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ASA Hotel Software
5.0 (11 REVIEWS)
HT Score
0 out of 100
Hotel Tech Score is a composite ranking comprising of key signals such as: user satisfaction, review quantity, review recency, and vendor submitted information to help buyers better understand their products.
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
Learn how HotelTechReport uses millions of proprietary datapoints to rank the best hotel software in the world
ASA Hotel Software
Unranked in Property Management Systems
ASA HOTEL is more than just a hotelsoftware. Internationally-renowned establishments trust ASA HOTEL to meet the needs of all their departments, from top management to reception and housekeeping.
100% recommended by 11 hotels
ASA Hotelsoftware has 0 reviews from United States of America so we’re unable to verify that they operate in your local market.
What is ASA Hotelsoftware?
Founded in 1989 | Headquarters in Kaltern an der Weinstraße (Italy) | 23 employees
ASA Hotel Software is a comprehensive hotel management software designed to help hoteliers increase occupancy rates and optimize hotel operations. It offers a variety of powerful modules, practical functions, and seamless interfaces that contribute to streamlined management, enhanced guest experiences, and improved staff efficiency. The platform integrates easily into existing business operations, making processes such as reservations, front desk management, and housekeeping more efficient. By leveraging ASA Hotel Software, managers can ensure higher satisfaction among guests and staff, ultimately driving overall business success.
Powered by AI
This description was generated by AI which analyzed the following sources to summarize a description of ASA Hotelsoftware products, features and capabilities. Leveraging user generated verified data sources allows us to generate a more helpful and realistic description for hoteliers free of sales promotion and hyperbole.
Sources
Verified hotelier reviews
We analyze all verified product reviews as a way to understand and summarize what real users/hoteliers are saying about the product to provide a more accurate and relevant description for buyers than only what vendors provide.
ASA Hotelsoftware Reviews Analyzed: 0
Read reviewsVerified expert recommendations
We analyze recommendations from industry experts who we ask to describe the most valuable features and capabilities of the product as well as key differentiators and what types of hotels the product works best for to extract unique insights and perspective for buyers.
ASA Hotelsoftware Expert Recommendations Analyzed: 0
Read expert recommendationsDescription provided by ASA Hotelsoftware
While its important to incorporate analysis from verified user reviews and industry experts to create more balanced content, the way a vendor describes their overall company and vision can also shed light on their unique perspective or way of doing business which is why the AI ingests this information as well to add more context to paint a picture of what the company says vs what users and industry experts say.
ASA Hotelsoftware's Provided Description:
"ASA HOTEL hotel management software helps you increase your occupancy rate and fill the beds in your hotel. How? With numerous functions, practical modules and interfaces. The result: satisfied managers, satisfied staff and satisfied guests. Countless internationally renowned and award-winning tourism businesses in Germany, Italy, Austria and Switzerland rely on our hotel software. www.asahotel.com"
FAQs
ASA Hotel Software Alternatives
Not sure if ASA Hotelsoftware is right for your hotel? Here are similar Property Management Systems vendors that could be a good fit for your hotel:
Capabilities
ASA Hotelsoftware doesn’t have any benefits or use cases available
Features
Accounting & Finance
4/5 features
Marketing & Ecommerce
4/5 features
Administration & Configuration
4/5 features
Customer Management
4/5 features
Front Office
4/5 features
Groups Management
4/5 features
Guest Experience
4/5 features
Housekeeping
4/5 features
Payments
4/5 features
Reservations Management
4/5 features
Revenue Management
4/5 features
Taxes & Compliance
4/5 features
Support & Training
4/5 features
Food & Beverage
4/5 features
Spa
4/5 features
ASA Hotelsoftware Reviews Summary
Ease of Use
4.7/5
Customer Support
4.7/5
ROI
4.7/5
Implementation
4.6/5
Recommended by
Achievements
This vendor's trending score is rising, ASA Hotel Software is the #14 most trending product in the Property Management Systems category (out of 339) and the #367 most trending product overall in the global hotel tech ecosystem. HTR assesses vendor's real time activity in the market to give buyers a sense of whether a product is gaining momentum
Learn moreASA Hotelsoftware’s customer support processes haven’t yet been verified by Hotel Tech Report.
Learn more about this achievement in the official press releaseThis vendor has not met the minimum criteria for the Certificate of Excellence which is awarded to vendors who exemplify transparent cultures and come highly recommended by their clients. For more information, please see the help center.
Learn about the criteria required to achieve HotelTechReport's Certificate of ExcellenceRecommended for
ASA Hotelsoftware Pricing
Above Average
This product is priced higher than the average product in the category which is usually an indicator that it is a premium product with enhanced functionality designed for more complex operations and use cases and larger properties.
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Hotelier Rating
Looking for specific info?
10
Practical hotel software with many functions and online access
Geschäftsführerin from 50-74 room City Center Hotel in Schleswig (Germany)
Verified
15 days ago
Server and cloud usage, digital access from anywhere, many possibilities, good overview, fast usability, great options for creating your own reports and lists, the ASA Help Center offers many answers with a little searching, diverse options for creating your own booking condition restrictions
Germany
Germany
Geschäftsführerin
Mid-Sized Hotel
10
User-friendly and accessible
Geschäftsführung from 50-74 room Bed & Breakfast & Inn in Hanstedt (Germany)
Verified
25 days ago
The functions are partly intuitive and well-integrated. That was important to us when choosing a new PMS. The support and service during installation were very good.
Germany
Germany
Geschäftsführung
Mid-Sized Hotel
10
A solution that really understands our needs
FD from 50-74 room in Baiersbronn (Germany)
Verified
1 months ago
We truly appreciate the continuous development and innovation of the ASA system. It’s great to see how the software constantly evolves and becomes even better tailored to our specific needs. It simplifies our daily operations, saves us valuable time, and helps our entire team work more efficiently. The user interface is intuitive, the updat...
Germany
Germany
FD
Mid-Sized Hotel
10
17 years of Asa experience
Front Office Manager from 50-74 room Luxury Hotel in Bressanone (Italy)
Verified
2 years ago
I have been working with ASAHotel for 17 years and have seen the software grow over the years. What I like best is that I can tailor ASA completely and individually to my needs.
Italy
Italy
Front Office Manager
Mid-Sized Hotel
10
Very satisfied
Marketing from 75-99 room Resort in Colle Isarco (Italy)
Verified
2 years ago
We really enjoy working with ASA and are very satisfied. It makes everyday work easier in all departments and helps us enormously.
Italy
Italy
Marketing
Large Hotel
10
User-friendly - even for small family businesses
Ing. / Hotelier from 1 to 4 room Bed & Breakfast & Inn in Avelengo (Italy)
Verified
3 years ago
ASA is user-friendly - even for people who do not come from the hotel industry and have no experience with a comparable program. We are a small family business and everyone here knows ASA!
Italy
Italy
Ing. / Hotelier
X-Small Hotel
10
Best Hotelsoftware to solve any problem.
Hotel Management from 10 to 24 room Bed & Breakfast & Inn in Renon (Italy)
Verified
4 years ago
I think ASA offers everything you currently need to manage room rentals (especially over 15 rooms) in an uncomplicated and extremely professional way. The programme is simple and intuitively designed. From enquiries, reservations, guest registration, checkin & out to invoicing, extra lists, housekeeping lists, financial accounting, report e...
Italy
Italy
Hotel Management
Small Hotel
10
Perfect Hotel Software
Finance & Controlling from 10 to 24 room Bed & Breakfast & Inn in San Vigilio (Italy)
Verified
4 years ago
The entire software is very extensive and ASA focuses on the essentials. A large number of interfaces to other software are offered, making collaboration and integration easier. The great thing about ASA is that you can use it immediately without much knowledge, but you also have the opportunity to go deep into the matter and use many funct...
Italy
Italy
Finance & Controlling
Small Hotel
10
Hotel software for all needs and pleasant, easy handling
Hotelier from 75-99 room Airport/Conference Hotel in Naturno (Italy)
Verified
4 years ago
With ASA we have a perfect overview of all our bookings and can easily design individual offers, create bookings, manage the waiting list, store cancellations, and much more. Even for career changers, ASA is a logical program and easy to learn. We can not only handle the classic offers / bookings here, but also store a lot of information: s...
Italy
Italy
Hotelier
Large Hotel
10
Enthusiastic
Rezeptionistin from 25-49 room Boutique in Tirolo / Dorf Tirol (Italy)
Verified
4 years ago
The flexibility and simplicity of the program. Finding solutions is pretty easy just by typing a word in the search box. Easy to use - for every change "blobbt" a field to confirm the action
Italy
Italy
Rezeptionistin
Mid-Sized Hotel
- 1
- 2
Expert Q&A and Partner Recommendations
Submit Recommendation
Question:
What does this product or service do well?
Answer:
ASA hotel software stands out primarily due to its high stability, well-structured design, and comprehensive mapping of typical hotel processes. The solution helps hotels organize complex workflows efficiently, reliably, and flawlessly – from reservations and check-in to billing. Particularly noteworthy is its intuitive usability, which enables teams to quickly become productive, as well as its clear, logically structured interface, which noticeably simplifies daily operations. ASA also features a robust technical foundation and powerful performance that reliably supports even demanding businesses. The software consistently delivers what hotels truly need in their day-to-day operations: efficiency, reliability, and a smooth, practical workflow.
Showing all answers to: "What does this product or service do well?"
ASA hotel software stands out primarily due to its high stability, well-structured design, and comprehensive mapping of typical hotel processes. The solution helps hotels organize complex workflows efficiently, reliably, and flawlessly – from reservations and check-in to billing. Particularly noteworthy is its intuitive usability, which enables teams to quickly become productive, as well as its clear, logically structured interface, which noticeably simplifies daily operations. ASA also features a robust technical foundation and powerful performance that reliably supports even demanding businesses. The software consistently delivers what hotels truly need in their day-to-day operations: efficiency, reliability, and a smooth, practical workflow.
ASA Hotel Software provides a remarkably reliable and comprehensive property management system that’s built around the real-world needs of hoteliers. Its robust API and modular structure make integration straightforward and efficient, allowing us at Staymate to connect our guest app seamlessly. The platform excels at handling complex operations, from reservations and invoicing to housekeeping and reporting, with speed, clarity, and consistency. ASA’s support team is knowledgeable, responsive, and always eager to collaborate, ensuring a smooth experience for both partners and clients.
Flexibility and rapid adjustments after consultation with support, a focus not only on optimizing processes to increase revenue but also on user-friendliness. Which PMS still offers this today?
ASA ensures complete transparency – all accounting transactions are fully traceable. This simplifies our support, and our clients' accounting and tax advisors love it! They now understand the hotel's processes much better and can track them perfectly. The search and filter function is particularly ingenious: you can immediately find what you're looking for, with fully customizable settings and analysis options. Thanks to the numerous note and comment fields, communication between departments runs much more smoothly, and the guest journey is also optimized. During installations and go-lives, this is always a real joy for customers because the "paperwork" stops, and information ends up where it should and is processed efficiently. In conclusion: A well-thought-out system that creates clarity, efficiency, and a true understanding of hotel processes.
The collaboration with ASA Hotelsoftware GmbH is characterized by impressive dynamism and flexibility. ASA impresses with its extremely rapid development, agile response to individual customer requests, and consistently delivers a stable, high-quality solution. For our customers, ASA proves to be the optimal choice in most cases – both in terms of the features offered and in terms of reliability and performance. This combination of innovation, adaptability, and quality makes ASA a reliable partner for hotels that rely on future-proof and practical software solutions.
Question:
What differentiates this product or service from the competition?
Answer:
ASA hotel software distinguishes itself from the competition through its exceptional process depth, technical stability, and uncompromising practicality. While many systems only cover partial aspects of daily hotel operations, ASA maps a hotel's operational processes down to the smallest detail – precisely, logically, and efficiently. This depth enables hotels to operate in a consistently structured, error-free, and highly productive manner, even in complex operating environments. A key unique selling proposition is its flexible deployment model: ASA can be operated both in the cloud and on-premises. This allows hotels to choose the model that best suits their technical infrastructure, security requirements, or operational preferences – an advantage that many competitors do not offer. Added to this are the impressive performance and high system stability that have characterized ASA for years. Combined with its intuitive user interface and continuous development, this results in a solution that clearly stands out from the competition and is ideally suited for both small and large businesses.
Showing all answers to: "What differentiates this product or service from the competition?"
ASA hotel software distinguishes itself from the competition through its exceptional process depth, technical stability, and uncompromising practicality. While many systems only cover partial aspects of daily hotel operations, ASA maps a hotel's operational processes down to the smallest detail – precisely, logically, and efficiently. This depth enables hotels to operate in a consistently structured, error-free, and highly productive manner, even in complex operating environments. A key unique selling proposition is its flexible deployment model: ASA can be operated both in the cloud and on-premises. This allows hotels to choose the model that best suits their technical infrastructure, security requirements, or operational preferences – an advantage that many competitors do not offer. Added to this are the impressive performance and high system stability that have characterized ASA for years. Combined with its intuitive user interface and continuous development, this results in a solution that clearly stands out from the competition and is ideally suited for both small and large businesses.
What truly sets ASA apart is its perfect balance between technical sophistication and user-friendliness. While many PMS solutions offer integrations in name only, ASA provides a well-documented, stable, and modern interface that enables real interoperability. Their long-standing industry expertise is reflected in thoughtful workflows and a product that scales with the needs of hotels of all sizes. Moreover, ASA’s openness to innovation - evident in how quickly they embraced integrations like ours at Staymate - demonstrates a forward-thinking approach that few competitors match.
Here, greater emphasis is placed on user-friendliness, so that front desk users can work effectively with it. Connections to third-party systems to partially automate processes are also possible.
The speed at which ASA is evolving is truly unprecedented. Customers provide requests and feedback, and many of these suggestions are implemented immediately – faster than with other systems. ASA always remains modern, on the cutting edge, and closely aligned with the needs of the industry. ASA listens and truly implements, always striving for more! The ASA advantage is particularly evident in times of staff shortages: Thanks to well-thought-out processes and constantly evolving additional tools and interfaces, hotels can work efficiently, optimize processes, and deploy resources effectively.
ASA Hotelsoftware GmbH – Flexible, comprehensive, and service-oriented. ASA Hotelsoftware GmbH clearly sets itself apart from the competition – particularly through its flexibility, impressive product depth and breadth, and outstanding customer service. Customer requests are implemented quickly and agilely, providing hotels with customized solutions. Particularly noteworthy are integrated modules such as the meeting manager for events or the spa module, which are available directly within the software and efficiently support hotel operations. At the same time, customers have the choice of storing their data either in the cloud or in-house, without having to forego the advantages of state-of-the-art cloud technology. This combination of flexibility, extensive features, and excellent service makes ASA a first-class solution for hotels that value modern, stable, and at the same time individually customizable software.
Question:
Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?
Answer:
Our most important piece of advice for hoteliers considering ASA is this: Take the time to truly understand the softwares process logic – because thats precisely where its greatest strength lies. ASA maps hotel processes so precisely and comprehensively that businesses that utilize its structure correctly from the outset benefit enormously from increased efficiency, stability, and clarity. Hotels that actively harmonize their internal workflows with ASA's capabilities experience the software not just as a PMS, but as the true backbone of their daily operations. Those who are willing to leverage this depth and work with us to set up a clean implementation will receive an extremely robust, scalable, and reliable system that significantly simplifies day-to-day hotel operations.
Showing all answers to: "Based on your experience with this product or service, if you could give one piece of advice to a hotelier considering this product or service, what would it be?"
Our most important piece of advice for hoteliers considering ASA is this: Take the time to truly understand the softwares process logic – because thats precisely where its greatest strength lies. ASA maps hotel processes so precisely and comprehensively that businesses that utilize its structure correctly from the outset benefit enormously from increased efficiency, stability, and clarity. Hotels that actively harmonize their internal workflows with ASA's capabilities experience the software not just as a PMS, but as the true backbone of their daily operations. Those who are willing to leverage this depth and work with us to set up a clean implementation will receive an extremely robust, scalable, and reliable system that significantly simplifies day-to-day hotel operations.
Take the time to fully explore ASA’s integration capabilities from the start. It’s more than just a PMS. It’s a platform that can connect every aspect of your hotel’s digital ecosystem. If you invest a bit of time upfront to align ASA with your operational workflows and connected solutions like Staymate, you’ll unlock efficiencies, automation, and guest experiences that will set your property apart.
Invest in in-person, on-site training instead of online seminars. Too often, user training sessions dont address the truly important topics, such as evaluations, corrections, and improvements, but instead only scratch the surface.
Anyone choosing ASA should be aware that they're not just getting a PMS, but a system that evolves incredibly rapidly—often faster than they could implement new ideas themselves. This is especially useful when staffing levels are tight: The well-thought-out processes make everyday life much easier and ensure everything runs smoothly. Highly recommended!
My advice: Before making your decision, talk to an expert from the ASA partner network to determine exactly which modules and features are best suited for your hotel. This way, you can immediately benefit from the extensive features, flexibility, and outstanding service without compromising on stability and innovation.
Recommended by
Michael Bier
Managing Partner
@
Softstar
Bruno Tunjic
Co-Founder
@
Staymate
Timo Friebel
Supporter HMS
@
42 GmbH
Margit Gümmer
Teamleiterin
@
42 gmbh
Michel Sievers
Vertriebsleiter
@
42 GmbH
Michael Bier
Managing Partner
@
Softstar
Bruno Tunjic
Co-Founder
@
Staymate
Timo Friebel
Supporter HMS
@
42 GmbH
Margit Gümmer
Teamleiterin
@
42 gmbh
Michel Sievers
Vertriebsleiter
@
42 GmbH
Julian Zech
Managing Director
@
pro Hotel Edv Systeme GmbH
Martin Tauber
CEO & Co-Founder
@
Guestnet
Samuel Mutschlechner
Sales Consultant
@
Enrico Giacomuzzi srl
Elmar Pircher
Managing Partner
@
Elmar Pircher GmbH
Stefan Theiner
Co-Founder
@
hotelfabrik
Samuel Mutschlechner
Sales Consultant
@
Enrico Giacomuzzi Srl
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ASA Hotelsoftware Integrations
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Support
Unverified
ASA Hotelsoftware has not yet had their customer support processes certified by Hotel Tech Report. We recommend referencing the GCSC rubric during your demo call to make sure that this vendor has strong processes in place to support customers.
Support Not Verified
This vendor has not been GCSC Certified so Hotel Tech Report is unable to verify their support processes.
2026
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