The project dashboard is a free tool that is only available to verified hoteliers to make adopting new technology easier by streamlining their research and simplifying their communication workflow.
TLDR
We analyzed 486 verified hotelier reviews, compared feature sets, pricing, and real-world case studies to break down where each platform delivers. The right choice depends on your property type and priorities:
Semper shines in support team, with exclusive features like Payment Requests and Centralized Messaging.
ThinkReservations shines in Ease of Use — especially for bed & breakfast properties (4.9/5), with exclusive features like Shift Planning and Multi-lingual.
Side-by-side ratings based on 486 verified hotelier reviews on HTR.
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| Value for Money |
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| Starting Price | From $600/mo | From $500/mo |
| Verified Reviews | 57 | 429 |
After analyzing 486 verified reviews, Semper users most value its support team, user-friendly, training and ease of learning, while ThinkReservations users highlight customer support and account management, ease of use and daily operations, reservations, calendar, and availability management. Click any theme to see what reviewers say.
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Support team
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Customer support and account management
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User-friendly
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Ease of use and daily operations
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Training and ease of learning
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Reservations, calendar, and availability management
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Integration with POS and booking systems
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Direct booking engine and website integration
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| Cons | |
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Customization and additional features
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Feature requests and product flexibility
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Reporting and accounting
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Billing, payments, and accounting integrations
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Latency and system performance
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Channel management and OTA connectivity
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How each product ranks among Property Management Systems vendors for different property sizes, types, and regions — based on verified reviews from hoteliers in each segment.
By Hotel Size
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| Small (10-24 rooms) ▾ | #22 35 reviews | #4 148 reviews |
| Mid-Size (25-74 rooms) ▾ | #37 10 reviews | #9 25 reviews |
| Large (75-199 rooms) | #42 1 reviews | #7 3 reviews |
| X-Large (200+ rooms) | — | #6 1 reviews |
By Property Type
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| Boutique ▾ | #28 21 reviews | #7 105 reviews |
| Luxury ▾ | #18 33 reviews | #7 72 reviews |
| Branded / Chain ▾ | #41 4 reviews | #7 26 reviews |
| Extended Stay ▾ | #34 3 reviews | #11 8 reviews |
By Region
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| North America ▾ | #64 0 reviews | #1 399 reviews |
| Europe | — | #59 1 reviews |
| Asia Pacific | #38 1 reviews | #35 0 reviews |
| Middle East | — | #34 0 reviews |
Semper and ThinkReservations both target property management but serve distinct hotel profiles. Semper is tailored for hotels with multiple revenue centers such as restaurants, bars, and events, integrating these with front desk and reservations to reduce manual tasks. ThinkReservations focuses on independent inns and small hotels, emphasizing streamlined reservations, guest messaging, and channel management to boost direct bookings.
Both systems address core PMS needs including reservations, billing, and reporting, but Semper’s broader feature set supports complex operations, while ThinkReservations excels at simplicity and direct booking growth. This divergence shapes their suitability for different hotel types and operational models.
If your property is a multi-department hotel with restaurants, bars, or event spaces spread across Africa or Europe, Semper’s 57 unique features including revenue management and integrated POS solutions make it the stronger choice. This is supported by its 4.7 overall rating from 57 reviews and specific praise for complex stock and financial reporting.
Conversely, if you operate a small to medium independent inn or boutique hotel in North America, ThinkReservations wins with a 4.8 overall rating across 427 reviews, including 43 in the last six months averaging a 5/5 score. Its ease of use, guest messaging, and OTA integrations cater well to properties emphasizing direct bookings and operational simplicity. However, ThinkReservations has fewer unique features (2) compared to Semper, reflecting a leaner scope.
For properties outside these profiles, data is thin, so operator judgment is required. Neither system offers a free trial, so detailed demos are recommended.
ThinkReservations rates higher in ease of use at 4.8 versus Semper’s 4.5 and leads onboarding with 4.7 against Semper’s 4.5. Reviewers commend ThinkReservations for an intuitive interface that reduces staff training time and accelerates daily workflows. Semper users also find the system straightforward and user-friendly but note occasional lag and an outdated interface that can slow operations.
Semper’s support team helps mitigate learning curves, but ThinkReservations’ design and faster adaptation give it the edge for properties prioritizing quick staff adoption.
Edge: ThinkReservations.
Semper offers 57 unique features beyond the 37 shared with ThinkReservations, including central components like revenue management modules, integrated POS, guest apps, automated night audit, online check-in/out, ID scanning, and a housekeeping mobile app. These features enable complex hotel workflows such as multi-currency billing, direct guest messaging, and automated task assignments, which reduce manual effort and improve operational visibility for hotels with multiple revenue centers.
ThinkReservations provides only two unique features: shift planning and multi-lingual support, which are less critical for most small to mid-size properties. Its strength lies in a streamlined feature set that supports core PMS functions well but lacks advanced modules found in Semper.
Edge: Semper.
Both products have nearly identical customer support ratings: Semper at 4.9 and ThinkReservations at 4.8, with onboarding scores close as well (4.5 vs 4.7). Semper’s users repeatedly highlight responsiveness, knowledgeable staff, and personalized help, especially naming support agents like Bea and Zizipho who resolve technical issues swiftly. ThinkReservations users equally praise live-person support, accessible account managers, and proactive problem-solving.
The parity in review sentiment and scores supports an even rating for customer support.
Edge: Even.
ThinkReservations offers 17 verified integrations including Sojern, TrustYou, Tripadvisor, Airbnb, and Expedia, crucial for North American inns relying heavily on OTAs and online presence. Semper integrates with 11 partners such as Sage, SiteMinder, Cloudbeds, and Revinate, with a focus on financial and operational tools relevant for multi-revenue center hotels, primarily in African and European markets.
Because ThinkReservations has over 50% more verified partners (17 vs 11) and includes major OTA connections, it better fits properties requiring broad channel distribution. Semper’s integrations cater more to stock control and revenue management.
Edge: ThinkReservations.
Both products maintain high overall ratings: Semper 4.7/5 from 57 reviews and ThinkReservations 4.8/5 from 427 reviews. Recent data favors ThinkReservations with 43 reviews in the last six months averaging a perfect 5/5, while Semper has no recent reviews, suggesting its ratings may be less reflective of the current product.
Segment-level ratings show Semper excels in luxury and resorts (4.7 and 4.6 respectively), while ThinkReservations dominates bed & breakfasts (4.9/5 from 377 reviews) and boutique hotels (4.7/5 from 113 reviews). This aligns with their market focus and user bases.
Edge: Even.
Semper’s base price is $600 with no published per-room or monthly fees, and no trial or implementation fees. ThinkReservations charges a $500 base price under the same conditions. Without monthly or per-room pricing, total costs depend on property complexity and negotiated terms. Neither offers a free trial.
Pricing is comparable, with ThinkReservations slightly lower upfront, but operational cost differences will arise from integration needs and feature usage.
Not ideal if:
Not ideal if:
Semper and ThinkReservations both serve property management but diverge sharply in scope and market focus. Semper is a robust, integrated platform suited for hotels with complex operations involving multiple revenue streams, especially outside North America. ThinkReservations excels as an intuitive, channel-focused PMS tailored for small to medium independent properties in North America.
Choose Semper if you need a feature-rich system with advanced revenue management, POS integration, and comprehensive reporting to support diverse hotel functions. Its 57 unique features and cloud-based system provide operational depth for multi-department hotels.
Opt for ThinkReservations if your hotel prioritizes ease of use, direct booking growth, and rich OTA integration. Supported by 427 reviews and recent perfect ratings, it offers a streamlined experience with strong guest messaging and payment processing geared to independent inns and boutique hotels.
Where Semper offers operational breadth, ThinkReservations delivers user-friendly depth; your choice depends on the complexity and region of your property.
Property Management Systems pricing is rarely straightforward. Here is what we know from each vendor's public pricing data. Always request a custom quote for your property size.
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| Starting Price | From $600/mo | From $500/mo |
These are the features each vendor has configured, organized by feature group — the same data shown in the vendor dashboard. Expand a group to compare features side by side.
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Accounting & Finance
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| Direct billing | ||
| RevPaR & ADR Reports | ||
| Multi-currency | ||
| Transactional Emails (booking, folios, etc) | ||
| Automated night audit | ||
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Marketing & Ecommerce
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| Guest Communication (SMS Messaging) | ||
| Native Email Marketing | ||
| Guest profiles | ||
| Guest CRM | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Booking Engine | ||
| Transactional Emails (booking, folios, etc) | ||
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Administration & Configuration
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| Centralized user & role management | ||
| Multi-lingual | ||
| Cloud based | ||
| On premise | ||
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Customer Management
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| Guest Communication (SMS Messaging) | ||
| Guest profiles | ||
| Centralized Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
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Front Office
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| Mobile Device Notes & Tasks (Voice-to-Text) | ||
| Mobile App | ||
| Automated night audit | ||
| Calendar view | ||
| Multi-lingual | ||
| Task Management | ||
| Automated reminders | ||
| Guest profiles | ||
| Tablet/Kiosk Check-in | ||
| Payment Requests | ||
| Centralized Messaging | ||
| Automated Space Optimization | ||
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Groups Management
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| Group functionality | ||
| Automated Space Optimization | ||
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Guest Experience
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| Integrated ID & Passport Scanner | ||
| Digital Registration | ||
| Guest App | ||
| Online Check-in | ||
| Online Checkout | ||
| Guest Messaging | ||
| Transactional Emails (booking, folios, etc) | ||
| ID Scanning & Registration Pre-fill | ||
| Lobby Kiosk | ||
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Housekeeping
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| Housekeeping module | ||
| Housekeeping Mobile App | ||
| Real-Time Status Updates | ||
| Automated Assignments | ||
| Real Time Reporting | ||
| Shift Planning | ||
| Employee Messaging | ||
| Online Checkout | ||
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Payments
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| Integrated Payment Terminal & Card Reader | ||
| Direct billing | ||
| Multi-currency | ||
| Payment processing | ||
| Payment Requests | ||
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Reservations Management
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| RevPaR & ADR Reports | ||
| Gift Vouchers | ||
| Channel Manager | ||
| Integrated CRS | ||
| Drag-n-Drop Tapechart | ||
| Rate Management | ||
| Automated Space Optimization | ||
| Rules Based Room Assignments | ||
| Transactional Emails (booking, folios, etc) | ||
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Revenue Management
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| RevPaR & ADR Reports | ||
| Custom rates | ||
| Ancillary revenue tracking | ||
| Revenue management module | ||
| Base Pricing | ||
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Taxes & Compliance
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| PCI Compliant | ||
| GDPR Compliant | ||
| SOC2 Complaint | ||
| Tax Configuration | ||
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Support & Training
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| Online 24/7 support | ||
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Food & Beverage
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| EPoS | ||
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Spa
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| Spa & Wellness Module |
We analyzed 8 verified case studies to compare what hotels actually achieve with each platform across four key business objectives.
No published case study for this goal yet.
"I became aware of ThinkReservations at a trade show in the US, and I could see right away that it would help Blue Tang Inn streamline our operations, increase our booking and upsel..."
No published case study for this goal yet.
"ThinkReservations Digital Registration has streamlined our check in process, making my job so much easier. Being able to ask guests for their ID and credit card ahead of time, agre..."
No published case study for this goal yet.
"We try to take care of all the needs of our guests so that they have an experience rather than just a stay"
What hoteliers love
The Semper support team receives high praise for their responsiveness, knowledge, and willingness to assist. Users appreciate the swift resolution of... The Semper support team receives high praise for their responsiveness, knowledge, and willingness to assist. Users appreciate the swift resolution of issues and the team's professional and friendly demeanor. Specific mentions of team members like Bea, Zizipho, and Melani highlight exceptional customer service.
Many reviewers commend Semper for its user-friendly interface and ease of use, which makes it accessible even for new employees with minimal training.... Many reviewers commend Semper for its user-friendly interface and ease of use, which makes it accessible even for new employees with minimal training. Features like the straightforward calendar layout, easy navigation, and simplified workflows contribute to its overall user-friendliness. However, some mention that while the system is user-friendly, its visual design appears outdated.
Training and ease of learning Semper are positively mentioned. Users find the system's tutorial and onboarding support helpful, and appreciate how qui... Training and ease of learning Semper are positively mentioned. Users find the system's tutorial and onboarding support helpful, and appreciate how quickly new staff can pick up the system due to its simplicity. Some reviews suggest more training opportunities would be beneficial.
Where hoteliers push back
Users appreciate the additional features offered by Semper, such as open table functions, various stock take options, and the ability to upload guest... Users appreciate the additional features offered by Semper, such as open table functions, various stock take options, and the ability to upload guest photos. Customization requests include more specific categories for reports, the ability to create unique reports, and further development of certain features such as color coding and user allocation for error resolution.
Semper's comprehensive reporting and accounting features are highlighted as valuable tools for hotel management. Customized reports help in stock cont... Semper's comprehensive reporting and accounting features are highlighted as valuable tools for hotel management. Customized reports help in stock control, budgeting, and financial oversight. Users find the automated responses and multiple report options beneficial for business operations. Suggestions for improvement include more categories for customized reports and refinement of Excel outputs.
Ranks higher for
Unique capabilities
What hoteliers love
Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many revi... Users repeatedly say ThinkReservations’ support team is exceptionally responsive, knowledgeable, and easy to reach by phone, chat, or email. Many reviewers cite live-person help, proactive guidance, and account managers who understand innkeeping and help solve issues quickly.
Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them... Reviewers consistently describe ThinkReservations as intuitive, easy to learn, and simple to use for daily property operations. They say it helps them manage reservations, assignments, and routine workflows faster, which reduces staff effort and makes small-property operations smoother.
The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. S... The calendar and reservation tools are a major strength, with users praising the clear visual view of check-ins, check-outs, stays, and room status. Several reviewers also mention wanting more calendar flexibility, better vacancy visibility, or refinements to reservation editing and availability handling.
Where hoteliers push back
A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prior... A significant number of reviews ask for more customization, including templates, dashboards, mobile app access, configurable fields, better unit prioritization, and more flexible workflows. While many users appreciate the steady product evolution, they also note that niche property types often need more adaptable tools than the default setup provides.
Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring th... Users mention financial workflows such as QuickBooks integration, credit card handling, deposits, folios, and tax/accounting reporting. A recurring theme is the desire for more flexibility in expense/revenue categorization, better payment hardware support, and less manual payment entry.
Ranks higher for
Unique capabilities
Where the ratings diverge most
It depends on your requirements. Semper and ThinkReservations PMS share many core Property Management Systems features, but each has unique capabilities. Semper offers 11 verified integration partners, while ThinkReservations PMS offers 17. Review the feature comparison above to see where they differ before switching.
Small hotels should prioritize ease of use and fast onboarding. ThinkReservations PMS leads in ease of use at 4.8/5 vs 4.5/5. Look for transparent pricing and a trial or demo option. Filter reviews on each product page by property size to hear from hotels like yours.
Semper: No. ThinkReservations PMS: No. Neither product currently offers a free tier. Most Property Management Systems vendors offer demos or trials — request one from each to evaluate before committing.
The HT Score is a composite ranking that considers 4 criteria groups and over a dozen variables to help hoteliers objectively compare hotel technology products. Semper has an HT Score of 19 and ThinkReservations has 90. Here is how the score is calculated.
| Criteria Group | Weight | What It Measures |
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| Customer Ratings & Reviews |
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How highly do users recommend this product? Ratings Score, Review Volume, Share of Voice, Review Depth, Review Recency, Success Stories ▾ The most heavily weighted factor. Analyzes average satisfaction ratings (likelihood to recommend, ease of use, support, ROI), total review count relative to category peers, review recency (at least 20 reviews in the trailing 6 months), and share of voice across unique hotel clients to detect selection bias. |
| Partner Ecosystem |
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How highly do tech partners recommend this company? Partner Recommendations, Integration Quantity, Integration Quality ▾ Evaluates partner recommendations as expert votes of confidence, the number of verified integrations, and ecosystem quality — the average HT Scores of integration partners. Products with higher-quality integration ecosystems are more likely to deliver a connected tech stack. |
| Customer Centricity |
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How customer-centric is this organization? Certified Support, Review Consistency, Profile Completeness ▾ Assesses whether the company has earned HTR Customer Support Certification, maintains consistent review collection over time (an indicator of feedback-driven culture), and keeps product profiles complete with capabilities, screenshots, pricing, and features. |
| Reach, Staying Power & Resources |
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How extensive is this company's reach and resourcing? Geographic Reach, Staying Power, Company Resources, Trending Score ▾ Measures global presence (countries and regions served), years in business as a stability proxy, team headcount as a resource proxy, and a trending score based on trailing-twelve-month buyer inquiries, reviews, partner recommendations, and press activity. |
Customer ratings and reviews are by far the most important factor in the HT Score algorithm. HTR does not accept payment for higher rankings. All reviews are verified — only hotel industry practitioners with confirmed affiliations can submit ratings. View full HT Score methodology →
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