The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 60 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
AutoClerk, Inc. shines .
Semper shines in customer support and ROI , with exclusive features like Transactional Emails (booking, folios, etc) and Guest Communication (SMS Messaging).
Side-by-side ratings based on 60 verified hotelier reviews on HTR.
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| Starting Price | Contact sales | From $600/mo |
| Verified Reviews | 3 | 57 |
After analyzing 60 verified reviews, AutoClerk, Inc. users most value its , while Semper users highlight support team, user-friendly, training and ease of learning. Click any theme to see what reviewers say.
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Support team
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User-friendly
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Training and ease of learning
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Integration with POS and booking systems
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Customization and additional features
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Reporting and accounting
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Latency and system performance
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | — | #20 35 reviews |
| Mid-Size (25-74 rooms) ▾ | #60 1 reviews | #35 10 reviews |
| Large (75-199 rooms) | #54 0 reviews | #40 1 reviews |
By Property Type
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| Boutique ▾ | #72 1 reviews | #27 21 reviews |
| Luxury ▾ | #67 0 reviews | #18 33 reviews |
| Branded / Chain | #64 0 reviews | #39 4 reviews |
| Extended Stay | — | #34 3 reviews |
By Region
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| North America | #57 1 reviews | #64 0 reviews |
| Asia Pacific | — | #34 1 reviews |
Choosing the right property management system (PMS) can dramatically impact your hotel's operational efficiency and guest satisfaction. Both AutoClerk and Semper aim to streamline your workflows, but they diverge sharply in maturity, user experience, and feature scope. AutoClerk offers a more established platform with fewer reviews and less recent feedback, while Semper’s more active user base and recent positive reviews position it as the more robust choice today.
Are you looking for a proven, straightforward PMS or a more feature-rich, adaptable solution? Your decision hinges on your hotel’s size, segment, and operational complexity.
AutoClerk has served hotels since 1985, focusing on independent properties and chains with simple, user-friendly features. However, with only three reviews, and no recent feedback, it lacks the current validation and depth Semper provides. Semper, founded in 1997, has amassed over 50 reviews, with recent feedback consistently highlighting its ease of use and support.
AutoClerk’s limited review volume and a 3.5/5 overall score suggest it’s better suited for small hotels or those seeking minimal complexity. Semper’s 21.8 score, high customer satisfaction, and active reviews make it the clearer choice for hotels seeking a modern, well-supported system. Are you ready to prioritize user feedback and current performance?
If your hotel needs basic PMS features that are easy to learn and manage, AutoClerk might suffice. It’s best for small properties or management teams that value simplicity over extensive automation. Conversely, if your hotel requires a comprehensive, integrated platform with advanced reporting, multi-channel booking, and automation, Semper is the better fit. Its extensive feature set (94 unique features) supports a range of operational needs, especially for hotels looking to scale or add technological depth.
For properties that prioritize robust support and a proven track record, AutoClerk’s 24/7 support is a plus. But if you want a system with a broad array of functions, including POS, stock management, and guest communication, Semper’s feature count and recent reviews favor it.
AutoClerk’s UI scores 4.33/5, and Semper slightly outperforms with 4.55/5, reflecting high user satisfaction for ease of onboarding and daily use. AutoClerk’s straightforward design makes it easy for small teams to learn, but its interface has drawn some criticism for lacking visual appeal. Semper’s interface is praised for its clarity, despite some users noting it appears somewhat outdated.
Both systems are easy to adopt, but Semper’s active support and ongoing updates contribute to a smoother experience overall. Edge: Semper.
Semper offers 94 features, including inventory management, guest profiles, online check-in/out, integrated payments, and channel management—features AutoClerk doesn’t have. AutoClerk provides core PMS functions, but its lack of advanced automation, guest communication, and revenue management tools limits its scope.
Semper’s features support a full hotel operation, making it suitable for hotels seeking automation and integrated systems. AutoClerk’s simplicity makes it easier for smaller hotels, but it doesn’t match Semper’s breadth. Edge: Semper.
AutoClerk boasts a customer support rating of 4.33/5, with reviewers praising 24/7 availability and quick issue resolution. However, with only three reviews, this data is limited. Semper’s support scores an impressive 4.88/5, with reviews consistently highlighting knowledgeable, friendly assistance and rapid responses—many reviewers mention specific team members like Bea and Zizipho as standout.
Semper’s ongoing support reputation, combined with its active user feedback, makes it the safer choice for hotels that rely on dependable help. Edge: Semper.
AutoClerk integrates with 8 verified partners, including major platforms like SiteMinder and Cendyn. Semper integrates with 11, offering shared partners like SiteMinder and Cendyn, plus additional integrations with Sage, NightsBridge, Revinate, Cloudbeds, and more—covering POS, booking engines, and guest feedback systems.
The broader integration ecosystem of Semper provides more flexibility for connecting your existing systems or expanding capabilities. If extensive connectivity matters, Semper has the edge.
AutoClerk’s limited review volume results in a 3/5 rating, mainly favored for simple, small-scale use. Semper, with 51 recent reviews, holds a 0/5 overall score, which may reflect its newness or review presentation issues, but its recent NPS score of 9.33/10 indicates high satisfaction.
In terms of hotel segment preferences, larger and boutique hotels tend to favor Semper’s comprehensive features and support. Smaller properties or those seeking a straightforward system often stick with AutoClerk, but recent feedback favors Semper as the more appreciated platform overall.
Edge: Semper.
AutoClerk does not publicly disclose pricing, which suggests it may be tailored or variable. Semper charges a flat rate of $600 per month, with no additional implementation or setup fees, making budget planning straightforward.
Given the lack of transparent AutoClerk pricing, if your hotel has a fixed budget, Semper’s predictable monthly cost provides more clarity on expenses.
Not ideal if your hotel requires advanced automation, extensive reporting, or multi-property management features. AutoClerk’s limited feature set and smaller user community make it less suitable for larger or tech-forward properties.
Not ideal if your hotel operates on a very tight budget or prefers a minimal, lightweight PMS. Semper’s extensive features and active support make it best for hotels aiming to modernize and scale efficiently.
AutoClerk provides a straightforward, reliable solution tailored for small hotels or independents that prioritize ease of use over extensive features. Its limited recent reviews and lower overall score suggest it’s less suitable for hotels seeking ongoing innovation or broad automation.
Semper offers a feature-rich, well-supported PMS that actively earns high praise from users, especially in larger, diverse, or tech-savvy properties. Its recent reviews and broad integration ecosystem make it the clear choice for hotels looking to grow and streamline operations.
If your hotel needs simplicity and proven stability, AutoClerk can work well. But if you aim for a modern, automated, and support-backed system, Semper stands out as the more capable option.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | — | From $600/mo |
According to HTR's product database, Autoclerk (PMS) and Semper share 0 features. Here are the key differences — features one has that the other lacks.
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| Automated night audit | ||
| Centralized user & role management | ||
| Direct billing | ||
| Multi-currency | ||
| RevPaR & ADR Reports | ||
| Transactional Emails (booking, folios, etc) |
Showing top differences. 82 more features differ between these products.
Ranks higher for
What hoteliers love
The Semper support team receives high praise for their responsiveness, knowledge, and willingness to assist. Users appreciate the swift resolution of... The Semper support team receives high praise for their responsiveness, knowledge, and willingness to assist. Users appreciate the swift resolution of issues and the team's professional and friendly demeanor. Specific mentions of team members like Bea, Zizipho, and Melani highlight exceptional customer service.
Many reviewers commend Semper for its user-friendly interface and ease of use, which makes it accessible even for new employees with minimal training.... Many reviewers commend Semper for its user-friendly interface and ease of use, which makes it accessible even for new employees with minimal training. Features like the straightforward calendar layout, easy navigation, and simplified workflows contribute to its overall user-friendliness. However, some mention that while the system is user-friendly, its visual design appears outdated.
Training and ease of learning Semper are positively mentioned. Users find the system's tutorial and onboarding support helpful, and appreciate how qui... Training and ease of learning Semper are positively mentioned. Users find the system's tutorial and onboarding support helpful, and appreciate how quickly new staff can pick up the system due to its simplicity. Some reviews suggest more training opportunities would be beneficial.
Where hoteliers push back
Users appreciate the additional features offered by Semper, such as open table functions, various stock take options, and the ability to upload guest... Users appreciate the additional features offered by Semper, such as open table functions, various stock take options, and the ability to upload guest photos. Customization requests include more specific categories for reports, the ability to create unique reports, and further development of certain features such as color coding and user allocation for error resolution.
Semper's comprehensive reporting and accounting features are highlighted as valuable tools for hotel management. Customized reports help in stock cont... Semper's comprehensive reporting and accounting features are highlighted as valuable tools for hotel management. Customized reports help in stock control, budgeting, and financial oversight. Users find the automated responses and multiple report options beneficial for business operations. Suggestions for improvement include more categories for customized reports and refinement of Excel outputs.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Autoclerk (PMS) and Semper share many core Property Management Systems features, but each has unique capabilities. Autoclerk (PMS) offers 8 verified integration partners, while Semper offers 11. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. Semper leads in ease of use at 4.5/5 vs 4.3/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Autoclerk (PMS): No. Semper: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. AutoClerk, Inc. has an HT Score of 0 and Semper has 22. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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