sales & Event Management – Advanced with Sertifi has revolutionized the way we work. With access anytime, anywhere, our sales team can use it when they travel, and it’s allowed our convention services team the time to work directly alongside our customers. That’s really the entire goal, to create a better bond and provide better service for them."
Gavin Mealiffe
Vice President of Sales @
Tropicana @ Las Vegas (E)
""The global industry standard for managing and executing group events""
Adam Vonthethoff
General Manager – Food & Beverage @
Oval Hotel
"[Amadeus] is the leading technology solution provider in hospitality..."
Daisy Wang
Deputy Manager @
Beijing International Hotel
"IHG is a brand and consumer driven company. We use insight to anticipate consumer trends and behaviour. We also have a long track record of investing in relevant technologies to support our brand promise and build a closer relationship with our guests. Partnering with Amadeus will help us continue to do just that."
Eric Pearson
Executive Vice President and Chief Information Officer @
Intercontinental Hotels Group
Featured Customers
More Products by Amadeus
Hotelier Rating
Looking for specific info?
0
Lousy experience
Digital Marketing Manager from 50-74 room Bed & Breakfast & Inn in Mexico City (Mexico)
Verified
3 years ago
the way of selling is strange, as soon as you hire the problems begins, 8 months for integration, many errors detected that were never solved.
Mexico
Mexico
Digital Marketing Manager
Mid-Sized Hotel
10
One of the Best Technologies
DOMS from 200 to 499 room Resort in Iztapa (Guatemala)
Verified
4 years ago
Easy to use CRS interface, complete analytics reporting for strategic decisions, Advance pricing engine to manage promotions and your revenue strategy. All in one connections for all channels including metasearch
Guatemala
Guatemala
DOMS
X-Large Hotel
8
Our marketing reach and knowledge of our guest/audience behavior has grown substantially
Revenue Admin from 200 to 499 room City Center Hotel in San Antonio (United States of America)
Verified
7 years ago
TravelClick's GMS is very much worth the effort of learning how to navigate the system. With this powerful database, our marketing reach and knowledge of our guest/audience behavior has grown substantially.
United States of America
United States of America
Revenue Admin
X-Large Hotel
10
Excellent product and tools
Director of Revenue from 200 to 499 room Branded Hotel in Antwerp (Belgium)
Verified
7 years ago
All Travelclick systems are reliable and strong sources with very good integrations with other vendors and 3rd parties. Support services are professional and efficient.
Belgium
Belgium
Director of Revenue
X-Large Hotel
9
Swiss Digital Marketing Manager Review of TravelClick
Digital Marketing Manager from 100 to 199 room Airport/Conference Hotel in Basel (Switzerland)
Verified
7 years ago
Digital Marketing Agencies will be number one
Agency 360 and Rate 360 follow
Switzerland
Switzerland
Digital Marketing Manager
Large Hotel
8
Agency 360 provides you with the perfect target
Sales and Marketing from 200 to 499 room Bed & Breakfast & Inn in Isla Verde (Caribbean)
Verified
7 years ago
Agency 360 provides you with the perfect target, also let you know about competition and positioning.
CRS need to have more bilingual staff, its a problem.
Rate 360, Is very effective
Great products, looking forward to our new website
Caribbean
Caribbean
Sales and Marketing
X-Large Hotel
4
TravelClick as an email provider is not the best choice
Director of Marketing from 100 to 199 room Branded Hotel in Sunnyvale (United States of America)
Verified
7 years ago
The widget is easy to use and photos are simple to add. Sending emails are pretty seamless once the list is loaded.
United States of America
United States of America
Director of Marketing
Large Hotel
8
I enjoy using Z-Direct to send out our email marketing because it allows for us to directly target customers based on specific information which results in a higher open rate.
Marketing & Social Media Manager from 200 to 499 room City Center Hotel in Auburn (United States of America)
Verified
8 years ago
I like that they link with our guest services system which provides detailed reservation information. Having this information allows us to target guests with specific information which results in higher open rates for our emails.
United States of America
United States of America
Marketing & Social Media Manager
X-Large Hotel
- 1
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Support
Unverified
Amadeus has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2025
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