The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 41 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Angelfish shines .
HotelRunner shines in ease of use and customer support , with exclusive features like Mobile optimized/responsive and Automated reporting.
Side-by-side ratings based on 41 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 41 |
After analyzing 41 verified reviews, Angelfish users most value its , while HotelRunner users highlight customer support, ease of use, channel management. Click any theme to see what reviewers say.
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Customer Support
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Channel Management
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Integration with OTAs
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Booking Engine
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Reporting Features
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How each product ranks among Booking Engine vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #19 16 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #29 9 reviews |
| Large (75-199 rooms) | — | #31 0 reviews |
| X-Large (200+ rooms) | — | #25 1 reviews |
By Property Type
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| Boutique ▾ | — | #18 22 reviews |
| Luxury ▾ | — | #28 9 reviews |
| Branded / Chain | — | #31 3 reviews |
| Extended Stay | — | #33 1 reviews |
By Region
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| North America | — | #26 1 reviews |
| Europe ▾ | — | #22 12 reviews |
| Asia Pacific | — | #20 3 reviews |
| Middle East ▾ | — | #1 16 reviews |
Choosing between Angelfish Software by Angelfish and the Booking Engine by HotelRunner hinges on your hotel’s specific needs and priorities. Both products aim to streamline booking processes, but they approach this goal differently. Angelfish is a niche analytics platform that emphasizes website performance and user behavior, whereas HotelRunner offers a comprehensive booking engine with extensive channel management and marketing tools. Your decision should focus on what your hotel most needs to improve: analytics and website insights or booking and distribution capabilities.
While Angelfish excels in data analysis and website optimization, it lacks a booking engine altogether. HotelRunner, with its 40+ features and more recent, higher-rated reviews, provides a more complete solution for direct bookings and channel integration. Would you prefer a specialized analytics tool or an all-in-one booking platform? That choice determines which product fits your hotel best.
Angelfish is designed for businesses prioritizing website analytics and user behavior insights, helping you optimize your online presence. However, it does not include a booking engine or channel management features, limiting its utility for direct booking growth. HotelRunner, by contrast, focuses on capturing bookings directly through your website while managing multiple channels effortlessly.
HotelRunner’s 40+ features, including multi-currency, multi-lingual capabilities, and extensive third-party integrations, make it more suitable for hotels seeking to expand their online reach and boost occupancy. If your hotel needs detailed website analytics, Angelfish might be appealing, but if your goal is to drive bookings and streamline distribution, HotelRunner is the clear winner.
HotelRunner scores a 4.73/5 for ease of use based on recent reviews, with users praising its intuitive interface, straightforward setup, and helpful onboarding support. Its platform is designed for hoteliers with varying levels of technical expertise, and many mention the quick learning curve and responsive customer support.
Angelfish, in contrast, scores 0/5, with no recent reviews or ratings available, indicating limited feedback on usability. Its complex and specialized analytics interface might be overwhelming if your team is seeking a simple, user-friendly solution.
Edge: HotelRunner.
HotelRunner offers over 40 features, including mobile responsiveness, multi-currency, multi-lingual support, automated reporting, pre- and post-stay emails, special offers, gift vouchers, booking abandonment recapture, and integrations with major OTAs like Expedia, Airbnb, and Agoda. Its extensive feature set supports all facets of booking management, online marketing, and guest engagement.
Angelfish provides no features beyond its core analytics, focusing solely on log analysis and website performance insights. While its detailed data processing is highly regarded, it lacks the operational features critical for managing bookings and distribution.
Edge: HotelRunner.
HotelRunner has consistently high support ratings at 4.8/5, with recent reviews emphasizing quick, helpful responses via multiple channels, including WhatsApp. Users often mention that support staff resolve issues promptly, contributing to a smooth experience.
There are no recent reviews or ratings for Angelfish, which indicates a lack of accessible support or community feedback. Given the importance of reliable support in booking systems, HotelRunner’s proven responsiveness makes it the safer choice.
Edge: HotelRunner.
HotelRunner integrates with 17 verified partners, including major OTAs, payment gateways, and channel management solutions such as Protel, Oracle Hospitality, Airbnb, Expedia, and Agoda. These integrations facilitate broad distribution and operational efficiency.
Angelfish, with only 3 verified partners, has limited integration options, mostly focused on log analysis tools like HiJiffy and SiteMinder. Its narrow integration scope constrains its ability to connect with other hotel systems or marketing channels.
Edge: HotelRunner.
HotelRunner’s 40+ recent reviews average 4.5/5, with high marks across ease of use, support, and feature set. Hoteliers in diverse segments, including boutique hotels and city center properties, praise its ability to increase bookings and simplify operations.
Angelfish has no reviews or recent feedback, making it impossible to gauge user satisfaction. Its niche focus on analytics appeals to specialized users but does not provide a broad usability or support reputation.
Edge: HotelRunner.
Angelfish’s pricing is not publicly disclosed or clearly listed, suggesting a customized or enterprise-level fee. HotelRunner charges a flat fee of $100/month, with no trial or freemium options.
Given the transparent pricing, HotelRunner allows for easier budget planning, whereas Angelfish’s costs remain uncertain and may only be suitable for larger organizations with tailored pricing arrangements.
Not ideal if:
Not ideal if:
Angelfish Software provides deep website analytics for hotels focused on digital performance, but it lacks booking and management features. Its niche appeal suits hotels with strong technical teams aiming to optimize their website traffic and user journey, rather than those looking to grow direct bookings.
HotelRunner’s booking engine shines in increasing online reservations, simplifying distribution, and offering a broad feature set. Its high user ratings and recent reviews make it the most recommended choice for hotels wanting a full suite of tools to attract and retain guests.
If your hotel needs a comprehensive booking and distribution platform, HotelRunner is the clear choice. It combines ease of use, extensive integrations, and high customer satisfaction to support your growth.
Choose Angelfish if:
Choose HotelRunner if:
In summary, HotelRunner offers a more complete solution for modern hoteliers looking to grow their direct reservations and streamline operations, making it the more suitable choice for most hotels today.
Booking Engine pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $100/mo |
According to HTR's product database, Angelfish Software and Booking Engine by HotelRunner share 0 features. Here are the key differences — features one has that the other lacks.
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| Automated reporting | ||
| Mobile optimized/responsive | ||
| Pooled inventory | ||
| Post-stay emails | ||
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| Tariffs |
Showing top differences. 28 more features differ between these products.
What hoteliers love
Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, inc... Customer support receives accolades for being responsive and efficient. Users appreciate the prompt assistance via various communication channels, including WhatsApp.
The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied tec... The platform is noted for its user-friendly interface and ease of navigation, making set-up and management straightforward for hoteliers of varied technical expertise.
Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double... Users praise Hotelrunner for its strong channel management capabilities, allowing seamless synchronization with numerous OTAs. This eliminates double bookings and simplifies inventory management.
Where hoteliers push back
The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of... The integrated booking engine is highly regarded for driving direct bookings and allowing customization of packages. Many users appreciate the ease of creating OTAs listings, contributing to increased occupancy and revenues.
Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future imp... Users highlight the need for more robust and customizable reporting tools to aid in rate strategy decisions, reflecting a critical area for future improvement.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Angelfish Software and Booking Engine by HotelRunner share many core Booking Engine features, but each has unique capabilities. Angelfish Software offers 3 verified integration partners, while Booking Engine by HotelRunner offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Booking Engine by HotelRunner leads in ease of use at 4.7/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Angelfish Software: No. Booking Engine by HotelRunner: No. Neither product currently offers a free tier. Most Booking Engine vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Angelfish has an HT Score of 0 and HotelRunner has 74. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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