The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 68 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Amaze Insights shines .
HotelIQ shines in ease of use and customer support — especially for independent properties (4.9/5) , with exclusive features like Revenue pacing and Food & Beverage Reporting, Analysis & Forecasting.
Side-by-side ratings based on 68 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $200/mo |
| Verified Reviews | 0 | 68 |
After analyzing 68 verified reviews, Amaze Insights users most value its , while HotelIQ users highlight customizable and comprehensive reporting, advanced data analytics, user-friendly. Click any theme to see what reviewers say.
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Customizable and Comprehensive Reporting
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Advanced Data Analytics
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User-Friendly
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Versatility and Customization
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System Performance Issues
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Cost Concerns
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How each product ranks among Business Intelligence vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) | — | #15 4 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #9 24 reviews |
| Large (75-199 rooms) ▾ | — | #6 26 reviews |
| X-Large (200+ rooms) ▾ | — | #13 5 reviews |
By Property Type
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| Boutique ▾ | — | #11 23 reviews |
| Luxury ▾ | — | #6 48 reviews |
| Branded / Chain ▾ | — | #9 30 reviews |
| Extended Stay ▾ | — | #6 7 reviews |
By Region
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| North America ▾ | — | #9 27 reviews |
| Europe ▾ | — | #10 19 reviews |
| Asia Pacific | — | #9 4 reviews |
| Middle East ▾ | — | #4 12 reviews |
You’re evaluating Amaze Insights and HotelIQ, both designed to enhance your hotel’s business intelligence capabilities. While Amaze Insights is a new entrant with no recent reviews or ratings, HotelIQ stands out for its extensive user feedback, averaging 4.78 out of 5 stars from 61 reviews, with recent assessments indicating continued high satisfaction. Given the recent data, HotelIQ’s strong presence and proven track record make it the more reliable choice for your hotel’s analytics needs. But how do they compare across key aspects?
Both Amaze Insights and HotelIQ aim to turn your raw data into actionable insights, but their approaches differ. Amaze Insights, with no current ratings or reviews, appears largely untested in the market, whereas HotelIQ boasts detailed, recent positive reviews emphasizing its ease of use, depth of analysis, and support. HotelIQ’s active user base and high recommendation scores suggest it’s a more mature, trusted platform. Does your hotel need a proven solution or an untested option?
If your hotel requires deep, granular data analysis, customizable reporting, and seamless integrations, HotelIQ is the clear choice. Its ability to drill down to rate code levels, manage multi-property portfolios, and provide real-time insights suits larger, data-driven hotels or chains. Conversely, Amaze Insights might appeal if you’re seeking a newer, possibly more affordable solution, but the lack of recent reviews makes this a risk. For now, HotelIQ’s proven performance makes it the safer bet.
HotelIQ scores highly with an overall ease of use rating of 4.8/5, supported by reviews describing its intuitive interface, quick onboarding, and minimal training needs. Users praise its straightforward dashboards, automation, and quick navigation. Amaze Insights, lacking recent reviews or ratings, offers no data on usability, but given the absence of user feedback, it’s impossible to confirm its ease. Based on available information, edge: HotelIQ.
HotelIQ holds a significant advantage with 25 unique features, including automated data gathering, dashboards, revenue pacing, multi-property management, and AI-driven insights. Amaze Insights currently offers no distinct features, indicating a lack of depth or breadth in its capability set. If your hotel needs comprehensive, customizable analytics with automation and AI, HotelIQ provides a substantial edge. Amaze Insights’ feature offering remains unverified.
HotelIQ’s customer support rating of 4.77/5 is backed by reviews praising its responsiveness and proactive assistance, with users calling support “amazing” and “fast to respond.” Amaze Insights offers no recent support reviews, making it impossible to assess its customer service. Given the strong, recent feedback for HotelIQ, edge: HotelIQ.
HotelIQ connects with eight verified partners, including STR, Oracle Hospitality, and Springer-Miller Systems, facilitating extensive data integration. Amaze Insights has only three verified partners, with integrations limited to SalesAndCatering.com, Event Temple, and Tripleseat. The broader integration ecosystem of HotelIQ provides more flexibility for your data ecosystem. Edge: HotelIQ.
HotelIQ’s average rating of 4.78/5 reflects consistent positive reviews across various hotel segments, including independent, branded, luxury, and resort properties. Amaze Insights has no recent reviews or ratings to compare. This absence of recent data makes HotelIQ the clear leader in user satisfaction. Edge: HotelIQ.
Amaze Insights does not disclose pricing details, suggesting it may be customized or not readily available. HotelIQ’s base price is $200 per month, with no mention of discounts or tiered options. This transparent pricing for HotelIQ simplifies budget planning for your hotel. Amaze Insights’ pricing remains uncertain, which could pose budgeting challenges.
Not ideal if your hotel requires proven stability or extensive integrations.
Not ideal if your hotel has a tight budget and prefers a low-cost, basic BI tool.
The core difference lies in market presence: HotelIQ is well-established with a proven track record, while Amaze Insights is a new entrant with no recent reviews. If your hotel values proven reliability and comprehensive features, HotelIQ is the clear choice, especially for larger properties or chains. Amaze Insights might appeal if you’re looking to experiment with AI and predictive insights, but the lack of validation makes it a riskier option.
When to choose HotelIQ:
When to consider Amaze Insights:
In conclusion, HotelIQ’s strong market presence, recent positive reviews, and feature set make it the recommended solution for most hotels seeking reliable, in-depth business intelligence. Amaze Insights, while promising on paper, currently lacks the validation to be a safe choice.
Business Intelligence pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $200/mo |
According to HTR's product database, Amaze Insights and HotelIQ share 0 features. Here are the key differences — features one has that the other lacks.
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| Analytics dashboard | ||
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| Multi-property management | ||
| Revenue pacing | ||
| Sales team productivity tracking |
Showing top differences. 13 more features differ between these products.
What hoteliers love
Hoteliers appreciate the extensive and customizable reporting options, including the ability to format reports to their needs and extract data in vari... Hoteliers appreciate the extensive and customizable reporting options, including the ability to format reports to their needs and extract data in various formats. This feature is emphasized for its impact on time-saving and precision in reporting.
Users frequently mention HotelIQ's robust analytical capabilities, highlighting its ability to dissect data down to rate code levels and provide compr... Users frequently mention HotelIQ's robust analytical capabilities, highlighting its ability to dissect data down to rate code levels and provide comprehensive business insights. This feature is particularly valued for making informed strategic decisions quickly.
The platform is frequently described as very user-friendly and intuitive, which allows users to navigate and utilize its features with minimal trainin... The platform is frequently described as very user-friendly and intuitive, which allows users to navigate and utilize its features with minimal training. This ease of use is often mentioned as a significant advantage.
Where hoteliers push back
Some users report occasional system slowdowns, especially when running complex reports or downloading large files. This has been identified as an area... Some users report occasional system slowdowns, especially when running complex reports or downloading large files. This has been identified as an area needing improvement for better efficiency and user experience.
A few users mention that HotelIQ can be on the expensive side for some hotels. However, they generally agree that despite the cost, the tool offers co... A few users mention that HotelIQ can be on the expensive side for some hotels. However, they generally agree that despite the cost, the tool offers considerable value by driving revenue and optimizing business operations.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Amaze Insights and HotelIQ share many core Business Intelligence features, but each has unique capabilities. Amaze Insights offers 3 verified integration partners, while HotelIQ offers 8. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. HotelIQ leads in ease of use at 4.8/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Amaze Insights: No. HotelIQ: No. Neither product currently offers a free tier. Most Business Intelligence vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Amaze Insights has an HT Score of 0 and HotelIQ has 24. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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