The intelligent growth engine built to free hotelier ambition.
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The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
ASA Hotel Software
5.0 (11 REVIEWS)
Unranked in Property Management Systems
ASA HOTEL is more than just a hotelsoftware. Internationally-renowned establishments trust ASA HOTEL to meet the needs of all their departments, from top management to reception and housekeeping.
100% recommended by 11 hotels
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of ASA Hotelsoftware products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
ASA Hotelsoftware Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
ASA Hotelsoftware Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by ASA Hotelsoftware
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
ASA Hotelsoftware's Provided Description:
"ASA HOTEL is a property management system (PMS) built by ASA KG, a software company in Kaltern, South Tyrol, with more than 35 years of experience in the hospitality sector. The platform supports reservation management, guest data management, billing, and reporting, and connects to channel managers, accounting tools, and POS systems through a modular architecture. ASA HOTEL is used by around 3,000 accommodation providers — hotels, vacation apartments, and campsites — across South Tyrol, Germany, Austria and Switzerland. It is available as a cloud or on-premise solution, accessible via web browser and mobile devices. www.asahotel.com"
ASA Hotel Software Alternatives
Not sure if ASA Hotelsoftware is right for your hotel? Here are similar Property Management Systems vendors that could be a good fit for your hotel:
Features
Accounting & Finance
Marketing & Ecommerce
Administration & Configuration
Customer Management
Front Office
Groups Management
Guest Experience
Housekeeping
Payments
Reservations Management
Revenue Management
Taxes & Compliance
Support & Training
Food & Beverage
Spa
Mews is the top alternative to ASA Hotelsoftware among mid-sized hotels on HotelTechReport. Reviewers highlight Mews's strong automation capabilities, which streamline daily operations like check-ins and invoicing, allowing staff to focus more on guest interactions, ensuring a smoother overall experience.
Mews is the top alternative to ASA Hotelsoftware among mid-sized hotels on HotelTechReport. Reviewers highlight Mews's strong automation capabilities, which streamline daily operations like check-ins and invoicing, allowing staff to focus more on guest interactions, ensuring a smoother overall experience.
ThinkReservations is the top alternative to ASA Hotelsoftware among bed and breakfasts on HotelTechReport. Reviewers highlight how the platform simplifies handling reservations and guest communication, with features like customizable automated email templates and upselling options, making it a favored choice for enhancing guest experiences and operational efficiency.
Cloudbeds is the top alternative to ASA Hotelsoftware among resort properties on HotelTechReport. Users highlight Cloudbeds' integrated channel manager and booking engine as key features that simplify managing online reservations, with one customer noting the ease of tracking "dives and other activities," which is essential for resort operations.
ThinkReservations is the top alternative to ASA Hotelsoftware among bed and breakfasts on HotelTechReport. Reviewers highlight how the platform simplifies handling reservations and guest communication, with features like customizable automated email templates and upselling options, making it a favored choice for enhancing guest experiences and operational efficiency.
Cloudbeds is the top alternative to ASA Hotelsoftware among resort properties on HotelTechReport. Users highlight Cloudbeds' integrated channel manager and booking engine as key features that simplify managing online reservations, with one customer noting the ease of tracking "dives and other activities," which is essential for resort operations.
Mews is the top alternative to ASA Hotelsoftware among mid-sized hotels in Europe on HotelTechReport. Hoteliers appreciate Mews for its strong automation capabilities, which streamline various tasks from online check-in to payment processing, allowing staff to focus more on guest interactions rather than administrative duties.
Mews is the top alternative to ASA Hotelsoftware among mid-sized hotels in Europe on HotelTechReport. Hoteliers appreciate Mews for its strong automation capabilities, which streamline various tasks from online check-in to payment processing, allowing staff to focus more on guest interactions rather than administrative duties.
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Achievements
This vendor's trending score is rising, ASA Hotel Software is the #26 most trending product in the Property Management Systems category (out of 363) and the #611 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreASA Hotelsoftware’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
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Compare ASA Hotelsoftware to Top Alternatives
The intelligent growth engine built to free hotelier ambition.
The operating system for modern hotels
The open, flexible PMS that puts your hotel in control
Hotelier Rating
Looking for specific info?
Practical hotel software with many functions and online access
Geschäftsführerin from 50-74 room City Center Hotel in Schleswig (Germany)
User-friendly and accessible
Geschäftsführung from 50-74 room Bed & Breakfast & Inn in Hanstedt (Germany)
A solution that really understands our needs
FD from 50-74 room in Baiersbronn (Germany)
17 years of Asa experience
Front Office Manager from 50-74 room Bed & Breakfast & Inn in Bressanone (Italy)
Very satisfied
Marketing from 75-99 room Resort in Colle Isarco (Italy)
User-friendly - even for small family businesses
Ing. / Hotelier from 1 to 4 room Bed & Breakfast & Inn in Avelengo (Italy)
Best Hotelsoftware to solve any problem.
Hotel Management from 10 to 24 room Bed & Breakfast & Inn in Renon (Italy)
Perfect Hotel Software
Finance & Controlling from 10 to 24 room Bed & Breakfast & Inn in San Vigilio (Italy)
Hotel software for all needs and pleasant, easy handling
Hotelier from 75-99 room Airport/Conference Hotel in Naturno (Italy)
Enthusiastic
Rezeptionistin from 25-49 room Boutique in Tirolo / Dorf Tirol (Italy)
Expert Q&A and Partner Recommendations
Submit RecommendationWhat does this product or service do well?
ASA is a reliable, well-built PMS with a clear focus on hotels in the DACH region. The system is stable, the data is clean and well structured, and our integration with chatlyn runs smoothly, so guest and booking information flows through without extra manual work for the hotel team.
Showing all answers to: "What does this product or service do well?"
What differentiates this product or service from the competition?
ASA combines deep knowledge of the Austrian and German hotel market with a personal, hands-on approach. As an integration partner we value how responsive and open the team is, which makes connecting other tools quick and uncomplicated. Hotels get a mature product backed by people who understand their daily operations.
Showing all answers to: "What differentiates this product or service from the competition?"
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Think about your whole tech stack from the start. ASA works well as the core of a connected setup, so plan early which tools you want to link to it, such as guest messaging, and bring the ASA team in early. They are helpful, and it pays off in a smoother go-live.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
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ASA Hotelsoftware has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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