The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 69 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
SimaPay shines .
ROH shines in ease of use and customer support — especially for brand properties (0.0/5) , with exclusive features like Payment Splitting and Recurring Payments.
Side-by-side ratings based on 69 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $100/mo |
| Verified Reviews | 0 | 69 |
After analyzing 69 verified reviews, SimaPay users most value its , while ROH users highlight automation of payments and invoicing, user-friendly interface, training and support. Click any theme to see what reviewers say.
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Automation of payments and invoicing
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User-friendly interface
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Training and support
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Real-time reporting and notifications
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Integration capabilities
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How each product ranks among Payments Processing Software vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
| Segment | SimaPay |
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|---|---|---|
| Small (10-24 rooms) | — | #3 2 reviews |
| Mid-Size (25-74 rooms) ▾ | — | #4 13 reviews |
| Large (75-199 rooms) ▾ | — | #2 21 reviews |
| X-Large (200+ rooms) ▾ | — | #2 25 reviews |
By Property Type
| Segment | SimaPay |
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| Boutique ▾ | — | #2 31 reviews |
| Luxury ▾ | — | #2 34 reviews |
| Branded / Chain ▾ | — | #2 28 reviews |
| Extended Stay | — | #3 4 reviews |
By Region
| Segment | SimaPay |
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| North America ▾ | — | #2 61 reviews |
| Europe | — | #3 1 reviews |
When choosing a payments processing solution for your hotel, the options vary widely in features, usability, and support. Both Asia Pay by SimaPay and ROH aim to address the core challenge of managing guest and client payments efficiently. However, they diverge significantly in their approach, with SimaPay being virtually unreviewed and lacking recent feedback, while ROH boasts a robust review profile, extensive features, and clear operational benefits.
Your choice hinges on whether you prioritize a proven, feature-rich platform with high user satisfaction or an untested, limited product. Which aligns better with your hotel’s needs?
Asia Pay by SimaPay, as a payment processing platform, is designed to facilitate transactions but currently has no reviews, features, or measurable user satisfaction. Its lack of recent feedback or integrations suggests it may not be fully developed or tested in real hotel environments.
In contrast, ROH by ROH is a mature platform with 65 reviews in the past six months, a 4.97 out of 5 customer support rating, and a 4.84 out of 5 value score. Its recent reviews highlight ease of use and automation, making it a reliable choice for hotels needing efficient payment and invoicing management.
Given the stark difference in market presence and feedback, the choice becomes clear: Is your hotel comfortable adopting an unreviewed platform, or do you prefer a solution with proven performance?
If your hotel requires a comprehensive, well-supported payments infrastructure capable of automating invoicing, scheduling, and guest payments, ROH is the better option. Its extensive features—including refund management, payment splitting, recurring payments, and acceptance of multiple cards—make it suitable for hotels seeking operational efficiency.
If you only need a simple gateway to process transactions and are willing to accept the risks of limited testing and support, Asia Pay by SimaPay might be considered. However, the absence of reviews and recent customer feedback makes this a risky choice for hotels aiming for stability and reliability.
For hotels prioritizing automation and a proven track record, ROH clearly leads. Its strong support and feature set surpass what is available from SimaPay.
ROH scores an impressive 4.95 out of 5 for ease of use, with reviews emphasizing its straightforward, user-friendly design and quick onboarding process. Hotel staff find it simple to manage guest payments and invoices, with minimal questions or issues.
SimaPay, with no rating or user reviews available, provides no data on usability. Its lack of feedback suggests it may not be fully operational or user-tested in real-world hotel settings.
Edge: ROH.
ROH offers 19 features, including refund management, payment splitting, pre-authorizations, installment plans, and multi-processor gateway support—features that are absent in SimaPay. These capabilities empower your team to handle complex payment scenarios, automate processes, and improve cash flow.
SimaPay provides no features or integrations, limiting its utility to basic transaction processing. Without advanced functions, it falls short for hotels seeking operational automation.
Edge: ROH.
ROH’s support scores nearly perfect at 4.97 out of 5, with reviews praising its quick, effective assistance and onboarding. Users highlight that support staff help ensure smooth adoption and ongoing operation.
SimaPay has no reviews or support ratings, making it impossible to gauge their responsiveness or quality. This lack of feedback raises concerns about reliability and ongoing assistance.
Edge: ROH.
ROH integrates with Oracle Hospitality, providing a verified, meaningful connection to hotel management systems. It offers a total of one verified integration, but this includes a major industry player.
SimaPay has no verified integrations, limiting its ability to connect with other hotel systems or software. This restricts automation potential and operational fluidity.
Edge: ROH.
ROH’s recent reviews consistently praise the platform’s ease of use, automation, and support, leading to a high NPS score of 9.91 out of 5. Hoteliers in various segments, including luxury and boutique hotels, find it highly valuable, especially for automating financial workflows.
SimaPay, with no reviews or ratings, cannot be rated by hoteliers. Its lack of feedback indicates it does not yet have a proven reputation in the industry.
Edge: ROH.
ROH is priced at $100 per month, with no free tier or trial. Its straightforward pricing aligns with its professional feature set, making it suitable for hotels willing to invest in automation.
SimaPay’s pricing is unavailable, and it offers no free trial, which makes budgeting and evaluating its value difficult. Without clear pricing, assessing its affordability is challenging.
Not ideal if...
Not ideal if...
ROH is a comprehensive, well-supported payments platform with extensive features, integrations, and proven hotel industry success. Its recent reviews confirm high usability, support quality, and automation capabilities that can significantly streamline your financial operations.
SimaPay, by contrast, offers no recent reviews, features, or integrations, making it an untested solution that likely lacks the robustness needed for hotel payment processing. It might work for very simple transactions but poses significant risks for hotels seeking reliability and automation.
If your hotel values proven performance with features that enhance efficiency, ROH is the clear choice. For basic transaction needs or experimental adoption, SimaPay might suffice—but only at your own risk.
According to HTR's product database, Asia Pay and ROH share 0 features. Here are the key differences — features one has that the other lacks.
| Feature | SimaPay |
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| Partial Capture | ||
| Pay by Link | ||
| Payment Splitting | ||
| Pre-Authorizations | ||
| Recurring Payments | ||
| Refund Management |
Showing top differences. 7 more features differ between these products.
We analyzed 1 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"When we were new to ROH, a change in my finance team left our accounts receivable a mess—over a million dollars past due. I reached out to the ROH team in a panic, and they immedia..."
What hoteliers love
Automation of payments and invoicing streamlines key financial tasks such as scheduling, billing, and notification of payments. Reviewers frequently h... Automation of payments and invoicing streamlines key financial tasks such as scheduling, billing, and notification of payments. Reviewers frequently highlight the time savings and operational efficiency gained through ROH's automation. It also helps in reducing manual errors, thereby improving cash flow management.
ROH is consistently praised for its intuitive interface, which is easy for both hotel staff and clients to use. The platform simplifies the process of... ROH is consistently praised for its intuitive interface, which is easy for both hotel staff and clients to use. The platform simplifies the process of making and receiving payments, leading to a smoother transaction experience and increased satisfaction among users.
Users appreciate the initial training and continued support from ROH, helping to ensure a smooth adoption of the software. This is particularly benefi... Users appreciate the initial training and continued support from ROH, helping to ensure a smooth adoption of the software. This is particularly beneficial for onboarding new users or addressing complex queries effectively.
Where hoteliers push back
While ROH provides significant time-saving benefits, several users suggested enhancements around integration with existing hotel systems such as PMS a... While ROH provides significant time-saving benefits, several users suggested enhancements around integration with existing hotel systems such as PMS and sales software for even greater efficiency. This includes potential integration with Salesforce, Delphi, and Opera.
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Asia Pay and ROH share many core Payments Processing Software features, but each has unique capabilities. Asia Pay offers 0 verified integration partners, while ROH offers 1. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ROH leads in ease of use at 5.0/5 vs 0.0/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Asia Pay: No. ROH: No. Neither product currently offers a free tier. Most Payments Processing Software vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. SimaPay has an HT Score of 0 and ROH has 100. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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