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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
Multi-Channel CRM by Bookboost
4.7 (147 REVIEWS)
HT Score
99 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Mano, Tobias, Ines + 43 more experts recommend Bookboost
Read Recommendations
Multi-Channel CRM by Bookboost
Ranked 2 (out of 76) in Hotel CRM & Email Marketing
The hospitality CRM that turns guest data into revenue.
96% recommended by 106 hotels
Ruby Hotels, Nobis Hospitality, AMANO Group & 103 others
Bell - AI powered product analyst
I analyzed all of Bookboost’s product reviews, expert recommendations, features, capabilities, pricing, integrations and more to produce the below summary.
Hoteliers say
Bookboost's hotel CRM system provides a centralized platform for streamlined guest communication, significantly enhancing guest experiences with its intuitive interface and robust features. The tool aids in personalizing services, increasing operational efficiency, and delivering data-driven insights, positioning itself as a valuable asset for boosting revenue through improved guest satisfaction. Areas for improvement include search functionality and reporting capabilities.
Ruby Hotels, Nobis Hospitality, AMANO Group & 103 others
Read their reviewsPartners say
Industry experts recommend Bookboost for hotels and serviced apartments due to its capability to integrate SMS, WhatsApp, and email in its multi-channel CRM, unlike competitors offering only email. The platform excels in automating communication, making guest interactions seamless and personalized from booking to post-stay. Its intuitive visual journey builder and integrated Customer Data Platform (CDP) offer deeper guest insights, driving significant improvements in conversion rates and operational efficiency.
Mano, Tobias, Jorge and 34 others
Read their recommendationsWhat Types of Hotels Bookboost is Popular For
Size
6 | X-Small (1-9 room)
34 | Small (10-49 room)
66 | Mid-Sized (50-99 room)
62 | Large (100-499 room)
36 | X-Large (500+ room)
Country
53 | Sweden
40 | Germany
36 | Netherlands
13 | Italy
11 | United Kingdom
8 | China
8 | Switzerland
5 | Guatemala
4 | India
4 | Norway
4 | Czech Republic
3 | Japan
3 | Denmark
3 | Finland
2 | Indonesia
2 | Austria
1 | Latvia
1 | South Africa
1 | Portugal
1 | Belgium
1 | Mexico
1 | Spain
Type
118 | Boutique Hotels
103 | Luxury Hotels
89 | City Center Hotels
89 | Limited Service & Budget Hotels
88 | Branded Hotels
76 | Bed & Breakfast & Inns
56 | Hostels
41 | Resorts
36 | Airport/Conference Hotels
26 | Extended Stay & Serviced Apartments
14 | Vacation Rentals & Villas
1 | Motels
Region
181 | Europe
17 | Asia Pacific
5 | South America
1 | North America
1 | Africa
Category
196 | Guest Messaging Software
147 | Hotel CRM & Email Marketing
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What is Bookboost?
Founded in 2016 | Headquarters in Sweden | 32 employees
Multi-Channel CRM by Bookboost is a hotel CRM and lifecycle marketing platform that centralizes guest communication across email, SMS, WhatsApp, and more. It helps hotels and serviced apartments build automated guest journeys with branching logic, send targeted campaigns to dynamic segments, and deliver in-stay digital experiences through the Guest App. By combining CRM and CDP capabilities, it gives teams better guest insights, more personalized communication, and smoother operations from booking to post-stay.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of Bookboost products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
Bookboost Reviews Analyzed: 7
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
Bookboost Expert Recommendations Analyzed: 25
Read expert recommendationsDescription provided by Bookboost
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
Bookboost's Provided Description:
"Bookboost's CRM activates the CDP for lifecycle marketing. Build automated guest journeys with branching logic, send broadcast campaigns to dynamic segments, deliver an in-stay digital experience via the Guest App. Multi-channel by default: Email, SMS, WhatsApp, and more. Hyper-targeted segments built on stay history."
FAQs
Capabilities
Build Clear & Easy Guest Journeys
Build Clear & Easy Guest Journeys
From pre-stay to post-stay, gain absolute control and clarity over all touchpoints. Get an overview of what is being sent through every channel -not just email-, and identify opportunities for higher revenue. Create guest journeys for each of your properties and customise them in a way that works for your brand. Use templates and automation across properties to save time for your team.
Create Personalised Audiences & Segmentations
Create Personalised Audiences & Segmentations
Bookboost’s modern and easy-to-use CRM allows you to segment your guests into hundreds of audiences (first-timers, returners, high-spenders, type of room, and more), and personalise your messages accordingly. Personalisation has proved not only to increase guest engagement and conversion but also to enhance the guest experience.
Schedule Campaigns & Forget About Manual Work
Schedule Campaigns & Forget About Manual Work
You can set up automation triggers for your campaigns. In this way, everything will run smoothly across the entire guest journey. Booking confirmation, pre-stay information, instructions to get to the hotel, and more, everything can be automated to work without you having to check on it every day.
Get Insights From Your Data
Get Insights From Your Data
Once you create audiences and use segmentation in your campaigns, you can find out what are your guests' preferences, where they come from, who are the high spenders and more. All these insights allow you to improve your offering and keep building messages that resonate with your guests.
Recover Data from OTA Bookers & Boost Loyalty
Recover Data from OTA Bookers & Boost Loyalty
Direct bookings in hotels are key to increasing revenue. Bookboost’s hospitality CRM will help you reach your OTA bookers, get their guest details and create personalised campaigns for them. By getting direct access to your guests, you will deliver value, increase loyalty and foster bookings in your owned channels.
Features
Marketing Automation
4/5 features
Template Builder
4/5 features
Guest Profiles
4/5 features
Segmentation
4/5 features
Privacy & Compliance
4/5 features
Data Management
4/5 features
Feedback & Surveys
4/5 features
Available Add-ons & Modules
Online check-in
Contactless Check-in
Implement pre-registration and make your guests’ arrival as smooth as possible, saving time and effort from the first minute.
Guest Feedback
Guest Survey Software
Collect feedback and reviews from your guests with less effort, at the right time and through the right channel.
Digital Interactive Guide
Hotel Guest Apps
An instant and personalised way to communicate relevant things to your guests such as hotel services, announcements, local events, and more.
Bookboost Reviews Summary
Ease of Use
4.7/5
Customer Support
4.8/5
ROI
4.6/5
Implementation
4.7/5
Recommended by
Achievements
This vendor's trending score is rising, Multi-Channel CRM by Bookboost is the #2 most trending product in the Hotel CRM & Email Marketing category (out of 76) and the #63 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreBookboost has opened its internal systems to Hotel Tech Report and earned the Verified Support Certification.
Learn more about this achievement in the official press releaseThis vendor has earned the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of Excellence
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the worldRecommended for
Bookboost Pricing
Average
This product is priced in line with the average product in the category which is usually an indicator that it is a standard product with standard functionality designed for typical operations and use cases and properties.
Get an Instant Price Estimate
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Bookboost Case Studies
How Nobis provides a 5-star experience in-person and digitally
Palma de Mallorca (Balearic Islands)
The Usual Hotels: How to build connections with guests from day one
Brussels (Belgium)
How to balance automation with authenticity in Guest Communication
London (United Kingdom)
How Kronen Hotels manages guest communications across properties using personalisation
Stavanger (Norway)
How Nook Society uses technology in wellness tourism to cater to the modern traveller
Bad Saarow (Germany)
How Hiisi Homes & Hotels enhance the guest experience through accurate guest data
Helsinki (Finland)
How Yours Truly used automation to grow guest loyalty and save time
Munich (Germany)
How YellowSquare designed an effortless guest experience and enhanced internal cooperation
Rome (Italy)
How Gambino Hotels streamlined front-desk operations and elevated guest experience
Munich (Germany)
How Room Republic recovers up to 23% of guest details from OTAs and increases direct bookings
Helsingborg (Sweden)
How Capsule Hotel increased online check-in rates & automated their guest journey
Lucerne (Switzerland)
How Citybox Improved Multi-Property Guest Communication While Making 5-Digit Savings
Oslo (Norway)
Northern Lights Village: How to save up to 2 hours of daily tasks using automation
Inari (Finland)
How Ruby Hotels Dramatically Increased Campaign Conversion Through Multi-Channel Messaging
Vienna (Austria)
References
"The reason why we chose Bookboost is that we needed software that manages guest data in the right way. Bookboost excelled in this area compared to other solutions in the market. It helps us to reach guests on the app they prefer."
Markus Veikkolainen
CTO & CMO @
Hiisi Homes Turku Fatabuurinkatu
"We are 100% saving time in the communication. Having all messages go into one inbox is very efficient. In Bookboost we found the right partner to push the limits. It is our central communication hub to communicate with guests and our CRM."
Magnus Busch
Co-Founder @
Nook
"Having operations deal directly with the guest means the guest gets a faster, more accurate reply. It feels more personal, more engaging. It's an amazing relationship, and we are happy with the partnership in both terms of the people and the product."
Diogo Vaz Ferreira
Head of Commercial @
Clink261 Hostel
"It is a luxury for the guest that they can choose which way they want to communicate with the hotel. We have guests that don't actually pick up the phone when they're at the hotel room. They just send a WhatsApp requesting room service."
Jakob Tripolitis
Head of E-commerce @
Nobis Hotel Stockholm
"We find that with Bookboost, the team spends less time chasing this kind of information and more time creating moments that matter with our guests. We've had positive interactions with everyone at Bookboost, which is not something you can say about a lot of software."
Anne Williams
Digital Marketing Manager @
The Usual Rotterdam
"Bookboost's guest messaging solution has increased our guest engagement significantly. It's easy to communicate with Bookboost and they offer great support. Bookboost reacts fast to requests regarding product features. They value customer feedback and continuously improve their software to become the best guest messaging solution that they want to be."
William Fosser
Revenue Manager @
Citybox Oslo
Featured Customers
More Products by Bookboost
Hotelier Rating
Looking for specific info?
10
Excellent platform for guest communication
Operations from 10 to 24 room Branded Hotel in Lucerne (Switzerland)
Verified
4 days ago
It's very easy to use and works intuitively. At the same time you can reach pretty much every guest thanks to it's smart features.
Switzerland
Switzerland
Operations
Small Hotel
10
Excellent platform for guest communication
Operations from 10 to 24 room Branded Hotel in Lucerne (Switzerland)
Verified
4 days ago
It's very easy to use and works intuitively. At the same time you can reach pretty much every guest thanks to it's smart features
Switzerland
Switzerland
Operations
Small Hotel
9
We think its a great tool!
Operations manager from 50-74 room Bed & Breakfast & Inn in Aachen (Germany)
Verified
4 days ago
It’s been a gamechanger for managing guest messages across platforms like WhatsApp and email all in one place. It’s made things so much easier for our team and helps us give guests faster, better service. What’s really awesome is how it’s cut down on Booking.com phishing attempts.
Germany
Germany
Operations manager
Mid-Sized Hotel
7
Simple but complex at the same time
Deputy Manager from Hostel in Florence (Italy)
Verified
4 days ago
The new interface is way easier to understand and manage, even for beginners or trainees. Wasn't a shock to pass from the old version to the new one. Personally like even the layouts of the menus that leads to practicality.
Italy
Italy
Deputy Manager
10
Very flexible and client oriented
Head of operations and sales from 5 to 9 room Extended Stay & Serviced Apartment in Riga (Latvia)
Verified
4 days ago
We work with Bookboost for a few years now. We like the communication - always ready to explore new options and product development. Very innovative and client orientated.
Latvia
Latvia
Head of operations and sales
X-Small Hotel
10
Game-Changer for Hotel Guest Engagement
Chief Product Officer from 50-74 room Boutique in Oslo (Norway)
Verified
4 days ago
I love how Bookboost makes it easy to personalize guest interactions with its intuitive CRM and email tools. Thanks to the deep integration with our PMS, we're able to customize and personalize communication at a level never seen before. The ability to connect with guests via their favorite channels, like WhatsApp and SMS, really boosts eng...
Norway
Norway
Chief Product Officer
Mid-Sized Hotel
10
Perfect for guest relationship management!
Reservation from 500+ room Bed & Breakfast & Inn in Halmstad (Sweden)
Verified
4 days ago
From initial contact to the post stay feedback the CRM and guest messaging software is incredibly efficient and effective. The ability to track and analyze guest preferences has led to more targeted and successful communication strategies, significantly enhancing guest satisfaction.
Sweden
Sweden
Reservation
X-Large Hotel
10
Increased campaign conversion rate
Group Director Systems from 75-99 room Boutique in Vienna (Austria)
Verified
4 days ago
As hoteliers, we need to save that guest's attention for something that counts and matters to them. We are happy with the higher conversion compared to what we had, and we still want to work on improving this success.
Austria
Austria
Group Director Systems
Mid-Sized Hotel
9
Easy-to-use CRM with strong automation and messaging options
Marketing Lead from 200 to 499 room Hostel in Amsterdam (Netherlands)
Verified
12 days ago
Easy to use, many options to contact clients and automation possibilities. We use it for CRM and WhatsApp messaging, e-mail marketing.
Netherlands
Netherlands
Marketing Lead
Large Hotel
9
Intuitive CRM that boosts team productivity — but needs more customization
IT Project Manager from 10 to 24 room Boutique in Barcelona (Spain)
Verified
29 days ago
The human ability to understand the situation of hoteliers; always focusing on the guest as the main focus.
All functionalities are properly designed with an improvement intention.
Additionally, its team corrects and therefore improves its product more and more.
It is a CRM oriented both for FrontDesk and Marketing, a CRM that does not onl...
Spain
Spain
IT Project Manager
Small Hotel
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Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
Bookboost is great at converting guest data into personalized communications. It's key strength lies within personalized hotel marketing; automated guest journeys; hotel focused email campaigns; multi-channel communication; and supporting direct bookings and guest loyalty.
Showing all answers to: "What does this product or service do well?"
Bookboost is great at converting guest data into personalized communications. It's key strength lies within personalized hotel marketing; automated guest journeys; hotel focused email campaigns; multi-channel communication; and supporting direct bookings and guest loyalty.
Bookboost takes the pain out of repetitive guest communication. Confirmations, pre-stay reminders, upsells—it all gets automated so hotel teams can focus on guests instead of inbox juggling. The platform also unifies messaging across email, SMS, and chat, meaning every interaction lives in one place (no more chasing threads). Hotels that we know report smoother workflows, happier guests, and even review scores increase. On top of that, Bookboost’s interface is clean and responsive—templates and campaigns are easy to manage—and their support team is quick, helpful, and proactive.
Bookboost’s CRM brings everything together: Guest data, communication, and automation, so upsell offers can be sent at the right time to the right guest. The multi-channel inbox is especially powerful, letting hotels manage all guest conversations in one place and making it easy to connect upsells directly into the flow of communication. The visual journey builder is intuitive, so hotels can quickly set up campaigns without extra complexity.
BookBoost has a comprehensive offering that enhances the guest journey. From scheduling emails, to SMS and WhatsApp messaging, that can all be segmented by factors such as demographic data, or room type for example. Peronalisation to guests with Bookboost allows hoteliers to provide unique communication. With the integration with TRYBE, hoteliers can sync spa, activity and leisure booking data and preferences into Bookboost’s Customer Data Platform (CDP), enriching guest profiles with ancillary insights.
Bookboost's CRM empowers hotels to deliver exceptional guest experiences. By harnessing the power of integrated data insights and advanced segmentation
Bookboost helps hoteliers personalise every interaction allowing a deep Uunderstadning of guests' preferences and tailor messages to each touchpoint, from pre-arrival to post-stay. Design and automate personaliwed guest journeys with their visual journey builder and increase direct bookings and foster long-lasting relationships by addressing guest needs at every stage.
Question:
What differentiates this product or service from the competition?
Answer:
There are four significant differentiators - marketing and operational messaging in one place - Bookboost brings channel into a unified inbox; a unified guest profile designed for hospitality which combines information from connected hotel systems; guest journeys that connect marketing with the stay thus supporting automated journeys around the guest lifecycle; a modular platform for individual hotels and groups.
Showing all answers to: "What differentiates this product or service from the competition?"
There are four significant differentiators - marketing and operational messaging in one place - Bookboost brings channel into a unified inbox; a unified guest profile designed for hospitality which combines information from connected hotel systems; guest journeys that connect marketing with the stay thus supporting automated journeys around the guest lifecycle; a modular platform for individual hotels and groups.
Bookboost shines through its strong integrations and multichannel approach. Booking confirmations flow seamlessly from PMS systems like Mews, connected into a unified inbox and supported by an AI bot—making everyday communication simple and efficient. Hotels also get full visibility of the guest journey, with touchpoints mapped across multiple channels rather than just email. Another highlight is how Bookboost helps recover OTA guest data, turning third-party bookers into direct, loyal guests.
The built-in Customer Data Platform (CDP) is a real differentiator. Hotels don’t need extra tools to understand guests, Bookboost centralizes it all. Combined with the multi-channel inbox and journey automation, it ensures upsell offers feel seamless and relevant. Together with UpsellGuru, this creates a personalised, guest-centric experience that drives revenue and loyalty.
The real differentiator is the way that personalisation is used; it's crafted, and thoughtful where relevant guest touchpoints that extend beyond the room. With TRYBE, ancillary revenue is increased but also guest satisfaction and loyalty is increased.
Bookboost's unique integrated CDP provides deep guest insights, enabling hoteliers to effortlessly segment and personalise experiences. With real-time data at their fingertips, hoteliers can create meaningful interactions at every stage of the guest journey. Their powerful automation tools streamline workflows, ensuring timely and relevant messages. By combining marketing automation with its integrated CDP, Bookboost empowers hoteliers to deliver exceptional guest experiences that drive higher conversions, loyalty, and satisfaction.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Before committing, ask Bookboost to demonstrate one complete, real-world campaign using your hotel's PMS data and measure: Incremental direct bookings - i.e. how much additional revenue does the campaign actually make?; return on investment - does the additional contribution outweigh the software, messaging and campaign costs?; time saved - how much manual work does automation remove from the team's day? If Bookboost is able to demonstrate measurable results then you have a compelling busines case.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Before committing, ask Bookboost to demonstrate one complete, real-world campaign using your hotel's PMS data and measure: Incremental direct bookings - i.e. how much additional revenue does the campaign actually make?; return on investment - does the additional contribution outweigh the software, messaging and campaign costs?; time saved - how much manual work does automation remove from the team's day? If Bookboost is able to demonstrate measurable results then you have a compelling busines case.
Take full advantage of Bookboost’s ability to connect the entire guest journey in one platform. The more you invest in setting up your workflows, templates, and integrations from the start, the more value you’ll unlock — from time savings for your team to stronger guest relationships and loyalty.
Bookboost’s CRM is the perfect partner if you want to grow revenue and simplify operations.
With Bookboost & UpsellGuru, hotels can:
- Boost revenue with personalised upsells.
- Save time with one platform for guest data, communication, and upselling.
- Build loyalty by engaging guests across channels in a meaningful way.
All in all, Bookboost and UpsellGuru together turn guest data and conversations into real results: more revenue and happier guests, all visible in your Bookboost CRM.
Bookboost is an industry leading hospitality CRM platform that consolidates and optimises guest data; they put the guest experience first. The team are also great work work with, super responsive and always a pleasure to chat to.
As a hotelier if you are looking for the ability to personlise and automate the guest journey whilst keeping all of your data in one centralised single platform then you should look at BookBoost. They have a great team who are always a joy to work with and a fantastic product.
In a nutshell, Bookboost's CRM is a powerful tool that blends the best of both worlds: a Customer Data Platform (CDP) and advanced marketing automation. This dynamic duo helps hotels deliver top-notch guest experiences and boost overall performance.
+ 34
recommend
Recommended by
Mano Ladhar
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@
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@
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Jorge Rocha
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Amy Moore
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Paul Griffiths
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Mano Ladhar
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Tobias Roelen-Blasberg
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Jorge Rocha
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Paul Griffiths
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Amy Branford
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Hennie Bellamy
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Olivia Svensson
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Michael Burns
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Hendrik Niehues
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James Bishop
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Mano Ladhar
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Are you a consultant or vendor that recommends Bookboost?
Leave a recommendation
News
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Bookboost has opened their internal support tools and processes to Hotel Tech Report and has achieved the GCSC Support Certification which verifies the tools and processes they have in place to support customers.
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