The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 69 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
ASA Hotelsoftware shines in ease of use and ROI .
Maestro PMS shines when it comes to customer support — especially for independent properties (3.8/5) , with exclusive features like Tablet/Kiosk Check-in and Lobby Kiosk.
Side-by-side ratings based on 69 verified hotelier reviews on HTR.
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| Starting Price | From $1,000/mo | From $900/mo |
| Verified Reviews | 11 | 58 |
After analyzing 69 verified reviews, ASA Hotelsoftware users most value its , while Maestro PMS users highlight customer support, reporting flexibility, customizable features. Click any theme to see what reviewers say.
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Customer Support
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Reporting Flexibility
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Customizable Features
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Training and Documentation
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User Interface
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Security Features
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #49 4 reviews | #41 7 reviews |
| Mid-Size (25-74 rooms) ▾ | #43 6 reviews | #18 35 reviews |
| Large (75-199 rooms) ▾ | — | #12 11 reviews |
| X-Large (200+ rooms) | — | #10 4 reviews |
By Property Type
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| Boutique ▾ | #61 1 reviews | #25 26 reviews |
| Luxury ▾ | #51 2 reviews | #20 31 reviews |
| Branded / Chain ▾ | #59 1 reviews | #38 5 reviews |
| Extended Stay | #39 2 reviews | #38 2 reviews |
By Region
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| North America ▾ | — | #12 53 reviews |
| Europe ▾ | #27 11 reviews | — |
Choosing between ASA Hotelsoftware and Maestro PMS hinges on your hotel’s specific needs and operational priorities. Both systems aim to streamline hotel management, but they differ significantly in their approach, features, and market presence. Your decision should be based on which platform aligns better with your property size, complexity, and growth plans. Are you looking for a straightforward solution or a highly customizable, multi-module system?
While ASA Hotelsoftware boasts a near-perfect review score, Maestro PMS’s broader feature set and larger user base make it a more established choice. But which system will deliver the most value for your hotel now and in the future?
With only 11 reviews, ASA Hotelsoftware's reviews are highly recent and overwhelmingly positive, scoring 5/5 and a perfect 10/5 NPS. Maestro PMS, with 56 reviews, has a solid 4.36/5 rating and an 8.8/5 NPS, but the reviews are less current.
Given the recency and volume of reviews, Maestro PMS’s larger user base and more feature-rich offering tip the scale in its favor. If you prioritize a solution with proven popularity and a broad feature set, Maestro is your best bet. But if ease of use and high satisfaction are your top criteria, ASA might still appeal.
ASA Hotelsoftware is ideal if your hotel needs a user-friendly, highly flexible platform for managing reservations, guest data, and daily operations. Its simple interface and straightforward onboarding suit small to medium resorts or properties where staff efficiency is a priority.
Maestro PMS suits larger, complex hotels or resorts that require extensive modules like channel management, booking engine, and integrated CRS. Its robust multi-property support and 20+ modules make it a go-to for multi-location groups and luxury resorts.
If your hotel is more boutique or independent, ASA’s simplicity can reduce training time. For multi-property or high-volume operations, Maestro's comprehensive features and integrations provide an advantage.
ASA Hotelsoftware scores a 4.73/5 for ease of use, thanks to its intuitive interface, search functionality, and straightforward workflows. Reviews mention that staff can learn the system quickly, with many praising its logical layout and minimal training requirements.
Maestro PMS has a 4.04/5 rating, with some reviewers noting that its modules can be cumbersome and navigation requires multiple clicks. Support agents are praised, but the UI's dated feel can pose challenges for new staff.
Edge: ASA Hotelsoftware.
ASA Hotelsoftware offers core hotel management features suitable for most properties but lacks specialized modules like channel management or booking engine. Maestro PMS exceeds with over 46 shared features plus 12 exclusive features, including channel management, integrated CRS, booking engine, and contactless check-in.
Maestro's breadth of 58 features provides advanced tools for large operations, while ASA's focus remains on basic, reliable management functions. For properties needing extensive automation and integrations, Maestro has a clear advantage.
Edge: Maestro PMS.
Both platforms excel in support quality, with ASA scoring 4.73/5 and Maestro 4.78/5. Reviews praise ASA’s dedicated contacts and prompt responses, though some mention limited support for complex issues.
Maestro’s support is routinely described as excellent, with 24/7 availability, quick issue resolution, and comprehensive onboarding. Users find Maestro's support team highly responsive, often resolving issues on first contact.
Edge: Maestro PMS.
Maestro PMS offers 89 verified partners, significantly more than ASA's 49. Shared integrations include major providers like Vingcard and Onity. Maestro also supports integrations with systems like Criton, Curacity, and Zaplox, expanding its connectivity.
ASA's partnerships include key hospitality systems but lack the breadth of Maestro’s offerings. If seamless integration with multiple systems is critical, Maestro provides more options.
Edge: Maestro PMS.
ASA Hotelsoftware’s reviews are all recent and highly positive, with a perfect 5/5 rating and a 10/5 NPS, especially praised by resorts and boutique hotels. Maestro’s reviews, though more numerous, average 4.36/5 with a slightly lower NPS, reflecting some user concerns about UI and complexity.
Smaller, independent hotels and resorts tend to rate ASA higher due to its simplicity. Larger properties and chains give Maestro higher marks for functionality but note some usability hurdles.
Edge: ASA Hotelsoftware.
ASA's pricing is straightforward at $1,000 upfront, with no mention of ongoing fees or trial options. Maestro’s price starts at $900, with similar no-trial and no ongoing subscription details, but larger implementations may incur additional costs.
Both solutions are similarly priced, but ASA’s flat fee might appeal to properties seeking predictable expenses. Maestro’s broader feature set could justify slightly higher investment for larger hotels.
Not ideal if your hotel requires extensive automation, integrations, or multi-property support.
Not ideal if your hotel is small, independent, or prefers a simplified system.
Core Difference: ASA Hotelsoftware is a straightforward, highly-rated system focused on ease of use and high guest satisfaction. Maestro PMS offers a comprehensive, multi-module platform with extensive integrations and customization options.
When to choose ASA: If your hotel values simplicity, quick onboarding, and high review scores in recent feedback, ASA is the better pick. Its specialization in core hotel management functions can reduce training and boost staff productivity.
When to choose Maestro: For larger properties or multi-property groups that need deep functionality, extensive modules, and integrations, Maestro is more suitable. Its broader feature set and support network provide flexibility for complex operations.
Final recommendation: If your hotel is small to medium or independent, go with ASA Hotelsoftware for its ease and recent high praise. If your operation is complex, multi-location, or requires advanced automation, Maestro PMS provides a wider array of features and integrations to meet your needs.
This comparison aims to provide clarity and support your decision-making process. Both options are capable, but your hotel’s size, complexity, and growth plans should guide the ultimate choice.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $1,000/mo | From $900/mo |
According to HTR's product database, ASA Hotel Software and Maestro PMS (Northwind) share 46 features. Here are the key differences — features one has that the other lacks.
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| Automated reminders | ||
| Booking Engine | ||
| Channel Manager | ||
| Integrated CRS | ||
| Lobby Kiosk | ||
| Tablet/Kiosk Check-in |
What hoteliers love
Maestro PMS provides excellent customer support, with many users praising the quick and effective assistance available via various channels. This supp... Maestro PMS provides excellent customer support, with many users praising the quick and effective assistance available via various channels. This supportive culture is beneficial for resolving issues promptly.
Users appreciate Maestro PMS's flexibility in generating custom reports, which helps in making data-driven decisions. However, some have noted the nee... Users appreciate Maestro PMS's flexibility in generating custom reports, which helps in making data-driven decisions. However, some have noted the need for more detailed help menus and easier access to specific types of reports.
Customization is a key advantage, whether it's in reports, modules for specific property needs, or operational flexibility. Maestro PMS allows for sig... Customization is a key advantage, whether it's in reports, modules for specific property needs, or operational flexibility. Maestro PMS allows for significant tailoring, which aids in meeting unique business requirements efficiently.
Where hoteliers push back
While the system offers robust functionality, several users pointed out that the UI is slightly dated and could benefit from modernization to improve... While the system offers robust functionality, several users pointed out that the UI is slightly dated and could benefit from modernization to improve user experience, particularly for new staff members.
Security is a strong feature with options for on-premise solutions and adherence to regulations like GDPR. Enhancements like 2FA and reverse proxies a... Security is a strong feature with options for on-premise solutions and adherence to regulations like GDPR. Enhancements like 2FA and reverse proxies are also suggested by users for improved online security.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. ASA Hotel Software and Maestro PMS (Northwind) share many core Property Management Systems features, but each has unique capabilities. ASA Hotel Software offers 49 verified integration partners, while Maestro PMS (Northwind) offers 89. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ASA Hotel Software leads in ease of use at 4.7/5 vs 4.1/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
ASA Hotel Software: No. Maestro PMS (Northwind): No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. ASA Hotelsoftware has an HT Score of 0 and Maestro PMS has 70. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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