APSIS vs. Multi-Channel CRM by Bookboost:
Which Is Right for You?

The Decision

Choosing the right CRM and email marketing platform for your hotel hinges on your specific needs—whether that’s streamlining guest communication, automating marketing campaigns, or personalizing guest experiences. StudentConsulting Sweden AB’s APSIS offers a straightforward email marketing approach, while Bookboost’s Multi-Channel CRM provides a broader range of communication channels and automation features. Both aim to boost engagement and operational efficiency, but their capabilities differ significantly.

Your decision should consider your hotel’s size, market presence, and preferred communication channels. Are you looking for a simple email tool, or do you need a multi-channel, automation-heavy system that can handle complex guest journeys? How important are integrations and recent reviews to your choice?

Quick Verdict

Bookboost boasts a vastly larger user base, with 118 reviews—most from the last six months—and a high rating of 98.8 out of 100. In contrast, StudentConsulting Sweden AB’s APSIS has only one review, with no recent data to support its current performance. This makes Bookboost the more reliable option based on recent user feedback and proven market presence.

Given the volume of recent reviews and high user ratings, Bookboost is the clear leader. It’s more likely to meet your hotel’s evolving needs for automation, segmentation, and multi-channel communication.

Is StudentConsulting Sweden AB or Bookboost Better for Hotels?

Both platforms aim to help hotels improve guest communication and marketing, but they diverge in scope and sophistication. APSIS by StudentConsulting Sweden AB is primarily a Swedish email marketing tool designed to craft beautiful newsletters and automate basic campaigns, making it suitable for small or straightforward marketing needs. It emphasizes visual design through drag-and-drop templates and demographic targeting.

Bookboost, conversely, is a comprehensive multi-channel CRM that enables SMS, WhatsApp, and email campaigns, placing a stronger emphasis on automating personalized guest journeys. It consolidates guest data from various sources, supports segmentation, and offers automation tools to enhance guest loyalty and operational efficiency. Its recent reviews highlight its suitability for hotels seeking advanced automation and multi-channel outreach.

The critical question: do you need a simple email tool or a robust, multi-channel CRM capable of handling complex guest interactions? If your hotel aims to automate and personalize across multiple channels, Bookboost is the superior choice. If you only require basic email marketing, APSIS may suffice.

Bookboost vs StudentConsulting Sweden AB: Which Should Your Hotel Choose?

If your hotel needs a versatile, multi-channel communication platform that can automate personalized guest journeys, go with Bookboost. Its extensive features, including segmentation, automation workflows, and integrations, make it ideal for hotels of all sizes aiming to deepen guest relationships and boost revenue.

If your team primarily seeks a straightforward email marketing solution with easy-to-use templates and basic automation, APSIS might be suitable—especially if your focus is on campaign design rather than complex automation or multi-channel outreach. However, given the recent reviews and higher ratings, Bookboost’s capabilities are better aligned with most hotels’ growth ambitions.

For hotels with a focus on automation, guest segmentation, and multi-channel messaging, Bookboost’s feature set and recent positive reviews make it the superior pick. APSIS’s simplicity remains appealing for minimalistic email marketing needs but falls short for comprehensive guest engagement.

Is StudentConsulting Sweden AB or Bookboost Easier to Use?

StudentConsulting Sweden AB’s APSIS scores a perfect 5/5 for ease of use, with an intuitive drag-and-drop interface praised by users for its simplicity. Its onboarding process is also rated highly, and users find it straightforward to set up campaigns and read analytics.

Bookboost is rated slightly lower at 4.66/5, with reviews noting that its extensive features can introduce complexity initially. Some users mention a learning curve, especially when configuring automation workflows and segments. However, once familiarized, hotel staff find the platform manageable.

Edge: StudentConsulting Sweden AB.

Which Has Better Features: StudentConsulting Sweden AB or Bookboost?

StudentConsulting Sweden AB offers basic email marketing features, including templates, automation, and demographic targeting. It does not provide advanced segmentation, multi-channel messaging, or automation workflows beyond basic email campaigns.

Bookboost’s platform includes 26 unique features—such as SMS, WhatsApp messaging, guest segmentation, event-based automations, a guest feedback module, and an API—none of which are available in APSIS. Its tools support creating complex, personalized guest journeys across multiple communication channels.

Edge: Bookboost.

Which Has Better Customer Support: StudentConsulting Sweden AB or Bookboost?

StudentConsulting Sweden AB’s support is rated 4/5, with reviews indicating good responsiveness but limited detail on support quality. Given its small user base and lack of recent reviews, support experience is less transparent.

Bookboost outperforms with a 4.76/5 customer support rating, consistently praised for knowledgeable, helpful service and quick responses. Multiple recent reviews commend their support team’s ability to assist with onboarding and troubleshooting.

Edge: Bookboost.

Which Has More Integrations: StudentConsulting Sweden AB or Bookboost?

StudentConsulting Sweden AB has no verified integrations, limiting its ability to connect with property management systems or other hotel technology.

Bookboost boasts 35 verified integrations, including popular PMS and channel management systems like RoomRaccoon, hotelkit, Sirvoy, and others. Its API also enables custom integrations, expanding its utility for larger or tech-savvy hotels.

Edge: Bookboost.

Which Do Hoteliers Rate Higher: StudentConsulting Sweden AB or Bookboost?

With 118 recent reviews and an overall rating of 98.8 out of 100, Bookboost is overwhelmingly favored by hoteliers. Its reviews highlight improved guest engagement, automation, and support.

StudentConsulting Sweden AB has only one review, which is positive but too limited to draw broader conclusions. The lack of recent feedback diminishes confidence in its current performance.

Edge: Bookboost.

How Much Do StudentConsulting Sweden AB and Bookboost Cost?

StudentConsulting Sweden AB does not publicly list pricing; it appears to operate on a custom quote basis, which can be a barrier for budget-conscious hotels.

Bookboost charges a flat rate of $600 per month, with no implementation or setup fees, and offers a trial period. This transparent pricing allows hotels to budget effectively for their automation and multi-channel needs.

Edge: Bookboost.

What Type of Hotel Should Use StudentConsulting Sweden AB?

• Hotels that primarily need simple, visually appealing email marketing campaigns.
• Small properties or independent hotels with minimal automation requirements.
• Teams seeking an easy-to-use platform that emphasizes design and straightforward campaign management.
• Hotels with limited technical staff or those preferring a straightforward onboarding process.

Not ideal if:

• Your hotel requires multi-channel communication across SMS, WhatsApp, and email.
• You want advanced automation workflows or segmentation.
• You operate a large or multi-property hotel needing integrations and data management.
• You need recent reviews and proven support.

What Type of Hotel Should Use Bookboost?

• Hotels that want to automate personalized guest journeys across multiple channels.
• Larger hotels or chains needing integrations with PMS and other systems.
• Property types focused on guest loyalty, such as resorts, branded hotels, or boutique hotels.
• Teams looking to segment guests dynamically and send targeted offers via SMS, WhatsApp, and email.
• Hotels aiming to increase direct bookings and guest satisfaction with data-driven insights.

Not ideal if:

• Your hotel only requires basic email marketing.
• You have limited budget or prefer a simple, low-cost solution.
• Your team is not ready to invest time in learning a feature-rich platform.
• Your property is very small with minimal communication needs.

The Bottom Line for Hotels

The core difference between these two systems is scope: APSIS offers basic email marketing with excellent ease of use, while Bookboost provides a comprehensive multi-channel CRM with automation, segmentation, and integrations. If your hotel needs a straightforward email tool, APSIS might be sufficient, but its limited recent reviews and lack of integrations make it less reliable for current needs.

For most hotels seeking automation, personalized messaging, and multi-channel outreach, Bookboost stands out as the more capable option. Its high review scores, extensive features, and recent activity demonstrate its ability to support a growing, modern hotel operation.

Choosing Bookboost means investing in a proven, versatile platform capable of scaling with your hotel. It’s best suited for hotels aiming to deepen guest relationships, increase direct revenue, and streamline communication workflows. APSIS remains a simpler choice—better for small-scale email campaigns but not for ambitious, multi-channel automation.

This comparison should help you weigh the strengths and limitations of each platform. Your choice depends on your hotel’s size, communication goals, and technical capacity, but overall, Bookboost’s recent reviews and feature set give it the edge for most properties aiming for growth.