Bnovo PMS vs. ThinkReservations PMS:
Which Is Right for You?

The Decision

Choosing a property management system (PMS) is vital for your hotel's operational efficiency and guest experience. Both Bnovo PMS and ThinkReservations aim to streamline your operations, but they serve different hotel segments and regions, with distinct strengths and weaknesses. Your choice hinges on your hotel’s size, location, and specific needs—so which platform best suits your property?

Is Bnovo PMS or ThinkReservations Better for Hotels?

Bnovo PMS is a cloud-based system widely used across Europe, the Middle East, and Asia Pacific, offering a broad range of tools designed to automate property management. ThinkReservations, on the other hand, is primarily North American and focuses on small to mid-sized hotels and vacation rentals with a robust set of features aimed at improving revenue and guest engagement.

Both products aim to centralize reservation management and improve operational workflows, but they diverge significantly in maturity, feature depth, and user feedback. Bnovo struggles with limited reviews and recent activity, making its support and stability less certain. ThinkReservations, however, benefits from hundreds of recent reviews, high overall ratings, and a clear focus on usability and support. Is this the kind of reliability your hotel needs?

ThinkReservations vs Bnovo PMS: Which Should Your Hotel Choose?

If your hotel operates primarily in North America and needs a system with extensive integrations, automated revenue management, and ongoing support, ThinkReservations is the clear choice. Its 356 reviews, mostly recent, with a 4.88/5 rating, reflect high user satisfaction, especially among small and boutique hotels.

Conversely, if you’re in Europe, the Middle East, or Asia Pacific, or if your property is a motel, villa, or similar accommodation, Bnovo might seem appealing due to its regional focus. However, with only two reviews and a 2.25/5 rating, its stability, user support, and feature set are less reliable. For most hoteliers in the decision phase, ThinkReservations offers a more proven, dependable option.

Is Bnovo PMS or ThinkReservations Easier to Use?

ThinkReservations excels with a 4.82/5 ease-of-use rating from hundreds of recent reviews, praised for its intuitive interface, straightforward onboarding, and accessible support. Users consistently highlight how staff can learn the system quickly, making adoption smoother.

Bnovo, with a 3/5 rating, receives mixed feedback. Some appreciate its basic layout, but others cite its outdated interface, frequent crashes, and poor mobile experience. The smaller review count and recent inactivity suggest it’s less capable of supporting hotel staff efficiently today.

Edge: ThinkReservations.

Which Has Better Features: Bnovo PMS or ThinkReservations?

ThinkReservations offers 23 features exclusive to its platform, including automated night audits, gift vouchers, guest messaging, real-time reporting, digital check-in, and an integrated payment terminal—features that significantly enhance operational control and guest engagement. Bnovo, with only 3 unique features like a revenue management module and integrated CRS, is limited in scope.

While both share 16 core features, ThinkReservations' extensive feature set makes it more suitable for hotels seeking to optimize revenue, streamline communication, and automate tasks. Bnovo’s limited feature count and narrow focus leave gaps for hotels wanting a more comprehensive solution.

Edge: ThinkReservations.

Which Has Better Customer Support: Bnovo PMS or ThinkReservations?

Customer support ratings tell the story: Bnovo scores a dismal 1.25/5, with reviewers citing poor responsiveness and problematic support workflows. One review describes catastrophic server crashes and support that fails to fix issues quickly, leading to operational headaches.

ThinkReservations, with a 4.82/5 rating, is praised for its responsive, knowledgeable support team. Multiple reviews emphasize how the team makes onboarding seamless and quickly resolves issues, often referring to the support as if it were another dedicated staff member.

Edge: ThinkReservations.

Which Has More Integrations: Bnovo PMS or ThinkReservations?

ThinkReservations boasts 16 verified integrations, including major OTAs like Expedia, Booking.com, and Airbnb, plus advanced partners such as Triptease and TrustYou. Bnovo, with just 2 verified partners, has limited connectivity, which could hinder your ability to expand distribution channels or connect with essential third-party tools.

If integrations and channel management are critical to your hotel’s success, ThinkReservations clearly outperforms Bnovo, offering more options and smoother connectivity.

Edge: ThinkReservations.

Which Do Hoteliers Rate Higher: Bnovo PMS or ThinkReservations?

Reviews for ThinkReservations are overwhelmingly positive, with a 4.88/5 rating from 343 recent reviews—most from small hotels, B&Bs, and boutique properties. Hoteliers laud its ease of use, customer support, and features that directly impact revenue and efficiency.

Bnovo’s ratings are dismal, with a 2.25/5 score based on just two old reviews. These reviews highlight server crashes, poor support, and an outdated interface, indicating lower satisfaction and less reliability.

Edge: ThinkReservations.

How Much Do Bnovo PMS and ThinkReservations Cost?

Bnovo does not disclose pricing upfront, which suggests it may be tailored or variable. ThinkReservations charges a flat rate of $500 per month, with no hidden fees or implementation costs, making it easier to budget.

Given ThinkReservations’ transparent pricing and the lack of publicly available Bnovo pricing, the latter’s value proposition is less clear—costs might be higher or unpredictable, especially given its support issues.

What Type of Hotel Should Use Bnovo PMS?

• Hotels and hostels in Europe, Middle East, or Asia Pacific seeking a regional PMS.
• Small properties such as motels or villas needing basic booking management.
• Hotels that prioritize cost over support or extensive features.
• Teams that are comfortable troubleshooting and willing to accept limited support.

Not ideal if you need reliable, modern features, extensive integrations, or high-quality support.

What Type of Hotel Should Use ThinkReservations?

• Small to mid-sized hotels, B&Bs, boutique hotels, and vacation rentals.
• Hotels seeking to increase revenue via upselling and automated communication.
• Properties that value seamless OTA integrations and real-time analytics.
• Teams that want straightforward onboarding and responsive customer support.

Not ideal if your hotel operates primarily outside North America or requires specialized industry features not in ThinkReservations’ core set.

The Bottom Line for Hotels

ThinkReservations’ primary strength lies in its proven track record, extensive recent reviews, and mature feature set. Its high user satisfaction and support quality make it a solid choice for most small and boutique hotels aiming to boost efficiency and revenue.

Bnovo PMS, while offering some regional appeal and basic tools, suffers from limited reviews, poor recent activity, and support issues. Its lack of features and integrations suggest it’s better suited for very small properties or those in specific regions with limited expectations.

In conclusion, for most hotels actively seeking a reliable, feature-rich PMS with excellent support, ThinkReservations stands out as the clearer choice.