ASA Hotel Software vs. Bnovo PMS: Which Is Right for You?

Updated May 15, 2026  ·  13 verified reviews analyzed

TLDR

We analyzed 13 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:

ASA Hotelsoftware shines in ease of use and customer support , with exclusive features like Mobile App and On premise.

Bnovo (Биново) shines , with exclusive features like Channel Manager and Integrated CRS.

See the full breakdown below ↓

How Does ASA Hotel Software Compare to Bnovo PMS?

Side-by-side ratings based on 13 verified hotelier reviews on HTR.

HTScore
0
0
Likelihood to Recommend
100%
25%
Ease of Use
4.7/5
3.0/5
Customer Support
4.7/5
1.2/5
Value for Money
4.7/5
4.5/5
Starting Price From $1,000/mo Contact sales
Verified Reviews 11 2

ASA Hotelsoftware vs Bnovo (Биново): Rankings by Hotel Segment

How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.

By Hotel Size

Segment ASA Hotelsoftware ASA Hotelsoftware Bnovo (Биново) Bnovo (Биново)
Small (10-24 rooms) #49 4 reviews #55 1 reviews
Mid-Size (25-74 rooms) #43 6 reviews
Large (75-199 rooms) #51 0 reviews

By Property Type

Segment ASA Hotelsoftware ASA Hotelsoftware Bnovo (Биново) Bnovo (Биново)
Boutique #61 1 reviews #70 1 reviews
Luxury #51 2 reviews #70 0 reviews
Branded / Chain #59 1 reviews
Extended Stay #39 2 reviews

By Region

Segment ASA Hotelsoftware ASA Hotelsoftware Bnovo (Биново) Bnovo (Биново)
Europe #27 11 reviews #39 2 reviews

How Much Do ASA Hotel Software and Bnovo PMS Cost?

Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.

ASA Hotelsoftware ASA Hotelsoftware Bnovo (Биново) Bnovo (Биново)
Starting Price From $1,000/mo

Which Features Does ASA Hotel Software Have That Bnovo PMS Doesn't (and Vice Versa)?

According to HTR's product database, ASA Hotel Software and Bnovo PMS share 16 features. Here are the key differences — features one has that the other lacks.

Feature ASA Hotelsoftware ASA Hotelsoftware Bnovo (Биново) Bnovo (Биново)
Booking Engine
Channel Manager
Digital Registration
Guest Communication (SMS Messaging)
Integrated CRS
Integrated ID & Passport Scanner
Mobile App
On premise
Spa & Wellness Module

Showing top differences. 21 more features differ between these products.

ASA Hotelsoftware vs Bnovo (Биново): The Bottom Line

ASA Hotelsoftware
ASA Hotelsoftware
5.0/5 from 11 reviews

Ranks higher for

Small (10-24 rooms) #49 vs #55
Bed & Breakfast & Inns #47 vs #52
Boutique #61 vs #70
City Center Hotels #57 vs #63

Unique capabilities

Spa & Wellness Module Mobile App On premise Guest Communication (SMS Messaging) Digital Registration
4.7/5 ease of use 4.7/5 support 49 integrations
Visit Profile
Bnovo (Биново)
Bnovo (Биново)
1.3/5 from 2 reviews

Ranks higher for

X-Small (< 10 rooms) #36 vs #42

Unique capabilities

Channel Manager Integrated CRS Booking Engine
3.0/5 ease of use 1.3/5 support 2 integrations
Visit Profile

Where the ratings diverge most

Overall Rating ASA Hotelsoftware 5.0 vs 2.3 (+2.8)
Ease of Use ASA Hotelsoftware 4.7 vs 3.0 (+1.7)
Customer Support ASA Hotelsoftware 4.7 vs 1.3 (+3.5)
Onboarding ASA Hotelsoftware 4.6 vs 3.0 (+1.6)

Frequently Asked Questions About ASA Hotel Software vs Bnovo PMS

Can ASA Hotel Software replace Bnovo PMS?

It depends on your requirements. ASA Hotel Software and Bnovo PMS share many core Property Management Systems features, but each has unique capabilities. ASA Hotel Software offers 49 verified integration partners, while Bnovo PMS offers 2. Review the feature comparison above to see where they differ before switching.

Which is better for small or independent hotels?

Small hotels should prioritize ease of use and fast onboarding. ASA Hotel Software leads in ease of use at 4.7/5 vs 3.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.

Do ASA Hotel Software or Bnovo PMS offer a free plan?

ASA Hotel Software: No. Bnovo PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.

How Does HTR Evaluate and Rank ASA Hotel Software and Bnovo PMS?

The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ASA Hotelsoftware has an HT Score of 0 and Bnovo (Биново) has 0. Here is how the score is calculated.

Criteria Group Weight What It Measures
Customer Ratings & Reviews

How highly do users recommend this product?

Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories

The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias.

Partner Ecosystem

How highly do tech partners recommend this company?

Partner Recommendations, Integration Quantity, Integration Quality

Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack.

Customer Centricity

How customer-centric is this organization?

Certified Support, Review Consistency, Profile Completeness

Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features.

Reach, Staying Power & Resources

How extensive is this company's reach and resourcing?

Geographic Reach, Staying Power, Company Resources, Trending Score

Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity.

Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →

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