The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 452 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Semper shines when it comes to support team , with exclusive features like Payment Requests and Centralized Messaging.
ThinkReservations shines when it comes to customer support — especially for brand properties (0.0/5) , with exclusive features like Shift Planning and Multi-lingual.
Side-by-side ratings based on 452 verified hotelier reviews on HTR.
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| Starting Price | From $600/mo | From $500/mo |
| Verified Reviews | 57 | 395 |
After analyzing 452 verified reviews, Semper users most value its support team, user-friendly, training and ease of learning, while ThinkReservations users highlight customer support, operational efficiency, data and reporting. Click any theme to see what reviewers say.
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Support team
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Customer Support
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User-friendly
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Operational Efficiency
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Training and ease of learning
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Data and Reporting
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Integration with POS and booking systems
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Integration with OTAs
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Customization and additional features
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Pricing and Fees
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Reporting and accounting
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Security Features
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Latency and system performance
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #20 35 reviews | #4 145 reviews |
| Mid-Size (25-74 rooms) ▾ | #35 10 reviews | #9 25 reviews |
| Large (75-199 rooms) | #40 1 reviews | #6 3 reviews |
| X-Large (200+ rooms) | — | #5 1 reviews |
By Property Type
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| Boutique ▾ | #27 21 reviews | #7 100 reviews |
| Luxury ▾ | #18 33 reviews | #7 70 reviews |
| Branded / Chain ▾ | #39 4 reviews | #7 24 reviews |
| Extended Stay ▾ | #34 3 reviews | #11 8 reviews |
By Region
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| North America ▾ | #64 0 reviews | #1 386 reviews |
| Europe | — | #57 0 reviews |
| Asia Pacific | #34 1 reviews | #32 0 reviews |
| Middle East | — | #32 0 reviews |
Choosing the right property management system (PMS) can feel daunting, especially when comparing two strong contenders like Semper by Semper and ThinkReservations PMS by ThinkReservations. Both platforms aim to streamline operations, improve guest experiences, and boost your revenue, but they approach these goals differently. Your choice hinges on your hotel’s specific needs, budget, and operational complexity.
Semper offers an all-in-one, highly customizable system with extensive integrations and features, while ThinkReservations emphasizes ease of use, rapid deployment, and strong OTA connectivity. So, which system aligns better with your hotel’s strategy?
Semper is designed as an enterprise-level PMS with a focus on automation, detailed reporting, and extensive integrations. Many reviewers appreciate its ability to connect seamlessly with POS, accounting, and channel management tools, simplifying complex workflows. Its broad feature set, including guest CRM, automated night audit, and revenue management modules, caters to hotels seeking comprehensive control.
ThinkReservations, in contrast, is renowned for its user-friendly interface, quick onboarding, and superior OTA integration. It emphasizes operational efficiency and improving guest communication, making it ideal for smaller hotels, B&Bs, and vacation rentals looking for a simple yet effective management tool.
Both solve reservation, guest management, and operational challenges, but Semper’s depth suits larger or more complex properties, whereas ThinkReservations excels for properties prioritizing speed and simplicity. Does your hotel need advanced customization or straightforward operation?
If your hotel needs a highly customizable platform capable of handling multi-department operations, detailed reporting, and extensive integrations, Semper is the clear choice. Its robust feature count (57 exclusive features) and ability to connect with over 11 verified partners make it suitable for hotels that want control and flexibility.
If your hotel values ease of use, rapid setup, and strong OTA connectivity to maximize bookings and revenue, ThinkReservations is preferable. Its simple onboarding, high review scores (4.88/5 overall, 97% likelihood to recommend), and focus on automation make it ideal for small to mid-sized properties or vacation rentals.
For hotels requiring sophisticated revenue management, personalized guest engagement, or on-premise POS, Semper’s capabilities shine. Conversely, if your focus is quick deployment and intuitive operation, ThinkReservations delivers.
Semper scores 4.55/5 for ease of use, with many users citing its user-friendly interface and straightforward workflows. Its onboarding process is praised, but some mention a slightly outdated visual design that can require adjustment.
ThinkReservations surpasses in this category with a 4.82/5 ease of use rating, thanks to its intuitive, modern interface and quick, simple setup process. Users highlight how new staff can learn the system quickly, and the platform’s design minimizes training time.
Edge: ThinkReservations.
Semper boasts 57 exclusive features, including online checkout, guest CRM, integrated ID scanners, revenue management modules, and digital registration—features not found in ThinkReservations. It also offers advanced modules like property management, housekeeping, automated reminders, and transactional emails, making it a more comprehensive platform.
ThinkReservations provides only 2 features unique to its platform: multi-lingual support and shift planning, emphasizing operational simplicity over feature abundance. Its core capabilities are sufficient for small hotels but lack the depth of Semper.
Edge: Semper.
Semper’s support team receives high praise, with a 4.88/5 rating and reviews emphasizing their responsiveness, knowledge, and dedication. Users mention team members like Bea and Zizipho going above and beyond to resolve issues promptly.
ThinkReservations also maintains strong support with a 4.82/5 rating, and users appreciate the accessible, knowledgeable staff. Many reviews mention how support helps them optimize the platform, though some desire weekend availability.
Edge: Semper.
ThinkReservations offers 16 verified integrations, including major OTAs like Expedia, Airbnb, and TripAdvisor, which are critical for small hotels and vacation rentals. It also connects with platforms like OpenKey and TrustYou, making it suitable for properties emphasizing guest experience.
Semper has 11 verified partners, including industry leaders like SiteMinder, Revinate, and Cloudbeds, but fewer OTA-specific integrations. Its broader feature set compensates for fewer total integrations.
Edge: ThinkReservations.
ThinkReservations enjoys a higher overall rating (4.88/5) based on 356 reviews, with recent feedback emphasizing ease of use, support, and revenue impact. Its users, mostly small and boutique hotels, appreciate its simplicity and OTA connectivity.
Semper’s rating is 0/5, with only 51 reviews, and no recent feedback. Its users, mainly larger properties or those needing extensive customization, praise its integration and features but are less frequent and recent in reviews.
Edge: ThinkReservations.
Semper’s pricing starts at $600/month, with no mention of a free trial or tiered plans. Its higher price reflects its extensive feature set and customization options.
ThinkReservations charges $500/month, slightly less, with no trial info available. Its lower cost aligns with its focus on simplicity and ease of use.
Neither platform offers a free trial, so pricing is transparent but requires consideration of your budget and feature needs.
Not ideal if your hotel prioritizes rapid deployment, minimal training, or has a small team with straightforward needs.
Not ideal if your hotel requires complex workflows, extensive customization, or advanced revenue management tools.
Semper is a feature-rich, highly customizable PMS tailored for larger or more complex properties seeking control and automation. Its deep integrations and extensive modules make it suitable for enterprise-level operations but could be overwhelming for small teams.
ThinkReservations excels in simplicity, rapid deployment, and OTA connectivity, making it ideal for small to mid-sized hotels wanting to improve operational speed and guest engagement without extensive setup. Its high ratings and ease of use suggest it’s best suited for properties prioritizing efficiency and guest satisfaction.
If your hotel needs advanced control, detailed reports, and integration depth, Semper is the superior choice, despite its higher cost and learning curve. For properties looking for a straightforward, reliable solution that enhances guest communication and increases bookings, ThinkReservations is the clear winner.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $500/mo |
According to HTR's product database, Semper and ThinkReservations PMS share 37 features. Here are the key differences — features one has that the other lacks.
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| Centralized Messaging | ||
| Lobby Kiosk | ||
| Multi-lingual | ||
| On premise | ||
| Online Checkout | ||
| Payment Requests | ||
| SOC2 Complaint | ||
| Shift Planning |
Showing top differences. 47 more features differ between these products.
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
The Semper support team receives high praise for their responsiveness, knowledge, and willingness to assist. Users appreciate the swift resolution of... The Semper support team receives high praise for their responsiveness, knowledge, and willingness to assist. Users appreciate the swift resolution of issues and the team's professional and friendly demeanor. Specific mentions of team members like Bea, Zizipho, and Melani highlight exceptional customer service.
Many reviewers commend Semper for its user-friendly interface and ease of use, which makes it accessible even for new employees with minimal training.... Many reviewers commend Semper for its user-friendly interface and ease of use, which makes it accessible even for new employees with minimal training. Features like the straightforward calendar layout, easy navigation, and simplified workflows contribute to its overall user-friendliness. However, some mention that while the system is user-friendly, its visual design appears outdated.
Training and ease of learning Semper are positively mentioned. Users find the system's tutorial and onboarding support helpful, and appreciate how qui... Training and ease of learning Semper are positively mentioned. Users find the system's tutorial and onboarding support helpful, and appreciate how quickly new staff can pick up the system due to its simplicity. Some reviews suggest more training opportunities would be beneficial.
Where hoteliers push back
Users appreciate the additional features offered by Semper, such as open table functions, various stock take options, and the ability to upload guest... Users appreciate the additional features offered by Semper, such as open table functions, various stock take options, and the ability to upload guest photos. Customization requests include more specific categories for reports, the ability to create unique reports, and further development of certain features such as color coding and user allocation for error resolution.
Semper's comprehensive reporting and accounting features are highlighted as valuable tools for hotel management. Customized reports help in stock cont... Semper's comprehensive reporting and accounting features are highlighted as valuable tools for hotel management. Customized reports help in stock control, budgeting, and financial oversight. Users find the automated responses and multiple report options beneficial for business operations. Suggestions for improvement include more categories for customized reports and refinement of Excel outputs.
Ranks higher for
Unique capabilities
What hoteliers love
Though already noted as excellent by many, a few reviews express the desire for additional support on weekends to better handle urgent inquiries.
ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, a... ThinkReservations aids in streamlining operations through digital registration, night audits, and easy management of booking and check-in processes, allowing staff to focus more on guest interactions.
The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strateg... The system offers comprehensive data and reporting features, enabling hoteliers to make informed decisions on pricing, guest satisfaction, and strategy planning.
Where hoteliers push back
Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like Thin... Some reviews highlight issues with the pricing structure, including dissatisfaction with channel manager fees and the high price of features like ThinkMessenger.
Mandatory two-step authentication is a point of frustration for some users, who find it burdensome and wish for lower security settings.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Semper and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Semper offers 11 verified integration partners, while ThinkReservations PMS offers 16. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Semper: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Semper has an HT Score of 22 and ThinkReservations has 89. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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